Facebook and the Toowoomba Flash Flooding

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Facebook and the Toowoomba Flash Flooding

  1. 1. Facebook & the Toowoomba Flash Flood <ul><li>Dr Kelly McWilliam (Senior Lecturer, Media Studies) </li></ul><ul><li>[email_address] </li></ul>
  2. 3. WeatherZone Forum
  3. 4. Toowoomba
  4. 5. Murphy’s Creek
  5. 6. Withcott
  6. 7. Helidon
  7. 8. Grantham
  8. 9. ‘ Toowoomba Flood’ & Facebook <ul><li>Toowoomba Flood Appeal Page (1,200 people like this) </li></ul><ul><li>  Toowoomba & Darling Downs Flood Page (36 people like this) </li></ul><ul><li>  Toowoomba Flood volunteer helpers (56 people like this) </li></ul><ul><li>  Toowoomba and Darling Flood Missing Persons (9 people like this) </li></ul><ul><li>  Hearts Go Out To The Toowoomba Flood Victims (7 people like this) </li></ul><ul><li>  We need a hand to clean up some of the flood damage in Toowoomba (10 people) </li></ul><ul><li>  R.I.P. Families who lost members in the Toowoomba Flood (group, 43 members) </li></ul><ul><li>  Help queensland on their flood crisis and donate some money!! (group, 2258 members) </li></ul><ul><li>  Help Toowoomba and Lockyer Valley district ANIMALS in FLOOD! (group, 559 members) </li></ul><ul><li>  My teacher told me ‘Toowoomba will never flood’ (group, 3 members) </li></ul>
  9. 11. Facebook - Toowoomba and Darling Downs Flood Photos and Information <ul><li>First 24 hours: Local people searching for missing friends/relatives. </li></ul><ul><li>First 48 hours: Local, interstate and international people searching for missing friends/relatives/information. </li></ul><ul><li>Days 3-5 : The number of people searching for the missing declined and were limited largely to </li></ul><ul><ul><li>those looking for people who were still missing, presumed dead. </li></ul></ul><ul><ul><li>international searchers who were not aware of which areas were hit and which were not (many non-locals thought the whole of Toowoomba had been flooded.) </li></ul></ul><ul><li>People also began seeking information about where to buy bread and milk as well as other staples such as nappies & formula, since the floods had hit Brisbane and no supply trucks were getting through. </li></ul><ul><li>1 week+: People began using the page to seek volunteers to help out at both evacuation centres and private residences. </li></ul><ul><li>2 weeks +: People began organizing charity events to raise money for the flood appeal. </li></ul>
  10. 12. Eight Socio-Temporal Stages of Disaster (Powell, 1954; Dynes, 1970) see Palen et. al Time Activity Stage/s 24 hrs Locals search for info about missing 2-3 48 hrs Locals & non-locals search for info missing 2-3 3-5 days Searches for missing friends/relatives ongoing; Searches for basic supplies (bread, milk) emerged as Brisbane supply trucks cut off. 4-6 1 week+ Organising volunteers 7 2 weeks+ Organising charity events/raising money 7

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