Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Top 5 Ways to Analyze Your Website: Overview

302 views

Published on

In this presentation learn about the importance of analytics and how they can be used to inform your marketing strategy.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Top 5 Ways to Analyze Your Website: Overview

  1. 1. Andrea Streff & Matthew Edgar Elementive Marketing Solutions The Top 5 Ways to Analyze Your Website & Online Presence 1. Overview
  2. 2. Today we will review… • What is analytics • Top five analytics tools – Google Analytics – Google Search Console – SEM Rush – Crazy Egg – Social Mention
  3. 3. So what do we mean by analytics?
  4. 4. Web Analytics… • Measure things like – Page load times – Page views – Visits to your website – Time spent on site
  5. 5. The Definition of Analytics has Grown… • To include tracking and measurement of business metrics such as – Traffic – Leads – Sales
  6. 6. Marketing Analytics
  7. 7. Marketing Analytics • Goes beyond looking at a single platform or marketing channel. • Uses a variety of analytics tools to monitor, track and measure performance.
  8. 8. Marketing Analytics • To include tracking and measurement of business metrics such as – Traffic – Leads – Sales
  9. 9. Join us for the next video: Google Analytics

×