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Top 5 Ways to Analyze Your Website: Google Analytics

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In this presentation learn the basics of using Google Analytics to measure your website and online presence

Published in: Marketing
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Top 5 Ways to Analyze Your Website: Google Analytics

  1. 1. The Top 5 Ways to Analyze Your Website & Online Presence 2. GOOGLE ANALYTICS
  2. 2. What is Google Analytics? • A web analytics tools that looks at how people are interacting with your website.
  3. 3. The Google Analytics Challenge • Analysis Paralysis! But don’t worry, we’ll help you overcome it with; – What to look at • Monthly • Weekly • Daily
  4. 4. What to Check Monthly
  5. 5. Audience Overview
  6. 6. Adjust Date Range
  7. 7. Monthly Check-Up Template Download at: http://bit.ly/1JD4HU9
  8. 8. Audience Overview 1
  9. 9. Audience Overview 2
  10. 10. Audience Overview 3
  11. 11. Audience Overview 4
  12. 12. Audience Overview 5
  13. 13. Audience Overview 6
  14. 14. Users = People Who Saw Your Website.
  15. 15. Sessions = Interactions From Users.
  16. 16. Pageviews = The number of pages users viewed during their session.
  17. 17. Pages/Session = The number of pages people looked at, on average, during their visit to your site.
  18. 18. Bounce Rate = The percent of sessions where a user looked at one page, then left.
  19. 19. Session Duration = How long people spent on your website (mostly).
  20. 20. Where is Traffic Coming From? • Go to the Channels report. • Left sidebar: Acquisition - > All Traffic -> Channels
  21. 21. Where is Traffic Coming From?
  22. 22. Web Traffic: Questions to Ask? • Are there big decreases? Increases? • What was happening this time last year? • Have you made any changes?
  23. 23. Where is Traffic Coming From?
  24. 24. What to Check Weekly
  25. 25. What to Check Weekly… • Schedule 15 minutes every Monday.
  26. 26. Landing Pages • Behavior -> Site Content -> Landing Pages List of URLs (hidden for privacy)
  27. 27. Pages Visited • Behavior -> Site Content -> All Pages List of URLs (hidden for privacy)
  28. 28. Pages Visited • Acquisition -> All Traffic -> Channels
  29. 29. What to Check Daily
  30. 30. What to Daily… • Change your date range to the last month.
  31. 31. All Pages • Go to the All Pages report. • Left sidebar: Behavior -> Site Content -> All Pages
  32. 32. All Pages • Go to the All Pages report. • Left sidebar: Behavior -> Site Content -> All Pages
  33. 33. Pages: Average Time on Page
  34. 34. Pages: Exit
  35. 35. Pages: Navigation Summary
  36. 36. Navigation Summary
  37. 37. Join us for the next video: Crazy Egg

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