Presentation NotesSlide 1The corporate headquarters of the Panera Bread Restaurant chain are located in Richmond Heights, MO.The Panera Bread® legacy began in 1981 as Au Bon Pain Co., Inc. Founded by Louis Kane and Ron Shaich, the companyprospered along the east coast of the United States and internationally throughout the 1980s and 1990s and became thedominant operator within the bakery-cafe category.In 1993, Au Bon Pain Co., Inc. purchased Saint Louis Bread Company®, a chain of 20 bakery-cafes located in the St. Louisarea and became Panera Bread. Panera Bread has about 1,540 bakery-cafes in the U.S., and is looking to add 115 to 120new units this year. Preparing to open first stores in New Jersey this month.Panera Bread Festival: 2011-2012: Generated 3rd most revenue nationwide.In a 2008 Health magazine study, Panera Bread was judged North Americas healthiest fast casual restaurant.In 2009, the restaurant review service Zagat named Panera one of the most popular restaurants for eating on the go.Panera was also rated #1 for Best Healthy Option, Best Salad, and Best Facilities, among restaurants with fewerthan 5,000 locations. In 2006 and 2007, Panera was the largest provider of free Wi-Fi in the United States. Manylocations restrict the duration of free Wi-Fi to 30 or 60 minutes during peak hours.
Slide 2The published mission statement of the Panera Bread Restaurant Chain is:"A loaf of bread in every arm."Slide 3The fast-casual segment, which sits a step above fast food but below the bar-and-grill chains, has outshined the broaderrestaurant industry over the past few years, with Panera, Starbucks and Chipolte seeing their more affluent customer basekeep revenue rising despite the recession.Paneras share price has more than tripled over the past three years.Based on previous years spending, analysts estimate Panera will spend about $55 million to $60 million on its mediainvestment this year. In 2011, Panera increased its advertising spending by 32%. Even with the increase, Paneras totalspending will make up about 1.5% of its annual sales, compared with larger restaurant chains that often spend 3% to 6% oftheir sales on media.In addition to TV ads, Panera also is bolstering its digital media messaging—meaning more Twitter, Facebook and otheronline advertising.Slide 4Most popular soup: broccoli and cheddar.Soups: delivered weekly in plastic bags that are frozen and heated in thermolizer.Slide 5Paninis are prepared every morning by number based on the day and time of year. All ingredients prepared fresh eachmorning including freshly baked croutonsSlide 6Bakers start at 10PM and leave at 5-6AM. Fully staffed at all times
Slide 7Coffee: Light roast, dark roast, hazel nut and decaf. Coffee is required to be brewed every hour.Slide 8Everything Bagel:300 Calories1.5 grams fat12.0 grams protein60 grams carbsSlide 9Fast turn-around: excellent service. 48 second ticket time (time cashier puts in order to pick up time)Busiest days: Lunch is always busier than dinnerBusiest AM: SundaySlide 10Roll out new product: Every season staff has a celebration. The night before the product is released they get to try the newproduct and learn ingredients, facts, etc.Slide 11Donations: End of night all bakery items are bagged up and placed in boxes and stored in the back of the house to be pickedup by local charity groups.The chain’s Operation Dough-nation Program also donates more than $200,000 per year to local charities.
Slide 12Free WiFiFree WaterMy Panera CardJazz MusicCateringMy Panera CardSlide 13Panera Cares Cafe: Here is no cash register at the Panera cafe near ¬Government Center in Boston. There are no priceseither — just suggested donations and bins to leave money, if you can afford to.This is Panera Cares Community Cafe, a nonprofit outpost of the national bakery and sandwich chain that is open inBoston. The idea, according to Panera founder and co-chief executive Ron ¬Shaich, is to provide a place where everyonecan eat with dignity, regardless of their ability to pay for a meal. Each site serves approximately 3,500 people every weekSlide 14Panera® Eat Smarts is a series of online activities centered on teaching nutritious ways to eat at Panera Bread bakery-cafes or at home. Through a series of challenges, you will learn how to make smart choices about eating wherever youmay be.