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life is
too short for crappy
idean UX summit
2013
Notes and takeaways

by Udi Waizer
Speakers and Panelists

Risto Lähdesmäki
CEO
Idean Enterprises Inc.

Martin Granström
Head of UX
Barnes & Noble, Nook

Tom...
Principals of great user experience:

• BECOME AWESOME !
• IT HAS TO FEEL GOOD !
• CREATE RELATIONSHIP !
• RESPECT !
+

TALENT
PRACTICE
OUTCOME

THE IBM

(new) UX

PROGRAM EQUATION
Tom Sawyer and GAMIFICATION

The perception
of a task can be
very different
then it’s nature.

GAMIFY = MOTIVATE
First rule of brainstorming:

There are no bad ideas!

The true rule of brainstorming:

MAKE SURE
THE RIGHT PEOPLE
ARE IN ...
Fear of
failing on innovation

Which is Worst…?

Fear of
not innovating
REAL INNOVATION:
Define the goal
and work your way back from the answer.
“
“
“
“

“Users don’t have needs – customers do!”
We know our customers!

”

”

We don’t have time to include this functio...
Is not sparked by your work,
seek for it outside!
GREAT IDEAS
IN SEARCH OF
A MARKET
(not all great innovations make it big…)
USER RESEARCH
Is a complete waste of time!
YOUR CUSTOMERS MAY NEED
YOU TO HELP THEM LEARN
HOW TO INNOVATE WITH

YOUR PRODUCT
http://youtu.be/6Cf7IL_eZ38
Cult
Apple, Harley Davidson etc.

True Loyalty
Love . Trust . Respect

Better Price
We offer better price or make it hard ...
IF YOU’RE NOT LOVED
YOU DIE!
It’s a competitive market out there!
FIELD OF DREAMS
also known as ‘your product’…

Build it RIGHT and they will come!
life is
too short for crappy
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UX pearls of wisdom

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Best quotes + collection of personal thoughts inspired by idean 2013 UX summit.

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UX pearls of wisdom

  1. 1. life is too short for crappy
  2. 2. idean UX summit 2013 Notes and takeaways by Udi Waizer
  3. 3. Speakers and Panelists Risto Lähdesmäki CEO Idean Enterprises Inc. Martin Granström Head of UX Barnes & Noble, Nook Tom Feegel Managing Director Fahrenheit 212 Pierre Henri Clouin Design Strategy Director Design at IBM Guy Bar-Nahum VP, Mobile UX Lab Samsung Electronics Rajat Paharia Chief Product Officer Bunchball John Ledingham Director of UX Design Plantronics Andrew Hsu Director, Concept Prototyping Synaptics Craig McNeil Managing Director Accenture
  4. 4. Principals of great user experience: • BECOME AWESOME ! • IT HAS TO FEEL GOOD ! • CREATE RELATIONSHIP ! • RESPECT !
  5. 5. + TALENT PRACTICE OUTCOME THE IBM (new) UX PROGRAM EQUATION
  6. 6. Tom Sawyer and GAMIFICATION The perception of a task can be very different then it’s nature. GAMIFY = MOTIVATE
  7. 7. First rule of brainstorming: There are no bad ideas! The true rule of brainstorming: MAKE SURE THE RIGHT PEOPLE ARE IN THE ROOM! Not all people are innovators!
  8. 8. Fear of failing on innovation Which is Worst…? Fear of not innovating
  9. 9. REAL INNOVATION: Define the goal and work your way back from the answer.
  10. 10. “ “ “ “ “Users don’t have needs – customers do!” We know our customers! ” ” We don’t have time to include this functionality! Don’t sweat too much on the UI, we’re not Apple! “ ” ” They have to use us anyway, what other options do they have! WHY CORPORATES FAIL ON UX! ”
  11. 11. Is not sparked by your work, seek for it outside!
  12. 12. GREAT IDEAS IN SEARCH OF A MARKET (not all great innovations make it big…)
  13. 13. USER RESEARCH Is a complete waste of time!
  14. 14. YOUR CUSTOMERS MAY NEED YOU TO HELP THEM LEARN HOW TO INNOVATE WITH YOUR PRODUCT http://youtu.be/6Cf7IL_eZ38
  15. 15. Cult Apple, Harley Davidson etc. True Loyalty Love . Trust . Respect Better Price We offer better price or make it hard as hell to switch Too Lazy It’s not that we’re good; the customer is too lazy to switch BRAND LOYALTY PYRAMID Levels of customer loyalty to our brand and products
  16. 16. IF YOU’RE NOT LOVED YOU DIE! It’s a competitive market out there!
  17. 17. FIELD OF DREAMS also known as ‘your product’… Build it RIGHT and they will come!
  18. 18. life is too short for crappy

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