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Top 5 Ways to Analyze Your Website: Social Mention

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In this presentation learn the basics of using Social Mention to measure your website and online presence

Published in: Marketing
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Top 5 Ways to Analyze Your Website: Social Mention

  1. 1. The Top 5 Ways to Analyze Your Website & Online Presence 6. SOCIAL MENTION
  2. 2. What is SocialMention? • SocialMention is a social media search engine and analysis platform.
  3. 3. With SocialMention You Can… • Analyze your current social media mentions
  4. 4. With SocialMention You Can… • Analyze your current social media mentions • Set-up social alerts (similar to Google Alerts)
  5. 5. With SocialMention You Can… • Analyze your current social media mentions • Set-up social alerts (similar to Google Alerts) • Measure the popularity of specific topics related to your business in social media.
  6. 6. With SocialMention You Can… • Analyze your current social media mentions • Set-up social alerts (similar to Google Alerts) • Measure the popularity of specific topics related to your business in social media. • Monitor what people are saying about your business online.
  7. 7. With Social Mention You Can… • Subscribe to RSS feed about topics of interest.
  8. 8. How to Use SocialMention • Start on the homepage www.socialmention.com
  9. 9. SocialMention Results • In addition to the hyperlinked pages, Social Mention also provides useful statistics and analytics about the keyword.
  10. 10. Understanding the Statistics • SocialMention measures social activity based on 4 key points – Strength – Sentiment – Passion – Reach
  11. 11. Strength:This metric shows a percent likelihood that people are talking about the keyword right now.
  12. 12. Sentiment: Is a ratio of positive to negative discussions about our keyword.
  13. 13. Passion: Measures how often the same authors are mentioning your searched keyword/business name.
  14. 14. Reach: The number of people talking about your brand.
  15. 15. Other Measurements • Sentiment: Is a measurement of the overall tone of the content about your keyword. • Top keywords: Shows us what key words were most frequently mentioned alongside our chosen keyword.
  16. 16. Other Measurements Continued • Top Users: Shows which authors are using our keyword, and how often. • Top Hashtags: Shows us what hashtags our keyword is most frequently associated with.
  17. 17. What to Check • Right Now – Set up social alerts for key terms related to your business including your business name. • Daily – Check your social alerts/RSS feed to support your content generation and other marketing activities.
  18. 18. Join us for the next video: Analytics Tools Summary

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