Branding: How To Set Yourself Apart Using Social Media


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An introduction on how to use social media tools, such as Twitter and LinkedIn, to promote your personal brand. Practical tips and advice.

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  • Before I start can I ask how many of you blog? How many are on Twitter?
    I’m going to share my story and what I’ve learned and hopefully you’ll be able to use these insights
    And also some tips I’ve learned in the past few years through my jobs doing social media
    I want you to be selfish – this lunch is about you and getting the information you want so please ask questions.
  • I was unexpectedly laid off and used my relationships via social media to network myself into a new one.
  • With all marketing campaigns you should start with an objective, create a strategy and then determine the best tactics. It’s very tempting to jump in and start using social media tools because they are fun and new and free! But it’s important that it makes sense for your brand, aligns with your objectives and resonates with your audience. You need to start out with a clear goal.
  • I moderate a weekly tweetchat about pharma marketing & social media called #socpharm
  • Legal Aide Society
  • A few years ago I was nowhere to be found on SERPs. Results were dominated by UK actress, Irish fiddle player and lawyer. Now I’m in spots 2 and 3 due to social media.
  • Branding: How To Set Yourself Apart Using Social Media

    1. 1. Branding: How To Set Yourself Apart Using Social Media Eileen O’Brien @eileenobrien •
    2. 2. • Looking for a job Tell everyone you know Know what job you want Guest blog Ask to go to conferences Networking events ‒ Social Media Club Phila Volunteer: it makes you feel good! My Story Image courtesy of Robert Scoble on Flickr
    3. 3. • Looking for a job Use social media • Landed the perfect job at Siren Interactive Found out about me via Twitter and LinkedIn Siren Interactive
    4. 4. • Personal business cards Include social media • Email signature • Leverage content across all platforms • Squat on your name and/or brand on social media platforms  The Basics Image courtesy of Jonny Goldstein on Flickr
    5. 5. • Social media is not a strategy, but a tactic • Start with an objective, create a strategy and determine the best tactics What do you want to accomplish? ‒ Job, traffic, exposure • Listening may give you insights which will lead the strategy Fill a need • Social media has been compared to a cocktail party Social Media is a Tactic
    6. 6. Add Value
    7. 7. • Professional photo • Personalized URL • Link to all sites • Embed blog • Consider linking Twitter Status updates • Personal note with invites • Only link to people you know Leverage LinkedIn
    8. 8. Twitter
    9. 9. • Thought leaders and cause enthusiasts • Search on topics of interest Look at who others follow • Take part in Tweetchats   • Check out • Take your time Twitter: Who to Follow
    10. 10. • Quality over quantity • When you follow someone send a tweet • Search on topic & answer question/respond • Use hashtags • Live tweet conferences • Engage, say thank you • Add yourself to Yellow Pages   Twitter: How To Get Followers Image courtesy of Christopher Carfi on Flickr
    11. 11. YouTube • Set up customized channel • A keyword-tagged video is 50 times more likely to appear on the 1st page of a Google search result compared with a traditional web page Image courtesy of Karl Jonsson on Flickr Source: Forrester Research
    12. 12. Blogs • Comment on other blogs  • SEO is essential • Give fans what they want Be active/add content 70% of all actions on social networks are related to viewing pictures or viewing other people's profiles Source: Understanding Users of Social Networks Image courtesy of Sasha Wolff on Flickr
    13. 13. Search Yourself
    14. 14. Be Social in Real Life • Get involved in your local community Podcamp Wordcamp Barcamp Image courtesy of Todd Huffman on Flickr
    15. 15. Become a Trust Agent
    16. 16. • Social media is all about being human, so have personality • Never say anything you wouldn’t say in front of your mother • It’s all about building relationships • Treat others with respect • Be generous • Add value Golden Rules Image courtesy of Jason on Flickr
    17. 17. Use Your Time Wisely • Measure what you are doing • What gets most comments or pings? • What time of day get most RTs? Image courtesy of Jonny Goldstein on Flickr
    18. 18. Questions? Thanks! Connect via Twitter: @eileenobrien