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Technical SEO for the Non-Techie: Overview

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In this presentation get an overview of what technical SEO is and what technical SEO isn't

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Technical SEO for the Non-Techie: Overview

  1. 1. Andrea Streff & Matthew Edgar Elementive Marketing Solutions Technical SEO for the Non-Techie 1. OVERVIEW
  2. 2. Today we will review… • Technical SEO Background and Process • The Top 5 Technical SEO Areas 1. Speed 2. Uptime 3. Errors 4. XML Sitemap 5. HTML tags
  3. 3. What is Technical SEO?
  4. 4. Technical SEO: Audiences
  5. 5. Technical SEO Process
  6. 6. Three Questions to Ask 1. What makes the content on your website findable? – Communicating about the pages on your site to Google, Bing, elsewhere – Links to your content throughout the web – Create XML sitemaps (we'll talk about that one) – Generating feeds to share your content – Posting items on social media with all additional content – like Open Graph and cards
  7. 7. Three Questions to Ask 1. What makes the content on your website findable? – Communicating about the pages on your site to search engines – Links to your content throughout the web – Create XML sitemaps (we'll talk about that one) – Generating feeds to share your content – Posting items on social media
  8. 8. Three Questions to Ask 1. What makes the content on your website findable? – Communicating about the pages on your site to search engines – Links to your content throughout the web – Create XML sitemaps (we'll talk about that one) – Generating feeds to share your content – Posting items on social media
  9. 9. Three Questions to Ask 1. What makes the content on your website findable? – Communicating about the pages on your site to search engines – Links to your content throughout the web – Create XML sitemaps Generating feeds to share your content – Posting items on social media
  10. 10. Three Questions to Ask 1. What makes the content on your website findable? – Communicating about the pages on your site to search engines – Links to your content throughout the web – Create XML sitemaps (we'll talk about that one) – Generating feeds to share your content – Posting items on social media
  11. 11. Three Questions to Ask 1. What makes the content on your website findable? – Communicating about the pages on your site to search engines – Links to your content throughout the web – Create XML sitemaps (we'll talk about that one) – Generating feeds to share your content – Posting items on social media
  12. 12. Three Questions to Ask 2. What makes your website crawlable? – Lots of text– this is easier for Google to crawl and easier for people to read – Provide alternatives for non-text content, like adding text descriptions for your images or transcripts for videos.
  13. 13. Three Questions to Ask 2. What makes your website crawlable? – Links can be followed, pages can be indexed – Lots of text– this is easier for Google to crawl and easier for people to read – Provide alternatives for non-text content, like adding text descriptions for your images or transcripts for videos.
  14. 14. Three Questions to Ask 2. What makes your website crawlable? – Links can be followed, pages can be indexed – Lots of text– this is easier for Google to crawl and easier for people to read – Provide alternatives for non-text content, like adding text descriptions for your images or transcripts for videos.
  15. 15. Three Questions to Ask 2. What makes your website crawlable? – Links can be followed, pages can be indexed – Lots of text– this is easier for Google to crawl and easier for people to read – Provide alternatives for non-text content, like adding text descriptions for your images or transcripts for videos.
  16. 16. Three Questions to Ask 2. What makes your website crawlable? – Links can be followed, pages can be indexed – Lots of text– this is easier for Google to crawl and easier for people to read – Provide alternatives for non-text content, like adding text descriptions for your images or transcripts for videos. – Keep your website error free.
  17. 17. Three Questions to Ask 2. What makes your website crawlable? – Don't block robots from accessing your website. Easy way to test this - If it returns the content of your page without issue, it is safe to assume Google and Bing can access your site:
  18. 18. Three Questions to Ask 3. What do you do to make it understandable? – Keep your website error free – Use relevant words and phrases – Put your content in text format to make it easier for audiences to read
  19. 19. Three Questions to Ask 3. What do you do to make it understandable? – Use accurate tags to identify content – Use relevant words and phrases – Put your content in text format to make it easier for audiences to read
  20. 20. Three Questions to Ask 3. What do you do to make it understandable? – Use accurate tags to identify content – Use relevant words and phrases – Put your content in text format to make it easier for audiences to read
  21. 21. Three Questions to Ask 3. What do you do to make it understandable? – Use accurate tags to identify content – Use relevant words and phrases – Avoid duplication
  22. 22. Join us for the next video: Website Speed Testing and Monitoring

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