Social media training


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Social media training

  1. 1. Social Media Inform. Educate. Inspire.
  2. 2. Forget the tools for now
  3. 3. You need a Success Plan!Research Strategise Create Engage Monitor Measure
  4. 4. Research Strategise Create Engage Monitor Measure Who Where How What How do they What are they Identify your Find out where saying? use Social target audience they hang out What are they Media tools? sharing?
  5. 5. Research Strategise Create Engage Monitor Measure What’s the Objectives goal? Create a plan – Plan content or editorial plan Integrate Make it part of your overall marketing.
  6. 6. Research Strategise Create Engage Monitor Measure Your social content should be FARE! Frequent Accurate Relevant Engaging Post often but Facts and Stop selling and don’t spam. No transparency start being Listen and have one likes spam. and no BS. relevant. conversations.
  7. 7. Research Strategise Create Engage Monitor Measure In the name of business Fun Opinionated Insightful Thought provoking Interesting Polite Cool Transparent Not reactive Stand by what you believe Ethical Don’t get personal No BS Open Respectful
  8. 8. Research Strategise Create Engage Monitor Measure Remember to listen and Evaluate respond. against your objectives. Google Alert Conversion Tweetdeck Brand value Who’s talking about you how?
  9. 9. Have more than tools
  10. 10. So, now what?
  11. 11. Burning Q 1• How do I do it?
  12. 12. Cooling A 1 • Within the context of your business
  13. 13. So, what’s your business? • Peet • Scotch College • Schultz Partners • WA State Museum • Encycle • TFS Ltd • Amana Living
  14. 14. Burning Q2• Is it all about marketing?
  15. 15. Cooling A2 NO It’s about customer relationships. In fact, customer relationship is new marketing
  16. 16.
  17. 17. Burning Q3• What do I talk about?
  18. 18. Cooling A3 What have you got? • Why should I be your friend? • Why should I like you? • What have you got that I haven’t got? • How much do you know?
  19. 19. General rules then?• Post regularly but don’t spam people• Don’t push too many promotions• Offer some cool deals still• Don’t repeat the same stuff all the time.
  20. 20. Burning Q4Clicks, Fans and Likes – measure of success?
  21. 21. Cooling A4Yes and No DepthTrust and credibility Reputation Conversion More business
  22. 22. Burning Q5How do I respond to negative comment?
  23. 23. Not like Nestle!
  24. 24. Cooling A 5 Depends what it is…butRemember not to get emotional or personal
  25. 25. Inform. Educate.