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Building products grounded in team culture

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When talking about products, we talk mostly about features. But from experience, the people building and representing a product are as critical to customer experience as function and design. Beyond managing the priorities of a product backlog, we need to provide a context for our co-workers from which they act from and make decisions. What makes great products is alignment on the intention of your product and focus on doing what serves that intention best. This talk was given @ProductTank Frankfurt and shares insights on how to build products grounded in team culture.

Published in: Leadership & Management
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Building products grounded in team culture

  1. 1. Building products grounded in team culture Eileen Mandir @sternschnapper
  2. 2. In the good old times a product manager was the stakeholders darling
  3. 3. Now a new archetype of product managers evolved: the user’s hero
  4. 4. PLAN BUILD SHIP RUN We prioritize the backlog, so we are in control! Right?
  5. 5. PLAN BUILD SHIP RUN What you had in mind. The final feature.
  6. 6. PLAN BUILD SHIP RUN How often do you define infrastructure requirements?
  7. 7. Ever considered some of these customer touch points? CUSTOMER SERVICE PRESS RELEASES TRADE FAIRS NEWSLETTERS SWEEPSTAKES CAMPAIGNS PLAN BUILD SHIP RUN
  8. 8. We all listen, speak and act within a context.
  9. 9. context = intention* + mood** *title **color theme
  10. 10. Start creating a context for your co-workers from which they act from and make decisions.
  11. 11. How you interact with co-workers sets the tone for how they represent your product.
  12. 12. Empathy when interacting with dev teams Stop obsession over function. Start asking ‘How Might We’- questions.
  13. 13. Flexibility when interacting with legal If you confront a legal guy with a finished design, he will give you hard time.
  14. 14. Kindness when interacting with customer service Start the conversation with: ‘How was your day?’
  15. 15. Don’t sell features, model the attitude you want to see.
  16. 16. What are your stories?

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