How can you use Web 2.0
for internal KM?
                                                                           Innova...
Disruptive Technologies

        Social Software

   how can it promote your business?
how can it improve internal collabo...
Knowledge Management –
          The “traditional” approach

Full-Blown “enterprise” systems
Costly
Managed
Usually co...
Traditional KM Problems

• Built as stand-alone repositories, not
  connected to everyday processes
• Bringing the right i...
Web 2.0 Internal Impact:
                The New Age KM



 A Cultural Attitude – user centricity
 A set of technologies...
Internal Blogs

Benefits:
• Capture of knowledge (Organizational memory)
• “Flattening” of the organization
• Top-manageme...
Internal Wikis
 Internal Wikis examples:
 Enterpedia
 User manuals (employees and customers
  contributions)
 Teamwork ...
Web 2.0 Systems Definition


“Systems that harness network
effects to get better the more
people use them”
- Tim O’Reilly
...
Web 2008: Wisdom of Crowds




                                                                                        9
 ...
Web 2.0 for Internal KM:
                       Definitions
Wikis:
  “A quick and simple method of building databases and...
Web 2.0 concepts, tools & examples


                                 Source:
                               Ed Yourdon


...
Web 2.0: User is at the center




                                 12
What is Web 3.0?




Source: Ed Yourdon
                        13
Web 2.0 for Internal KM



 Hard to maintain consistency & quality
 Creates an overflow of information
 Unlike the web,...
Web 2.0 for Internal KM



 Old model has largely failed
 Excellent practices for collaboration
 Wikis has proven very ...
Main Differences

 Traditional KM: Expensive, IT-dependent, complex
   Web 2.0 KM: Cheap, simple to set up, run and use
...
Have organizations entered Enterprise 2.0*?
                (Source: Cutter)

          Planning                     Alrea...
Web 2.0 for Internal KM




                                                                                     18
 All R...
Common problems

 Hard to turn employees into bloggers, taggers, wikiers?
  Those who have the most valuable knowledge ha...
Recommendations
• Web 2.0 as Best Practices for knowledge sharing
  Start with the existing communities
  First step tow...
Information Systems
What about Systems that support Innovation?




                                                      ...
MEGA Application Trends:
             The Applications “Mix”

• 70% - 90% of IT activities are about
  infrastructure / co...
Innovation Tools


http://www.innovationtools.com
• Idea generation & evaluation
• Supporting brainstorming
• Mind mapping...
How do you support Innovation?
 (Source: Cutter IT survey 2008)




                                                      ...
Common problems
 Can you turn employees into bloggers, taggers, wiki-writers?
   The ones who have the most valuable bus...
Recommendations

• Web 2.0 as Best Practices for knowledge sharing
  Start with communities that are ALREADY
    sharing ...
More insights and on this topic:
 www.einatstki.blogspot.com




       All Rights Reserved @Einat Shimoni, STKI www.stki....
Thank You!
Einat Shimoni
VP & Senior Analyst
www.einatstki.blogspot.com

                             28
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Web 2,0 for organizational Knowledge Management 2009

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Web 2,0 for organizational Knowledge Management 2009

