Online pr presentation october 2011 for slideshare
Online PR Inform. Educate. Inspire.
Welcome• Introductions• What is online PR?• Why does it matter in 2011?• How has the communications landscape changed?• What does it all mean?
So, what is online PR?In PR, we’ll always:• Engage in two way communication• Believe that building relationships is key• Be the guardians of our company’s reputation Principles of PR remain whether online or offline
The two C’sActive & engaged participants talking & sharing
Why does it matter? 9 million Australians use social networking 4 in 5 online Australians sent or shared a photo in the past year 1 in 4 online Australians read tweets Source: Nielsen
Email & IM beginning to tail off Source: Comscore
The business case 9 in 10 Australian internet users look to fellow internet users for opinions and information about products, services and brands Source: Nielsen
The business case Top 2 Box, Very/Extremely Important Global ranking Transparent and honest business practices 64% 65% 2. 69% 1. High quality products or services 63% 65% 3. Company I can trust 60% 63% 4. Treats employees well 57% 55% 5. Prices fairly and competitively 55% 55% 5. Communicates frequently and honestly 51% 51% 7. Good corporate citizen 46% 39% 9. Globally quality 39% 9 . tops the list of Widely admired leadership 33% reputation 46% 8. attributes; in Financial returns 31% Australiatransparency and Innovator MORE LESS 30% important to important to honesty most Aussies Aussies important Source: Edelman Trust Barometer
Journalism has gone social Plus, rise of citizen journalism
Read all about itWe are news gatherers and sharers