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PORTFOLIO
BUSINESS DESIGN

Elaine Zhou

BUSINESS DESIGNER

COMPETITION

PROFESSIONAL EXPERIENCE

Milan, Italy
+39 38810298...
PORTFOLIO

BUSINESS DESIGN
NOSTOCK
DESIGN RESEARCH
RADI-CUBE

COMPETITION
PROFESSIONAL EXPERIENCE
NOSTOCK
Academic project partnership with

Slowear Spa
The objective of the project is to analyze
the fields of production...
NOSTOCK
This proposal presents an online marketplace for SLOWEAR B2B customers
aimed to balance inventory and minimize
ris...
DESIGN RESEARCH
Academic project partnership with

Mondadori
Work as an “observatory lab” on social, cultural
and market t...
DESIGN RESEARCH
Human Experiences

Market Arena

Product Reality

Based on Interni’s business need,
use in-depth interview...
RADI-CUBE
Academic project partnership with

Royal Rose
To help Royal Rose to switch from a product driven
company into a ...
RADI-CUBE
Our project is to create a product innovation, transforming vegetable into a cube
shape healthy snack. To open a...
PORTFOLIO

COMPETITION
MY EXPO LOG

BUSINESS DESIGN
PROFESSIONAL EXPERIENCE
DIGITAL IDEAS FOR
EXPO CITY 2015

DIGITAL IDEAS FOR EXPO CITY 2015 COMPETITION
International contest in design innovationI...
MY EXPO LOG
User Scenario

1

You can sign in the app by
using email and password or
you can also use your
Facebook or Twi...
PORTFOLIO

PROFESSIONAL EXPERIENCE
WEBSITE
ONLINE COMPETITION

BUSINESS DESIGN
COMPETITION
WEBSITE
Company: EF English First
The World Leader in International Education
In charge of the EF English First global PC ...
ONLINE CAMPAIGNS
Company: EF English First
Work with designers in the different countries, responsible
for all the UI, UX ...
THANK YOU

This is just a part of my works
for further information, feel free to contact me...
MILAN, ITALY
+39 3881029806...
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Portfolio elaine zhou