  1. 1. How can you use Web 2.0 for internal KM? Innovation? Collective Intelligence? Einat Shimoni VP & Senior Analyst, STKI www.einatstki.blogspot.com 1 All Rights Reserved @Einat Shimoni, STKI www.stki.info
  2. 2. Disruptive Technologies Social Software how can it promote your business? how can it improve internal collaboration? 2 All Rights Reserved @Einat Shimoni, STKI www.stki.info
  3. 3. Knowledge Management – The “traditional” approach Full-Blown “enterprise” systems Costly Managed Usually complex to use and not personalized …“but it’s worth it for the good of the enterprise” “Build them and they will come” All Rights Reserved @Einat Shimoni, STKI www.stki.info 3
  4. 4. Traditional KM Problems • Built as stand-alone repositories, not connected to everyday processes • Bringing the right information to the right user at the right time remains a challenge • Categorization is problematic • “We Built it and they still didn’t come” • From lack of information ---- to Too much Information 4
  5. 5. Web 2.0 Internal Impact: The New Age KM  A Cultural Attitude – user centricity  A set of technologies – AJAX, RSS  Best Practices for Collaboration – Blogs, Wikis, Tagging, Communities The Problems with Web 2.0-oriented KM: hard to maintain consistency & quality, overflow of information All Rights Reserved @Einat Shimoni, STKI www.stki.info 5
  6. 6. Internal Blogs Benefits: • Capture of knowledge (Organizational memory) • “Flattening” of the organization • Top-management get direct feedback from employees • Expert blogs slowly develop into “communities of practice” (CoPs) 6
  7. 7. Internal Wikis Internal Wikis examples:  Enterpedia  User manuals (employees and customers contributions)  Teamwork and communication  Project Coordination and Management (people, project summary, relevant documentation, client) The result: fewer emails, project repository, newcomers don’t “miss” anything Example: Dresdner’s IT department for documentation of a new S/W project. Project-related e-mail volume decreased by 75%, meeting times cut by 50%, wiki contains 2,000 pages and is widely used 7
  8. 8. Web 2.0 Systems Definition “Systems that harness network effects to get better the more people use them” - Tim O’Reilly 8 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  9. 9. Web 2008: Wisdom of Crowds 9 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  10. 10. Web 2.0 for Internal KM: Definitions Wikis: “A quick and simple method of building databases and Internet sites in which the content is written, edited, and reviewed by the surfers”. Blogs: (short for Web log) “A blog is a personal diary in which the blogger writes posts that Internet surfers can read and usually also respond to”. RSS (Really Simple Syndication): “RSS is an easy, effective, and low-cost tool for collecting relevant sources of information and providing users with links to the content of interest”. Source: 10 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  11. 11. Web 2.0 concepts, tools & examples Source: Ed Yourdon 11
  12. 12. Web 2.0: User is at the center 12
  13. 13. What is Web 3.0? Source: Ed Yourdon 13
  14. 14. Web 2.0 for Internal KM  Hard to maintain consistency & quality  Creates an overflow of information  Unlike the web, no economies of scale for the enterprise 14 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  15. 15. Web 2.0 for Internal KM  Old model has largely failed  Excellent practices for collaboration  Wikis has proven very effective for project teams  SNA (Social Network analysis) teach about informal organizational structures Source: Byeday 15 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  16. 16. Main Differences  Traditional KM: Expensive, IT-dependent, complex Web 2.0 KM: Cheap, simple to set up, run and use  Traditional KM: Top-Bottom, Centrally Managed, controlled Web 2.0 KM: Bottom-up, decentralized, not “controlled”  Traditional KM: “The larger the org - the harder it gets” Web 2.0 KM: The larger – the more “searchable” 16 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  17. 17. Have organizations entered Enterprise 2.0*? (Source: Cutter) Planning Already im plem entation launched Not at all 7% 8% 33% Early Experim ents 18% Gathering info 34% A third of worldwide orgs are gathering info, another third have started… * Enterprise 2.0: The implementation of Web 2.0 for enterprise needs. Doesn’t include client-facing initiatives 17 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  18. 18. Web 2.0 for Internal KM 18 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  19. 19. Common problems  Hard to turn employees into bloggers, taggers, wikiers? Those who have the most valuable knowledge have the least spare time  Not for any purpose / any type of organization  Determining the right degree of control is hard The Problem: Lack of information Too much data! 19 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  20. 20. Recommendations • Web 2.0 as Best Practices for knowledge sharing Start with the existing communities First step towards Blogs: track down experts! Wiki: excellent for project-related content Use tracking and monitoring Invest in UI (make needed adjustments for non-technical users) 20 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  21. 21. Information Systems What about Systems that support Innovation? 21 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  22. 22. MEGA Application Trends: The Applications “Mix” • 70% - 90% of IT activities are about infrastructure / commodity type activities • What about innovation? Source: Nicholas Carr 22 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  23. 23. Innovation Tools http://www.innovationtools.com • Idea generation & evaluation • Supporting brainstorming • Mind mapping 23 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  24. 24. How do you support Innovation? (Source: Cutter IT survey 2008) 24 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  25. 25. Common problems  Can you turn employees into bloggers, taggers, wiki-writers? The ones who have the most valuable business knowledge have the least spare time of all  Creating information overflows, not “organized” enough  Not for any purpose  Not for any organization  How “managed” should it be? All Rights Reserved @Einat Shimoni, STKI www.stki.info 25
  26. 26. Recommendations • Web 2.0 as Best Practices for knowledge sharing Start with communities that are ALREADY sharing today First step towards Blogs: track down the experts! Wiki: excellent tool for project-related content Use tracking and monitoring to understand what’s being used and what else is needed Need to invest in UI (adjust it to the non-technical user) 26
  27. 27. More insights and on this topic: www.einatstki.blogspot.com All Rights Reserved @Einat Shimoni, STKI www.stki.info 27
  28. 28. Thank You! Einat Shimoni VP & Senior Analyst www.einatstki.blogspot.com 28

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