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Technical SEO for the Non-Techie: 404 Errors

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In this presentation learn about SpringTrax, a tool to help you track and monitor your 404 errors and their impact on your SEO efforts.

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Technical SEO for the Non-Techie: 404 Errors

  1. 1. Technical SEO for the Non-Techie 3. 404 ERRORS
  2. 2. What are 404 errors? • A 404 error means a file cannot be found on a website. • How it happens – URL gets changed – File is removed – Typo in a link
  3. 3. 404’s effect SEO because… • If Google found the page, but cannot crawl it, Google will remove that page from its index
  4. 4. 404’s effect SEO because… • If Google found the page, but cannot crawl it, Google will remove that page from its index • Links to broken pages will be ignored
  5. 5. How to check for 404 errors • Use a crawl tools such as Siteliner.
  6. 6. How to check for 404 errors • Google Search Console
  7. 7. How to check for 404 errors • Bing Webmaster Tools
  8. 8. How to check for 404 errors • SpringTrax – visitor impact monitoring tool.
  9. 9. How to check for 404 errors • Consolidate reports
  10. 10. How to check for 404 errors • Consolidate reports • Check – Google Search Console and Bing Webmaster Tools monthly – SpringTrax daily or weekly for ecommerce sites. – Crawl tools with major site changes
  11. 11. Join us for the next video: XML Sitemap

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