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Portfolio elaine zhou

  1. 1. PORTFOLIO BUSINESS DESIGN Elaine Zhou BUSINESS DESIGNER COMPETITION PROFESSIONAL EXPERIENCE Milan, Italy +39 3881029806 Elaine11@163.com
  2. 2. PORTFOLIO BUSINESS DESIGN NOSTOCK DESIGN RESEARCH RADI-CUBE COMPETITION PROFESSIONAL EXPERIENCE
  3. 3. NOSTOCK Academic project partnership with Slowear Spa The objective of the project is to analyze the fields of production, communication and service, to create engaging customer experiences that best represent the brand of “Slowear”. Slowear, Specialist Italian high end fashion brand. Great for stylish casualwear Field Research Process Value Chain Innovation Brand Analysis
  4. 4. NOSTOCK This proposal presents an online marketplace for SLOWEAR B2B customers aimed to balance inventory and minimize risks of over/under stock. A multi-layered system relying on a database created on product identification and order tracking trough different stages of the supply chain, allows inventory stock trading between retailers in an easy and convenient way. The system will let customers input their own limit for re-stocking levels and the maximum amount of time allowed for an item to stay in stock at their stores to fulfil market needs. Group project with Larasya Nayenggita [Indonesia], Maria Vidal [Mexico]
  5. 5. DESIGN RESEARCH Academic project partnership with Mondadori Work as an “observatory lab” on social, cultural and market trends during the Milan Furniture Fair. In the end to give a strategic guidance and consultancy and will have the form of a business proposition, business design guidelines and future research hypothesis. Mondadori, one of the major brands of publishing in Italy. Interior, Architecture and Design magazines. Human Experiences Methodology Product Reality Market Arena
  6. 6. DESIGN RESEARCH Human Experiences Market Arena Product Reality Based on Interni’s business need, use in-depth interviews to find out customer’s request and create personas. Using usability test to find out key problems of current Interni Magazine website and provide proposals address to each problem. To find out the “home office furniture trend”, we did desk research, use axis analysis to find out market situation. Then we use survey to understand the living and working habit of people and also the need for them to work at home. In the Milan Furniture Fair, my team focus on the product material and manufacturing innovation. We go through different exhibitions and talk to the practitioners, try to dig out interesting information behind the surface of the product. In the end, we present a trend report in a digital magazine form. Group project with Nimisha Gupta [India], Andrea Necas [Peru]
  7. 7. RADI-CUBE Academic project partnership with Royal Rose To help Royal Rose to switch from a product driven company into a brand delivering experiences, knowledge and a model of life from raw radicchio production to sell a complete experience in different context. Expand their product offer to other category and therefore grow his business in US as primary market. Royal Rose, one of the biggest producers of fresh salads in the US, locally based in Salinas, CA Brand Research Design-Driven Innovation Key factors Product Innovation
  8. 8. RADI-CUBE Our project is to create a product innovation, transforming vegetable into a cube shape healthy snack. To open a big potential new market for Royal Rose. This new healthy snack will base on people’s living habits. The diversity of the product will fit for different moment of people’s life. The whole design of the product, from radi-cube to packaging will fit for the request of convenient, clean, healthy. There will be two distribution channels for this product: upscale healthy food store and wine bar. We want to build a new combination trend by putting wine and radi-cube together. Creating new wine culture as marketing strategy. Group project with Yasemin Bayir [Turkey], MAuricio Estaban [Colombia]
  9. 9. PORTFOLIO COMPETITION MY EXPO LOG BUSINESS DESIGN PROFESSIONAL EXPERIENCE
  10. 10. DIGITAL IDEAS FOR EXPO CITY 2015 DIGITAL IDEAS FOR EXPO CITY 2015 COMPETITION International contest in design innovationI Category: Digital Idea Expo 2015, Telecom Italy, in collaboration with Domus Magazine, launch "Digital City Expo Ideas for 2015," the contest of ideas aimed at the world of engineering and design that has the objective of identifying innovative solutions based on new digital technologies applicable in urban and domestic, can have a positive impact on the land and on people's lives. “My Expo Log” is an App based on mobile devices which focus on enhance the customer experience, creating a fun and engaging way to explore and share theirs stories about Milan Expo 2015. The concept of “My Expo Log” start from how might we help people to write their travel log of Expo experience? And how might we collect those shared photos and all the other relevant data into a unique Expo story. Official link: http://www.domusweb.it/en/news/2013/10/08/digital_ideas_forexpocity2015thewinners.html "MY EXPO LOG" received a special mention in the competition
  11. 11. MY EXPO LOG User Scenario 1 You can sign in the app by using email and password or you can also use your Facebook or Twitter account to sign in. When you inside the Expo site after login, the app can be activated anytime by simply click the "start" button to track your trip. 2 READY FOR WRITE YOUR EXPO STORY? 3 After the app is opened, no matter where you go, your route will be tracked and showed on the map. START 9 6 Click the "People" button, then your phone will change to this screen. Move the phone closer to another phone. Around 4cm. When it get the signal, your Expo "meet people" number will +1. You can share the whole trip map when it’s finished or you can also share it anytime you want on the trip by click "Share" button. It will show the map and summary, choose the social media button to share it. Check in Summary 5 Photo People Share You will get a push message when you got a new medal. You can also check the "Medal button" on the menu to see all your medals' information. It’s a surprise, so you will never know how many medals are there totally. Other medals like: First/Last Expo day medals Raining day medal Italian national day medal Achieve visiting all the pavilions medal 2 Medal 11 People 5 Pavilion 2400 km Distance 03:42 hours Duration Setting Medal Exit When the app is on, if you take a photo, it will ask you to add it on the map. If you want to do it later, you can choose the "Photo" button on the menu to add manually. Or check either "add all the photos on the map automatically" or "add all the photos later" in the "Setting" page. CONGRATULATION! YOU HAVE VISITED ALL THE PAVILIONS! RECEIVE YOUR MEDAL NOW YES NO 7 4 You can use the "Check in" button to add place like pavilion on your map. ADD THIS PHOTO ON YOUR STORY MAP? YES NO 8 There’s a "Summary" page you can check these information: Your medal number People you have met Pavilions you have visited Your Expo trip distance Time you have stayed SUMMARY 2 11 Medal People 5 Pavilion 2400 km Distance 03:42 hours Duration You can click the “End” button to finish a trip or the app will end the trip automatically when you get outside the Expo site.
  12. 12. PORTFOLIO PROFESSIONAL EXPERIENCE WEBSITE ONLINE COMPETITION BUSINESS DESIGN COMPETITION
  13. 13. WEBSITE Company: EF English First The World Leader in International Education In charge of the EF English First global PC and mobile website design and maintain. Providing solution or testing plan to improve the performance of website.
  14. 14. ONLINE CAMPAIGNS Company: EF English First Work with designers in the different countries, responsible for all the UI, UX and technic feasible check for different online marketing campaigns. Like Landing page / CRM / Advertising / Social Media etc.
  15. 15. THANK YOU This is just a part of my works for further information, feel free to contact me... MILAN, ITALY +39 3881029806 ELAINE11@163.COM

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