Intro To Smart Source Media Group | NY Internet Marketing Agency


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Smart Source Media Group is an Internet Marketing firm located in New York City. We specialize in a variety of internet marketing techniques, and develop a custom marketing plan to fit your business.

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Intro To Smart Source Media Group | NY Internet Marketing Agency

  1. 1. An Integrated Marketing Services Agency Web Design • Internet Marketing • Mobile • Print • Integrated Solutions Helping clients of all shapes and sizes stand out from the crowd. 212.764.7200 •
  2. 2. WHAT DO WE DO?We Make Connections.We Connect Your Target Market,With Your Company,At The Exact Moment They Are Looking For You(Even If They Don’t Know It Yet!)…While Putting Your Brand In The Best PositionTo Generate Leads & Drive Revenue.
  3. 3. HOW DO WE DO IT?Integrated Marketing Solutions Designed To Fit Your Needs Web Design • SEO • PPC • Email • Mobile • Social Media • Video Production • Print
  4. 4. It Starts With The WebsiteWe Transform Your Website Into A LeadGenerating Marketing Machine. Custom Design & Development Content Management Systems (CMS) Responsive HTML Ecommerce SEO Friendly Programming Mobile Compatibility Social Integration
  5. 5. What Is A Responsive Website?A responsive website is a site that uses media queries to determine which resolutionthe viewer is using. Based on this information, the site content is rearranged toprovide the best possible viewing experience to the user. A responsive website isalways viewed in its optimal format; be it on a 24 inch monitor, 14 inchlaptop, iPad, smart phone, or any other screen/device.
  6. 6. Now You’ve Got The Website, How Does It Generate Leads?Search Engine Optimization: Rank Highly In Organic (Unpaid) Search ResultsPay Per Click: Target Specific Search Terms And Only Pay When Your Ad Is ClickedSite Retargeting: Don’t Lose Visitors Once They Leave Your Site, Keep MarketingEmail Marketing: Interactive Emails Engage The “Low Hanging Fruit”Social Media: Interact With Your Audience Sincerely, And In Real Time.Landing Page Optimization: The Science Behind Optimizing Your Site To Convert.
  7. 7. Search Engine Optimization (SEO)Increase Ranking In OrganicSearch Results By BecomingThe Expert.Onsite SEO: Optimize yourwebsite to be read by searchengines for your targetkeywordsOffsite SEO: Establishingmarketing relevance by buildinglinks, creating content, andincreasing exposure.
  8. 8. Pay Per Click (PPC)Place Your Ad At The Top Of SearchEngines And Start Generating QualifiedLeads Instantly.Keyword Research: Research and identify themost cost-effective target search terms.Ad Optimization: Money isn’t everything. Eachad is scored based on a variety of factors. Wewrite ads that rank highly, qualify your leads, andgenerate clicks.Reporting & Analysis: Constant monitoring andanalysis is necessary to increase the ROI of yourcampaign as time goes on.
  9. 9. Site RetargetingVisitors Aren’t Lost When TheyLeave Your Site. Continue ToAdvertise To Them.Branding: Reinforce your credibilityand presence by advertising onother sites your visitors frequent.Persuasion: Longer sales cycles andthe need for further research maycause a visitors to leave your site.Staying relevant to them in thecoming weeks/months will increaseconversion rates.
  10. 10. Email MarketingHaven’t Heard From Them In AWhile? New Offering? Promotion?Send An Email.Brand Recognition: Designed to keepyour branding consistent and mirrorother marketing materials, emails keepyou in front of your audience.Capitalize: An efficient and inexpensiveway to market to your existing contactlist.Engage: Customizing emails for separateaudiences increases your relevance toyour audience and leads to an increasedROI.
  11. 11. Social Media MarketingFact: Social Media Has A 100%Higher Lead-To-Close Rate ThanOutbound Marketing.Increase Brand Awareness: Direct andsincere communication with your audiencekeeps them engaged with your brand.Drive Traffic: Promotions, advertising, andquality content encourage social users tovisit your website.Reputation Management: Constantlymonitor and react to what is being saidabout your brand (and competitors) onsocial networks.
  12. 12. Landing Page OptimizationCreating A Web Page Is Easy.Creating A Page That Converts Is Science.A/B Testing: One page doesn’t fit all. Somevisitors respond better to differentlayouts, content styles, and media. We’ll tellyou which.Be Specific: Don’t make your visitors decidewhere to go and what to do. Send visitors fromspecific promotions direct to landing pagesdesigned to capitalize on that individualaudience segment.
  13. 13. The Result: An IntegratedMarketing Strategy That Works.
  14. 14. Smart Marketing For Smart Businesses • • 212.764.7200