Elastic Digital CommerceOwn the Core, Rent the PeaksSal ViscaChief Technology OfficerElastic Path SoftwareCloud Expo Confe...
Agenda• One minute overview of Elastic Path• Characteristics of Digital (e)Commerce and  infrastructure requirements• Trad...
Introducing Elastic Path SoftwareCommerce Everywhere•   We help the world’s biggest brands sell digital goods and services...
Elastic Path helps the world’s most successful         brands monetize their content                     © Copyright 2012,...
Megatrends in Digital Commerce•   Multi-device, Commerce Everywhere, APIs•   Socialization  exploding volume of content• ...
Selling digital content is different• Digital content providers are in a perpetual interactive  relationship with customer...
Digital Commerce is a Perpetual Relationship                                                                         purch...
Enterprise Software Deployments                                    Offer Exploration and Presentation                     ...
Elastic Path + Elastic Computing = Extreme ScalabilityIn-App / In-Game                                                    ...
Demands on the Infrastructure• Fluid, unpredictable demands on the infrastructure• Viral spread can bring huge traffic in ...
Hybrid Cloud: Own the Core, Rent the Peaks• On-premise deployments can provide tighter integrations to  other on-premise s...
Summary• Unlike retail ecommerce that has expected  (seasonal) peaks, digital commerce can experience  very “spikey” traff...
Check out the #1 ecommerce blog inthe world at:www.getelastic.com                           © Copyright 2012, Elastic Path...
QuestionsSal ViscaChief Technology OfficerElastic Path Softwaresal.visca@elasticpath.comwww.elasticpath.com               ...
Upcoming SlideShare
Loading in …5
×

Own the Core, Rent to Peaks: Hybrid Elastic Computing for Digital Commerce

1,252 views

Published on

Building e-commerce solutions for retail and preparing for transactions spikes on big shopping days was never easy. Preparing for the frequent and sporadic transaction spikes–launching a new game, e-book, or an online video release–in the digital world is even more difficult.

There are great benefits to a “Own the Core” strategy to maintain control and efficiencies since commerce systems are so central and connect with so many internal systems. However, to remain cost-effective and not have to build out all the capacity for peak loads, an associated “Rent the Spikes” strategy allows controlled dynamic expansion out into the cloud.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,252
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
16
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Own the Core, Rent to Peaks: Hybrid Elastic Computing for Digital Commerce

