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The article investigates impacts of strategic changes in companies in Russia generated by the global economic crisis of 2008-2010 on vocabulary and stylistics of corporate messages. Empirical data obtained from analysis of 18 CEOs letters published in 2008-2010 in annual reports of companies operating in various markets in Russia. The study reveals potential impacts of corporate messages distributed during the crisis of trust on stakeholders trust in business management. The study suggests some recommendations on corporate messages elaboration during the economic downturn.