  1. 1. Elastic Digital CommerceOwn the Core, Rent the PeaksSal ViscaChief Technology OfficerElastic Path SoftwareCloud Expo ConferenceSanta Clara, CANov 8th 2012 Confidential and Proprietary
  2. 2. Agenda• One minute overview of Elastic Path• Characteristics of Digital (e)Commerce and infrastructure requirements• Traditional On-premise Deployments• Hybrid Elastic Cloud Infrastructure o Own the Core o Rent the Peaks• Summary © Copyright 2012, Elastic Path Software Inc. All rights reserved.
  3. 3. Introducing Elastic Path SoftwareCommerce Everywhere• We help the world’s biggest brands sell digital goods and services• We provide a flexible digital commerce platform and expertise in commerce strategy and implementation• Over 150+ employees, 200+ customers, and offices in Vancouver, Canada and London, UK• With over 15,000 subscribers we also produce the #1 ecommerce blog in the world www.getelastic.com © Copyright 2012, Elastic Path Software Inc. All rights reserved.
  4. 4. Elastic Path helps the world’s most successful brands monetize their content © Copyright 2012, Elastic Path Software Inc. All rights reserved.
  5. 5. Megatrends in Digital Commerce• Multi-device, Commerce Everywhere, APIs• Socialization  exploding volume of content• Media convergence  explosion of video• Big Data – capture every event, interaction, etc.• Post-sale interactions (e.g. follow-on sales, micro-transactions, downloadable content, social chatter, Digital Relationship Management, etc..) Requires powerful, flexible, elastic infrastructure © Copyright 2012, Elastic Path Software Inc. All rights reserved.
  6. 6. Selling digital content is different• Digital content providers are in a perpetual interactive relationship with customers• Continuous Engagement with the Consumer• It is all about the experience not the one-time sales transaction• Customer Lifetime Value (CLV) © Copyright 2012, Elastic Path Software Inc. All rights reserved.
  7. 7. Digital Commerce is a Perpetual Relationship purchase author purchase next all-access in series purchase purchase supplemental referenced material product loan eBook join book club submit review access purchase supplemental eBook media purchase read reviews component visit © Copyright 2012, Elastic Path Software Inc. All rights reserved.author site
  8. 8. Enterprise Software Deployments Offer Exploration and Presentation Search Faceted Navigation Digital Commerce Software Product Associations Catalog Browsing Personalization Promotions solution deployed to: Eligibility Coupons Targeted Selling Inventory Cross-sell, Up-Sell Product Comparison Bundles Pricelists 1 On-premise Digital Content Management Digital PIM Subscription Capture 2 Managed Service Provider Order Capture and Management Order History Order Status 3 Private or Public Cloud Customer AdministrationProvide integrations with Elastic Path Digital Commerce Engineother on-premise solutions(e.g.: ERP, CRM, Fulfilmentsystems, etc.) 2 1 3 On-Premise Customer Data Center Infrastructure as a Enterprise Deployment Managed Service Provider Service (IaaS) © Copyright 2012, Elastic Path Software Inc. All rights reserved.
  9. 9. Elastic Path + Elastic Computing = Extreme ScalabilityIn-App / In-Game Rent the PeaksSocial Unpredictable Multi-device Spikey trafficMedia from UIs andMarket APIsConsumerElectronic Cloud(CE) Device Bursting into Cloud Private or Load Public CloudPOS, BalancerM2MApp Store Offer Exploration and Presentation Offer Exploration and Presentation Offer Exploration and Presentation Search Faceted Navigation Product Associations Personalization Catalog Browsing Promotions ERP Search Search Eligibility Coupons Personalization PersonalizationOTT / B2C/B2B Targeted Selling Cross-sell, Up-Sell Personalization Personalization Inventory Bundles Catalog Browsing Catalog Browsing Product Comparison PricelistsGame Storefronts Digital Content Management Digital PIM Subscription Capture CRMConsole Order Capture and Management Order Capture and Management Order Capture and Management Order History Order Status Predictable Traffic Order Customer Order History History Administration Order Status Order Status Elastic Path Digital Commerce Engine OtherMobile / NFC ?? Primary Enterprise DeploymentB2C/B2BStorefronts Own the Core © Copyright 2012, Elastic Path Software Inc. All rights reserved.
  10. 10. Demands on the Infrastructure• Fluid, unpredictable demands on the infrastructure• Viral spread can bring huge traffic in short bursts• Difference between steady state and high-peak periods could be 10x to 1000x or higher• Like “Black Friday” or pre-Christmas shopping that could come unexpectedly at any time• As Application Programming Interfaces (APIs) open up new consumption models, traffic will come from anywhere and everywhere• Requires highly Elastic environment that can stretch to the ever-changing demands © Copyright 2012, Elastic Path Software Inc. All rights reserved.
  11. 11. Hybrid Cloud: Own the Core, Rent the Peaks• On-premise deployments can provide tighter integrations to other on-premise software (e.g.: ERP, CRM)• A capacity service monitor can keep cloud extension instances “warm” and can spin up additional services as needed to accommodate higher traffic loads• A cloud load balancer / orchestration broker directs incoming traffic to the services in the cloud or on-premise based on utilization load• Expected Peaks: E.g.: Launch of new game (e.g.: Battlefield, Call Of Duty), system can spin up new cloud instances in expectation of the increased traffic• Unexpected Peaks: system automatically spins up new cloud instances as trending analysis indicates increasing traffic © Copyright 2012, Elastic Path Software Inc. All rights reserved.
  12. 12. Summary• Unlike retail ecommerce that has expected (seasonal) peaks, digital commerce can experience very “spikey” traffic with unexpected peaks due to various external factors (eg: social viral interest)• A hybrid elastic environment provides the benefits of on-premise integration and control with the benefits of a purely elastic environment that can grow or shrink with the actual traffic © Copyright 2012, Elastic Path Software Inc. All rights reserved.
  13. 13. Check out the #1 ecommerce blog inthe world at:www.getelastic.com © Copyright 2012, Elastic Path Software Inc. All rights reserved.
  14. 14. QuestionsSal ViscaChief Technology OfficerElastic Path Softwaresal.visca@elasticpath.comwww.elasticpath.com © Copyright 2012, Elastic Path Software Inc. All rights reserved.

×