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Web 2.0 e Supporti multimediali di ultima generazione per il turista enogastronomico e per imprese del vino

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Intervento di Maurizio Vellano per "Nuovi media per incontrare nuovi consumatori", seminario del Comizio Agrario di Slow Food al Castello di Casale - luglio 2010

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Web 2.0 e Supporti multimediali di ultima generazione per il turista enogastronomico e per imprese del vino

  1. 1. Supporti multimediali di ultima generazione per il turista enogastronomico e per le imprese del vino MAURIZIO VELLANO – WINE AND MORE SRL
  2. 2. Chi è il turista 2.0?
  3. 3. Oggi, circa metà degli italiani usa internet… 29,140,144 usano internet
  4. 4. Circa 13 Milioni di utenti italiani cercano servizi turistici … e per destinare il proprio tempo libero (VACANZE, RISTORANTI, EVENTI) consulta il web
  5. 5. Il turista 2.0 è… • protagonista della propria esperienza turistica (non passivo, ma attivo) • è un consumatore più critico ed evoluto che si riunisce in comunità per scambiare informazioni • ama raccontare le proprie storie di viaggio sul web (Social Network, blog…) condividendo con gli altri utenti del web la sua esperienza (postando recensioni, commenti, foto e video) • utilizza in ogni momento internet e le nuove tecnologie, dunque anche in vacanza vuole rimanere connesso (wi-fi)
  6. 6. Il turista vive l’esperienza di viaggio… • L’esperienza di viaggio si innova in ogni fase del percorso • Maggiore interattività, maggiore consapevolezza prima dell’acquisto, ma soprattutto utilizzo del mobile internet DESIDERA SCEGLIE PIANIFICA VIVE LA VACANZA LASCIA IL FEEDBACK
  7. 7. Eguides, strumento mk 2.0
  8. 8. Come caricare le guide... NAVIGATORE SATELLITARE Si effettua il download del file relativo al proprio dispositivo compatibile. Al riavvio compare una nuova icona Eguides. Cliccando sull’icona si può consultare la guida. CELLULARI, IPHONE, POCKET PC, SMARTPHONE La consultazione avviene in navigazione. Occorre connettersi ad un indirizzo web ed effettuare il login alla guida prescelta. Per gli iPhone è possibile l’utilizzo mediante applicazioni scaricabili da appStore. I turisti possono finalmente consultare le info relative al territorio che stanno visitando trasformando il proprio cellulare o GPS in una guida turistica, oppure visualizzando il geoportale sul pc . Cosa sono le Eguides?
  9. 9. Eseguibili da scaricare GRATIS dal sito SlowFood www.monferratoslow.com per i vari modelli di navigatori compatibili Tom Tom e Garmin Wine&More ha realizzato un’Eguides che contiene 23 punti di interesse con le CANTINE DEL TERRITORIO
  10. 10. • Scheda che riporta nome Azienda, indirizzo, recapiti telefonici e web • Redazionale descrittivo anche su più pagine • Immagine Per i GPS… Scegliendo VAI A o NAVIGAZIONE il navigatore porterà il turista fino al punto prescelto. E’ possibile realizzare la guida anche in INGLESE Per ciascun punto di interesse è possibile visualizzare …
  11. 11. Geoportale
  12. 12. … non solo il sito… … con le Eguides i turisti possono utilizzare le informazioni anche “ on the road ” consultandole su tutti i loro dispositivi: <ul><li>Navigatori </li></ul><ul><li>Pc </li></ul><ul><li>Pocket pc </li></ul><ul><li>Smartphone </li></ul><ul><li>Cellulari </li></ul><ul><li>iphone </li></ul>Vantaggi
  13. 13. Per gli iPhone…
  14. 14. Flusso di informazioni turistiche digitali GEOPORTALE TURISTA 2.0 turista utilizzatore strutture ricettive prodotti tipici cantine e produttori MK 2.0 MK 2.0
  15. 15. Utilizzare le nuove Tecnologie Informatiche per generare Business
  16. 16. Come funziona
  17. 17. Trasformiamo un cliente in Fan !!! <ul><li>Come trasformare da strumento ludico </li></ul><ul><li>a opportunità di guadagno </li></ul>Fase 1
  18. 18. I fan portano i loro Amici
  19. 19. I loro Amici diventano i nostri nuovi clienti e quindi i nostri……………..futuri fan Il meccanismo si completa e si ripete all’infinito
  20. 20. Se adeguatamente stimolati, i nostri Clienti si fidelizzano … per rivivere le stesse emozioni, profumi, sapori che abbiamo saputo donare Tornano da noi, oppure facilmente acquistano qualcosa che ricorda loro l’esperienza positiva vissuta.
  21. 21. Cosa significa questo simbolo?
  22. 22. QR Code deriva da Quick Response , risposta rapida. E’ un codice a barre bidimensionale, in grado di contenere dati o link Grazie ad un applicativo scaricabile dal web i dati contenuti nel QR code vengono trasferiti sul cellulare, smart phone, Iphone e vari devices e possono essere consultati. I QR Code sono integrati nelle Eguides. … più che un codice è un nuovo modo di comunicare!
  23. 23. MAURIZIO VELLANO – Ceo WINE AND MORE SRL Via Pontestura 124 – 15020 Camino AL t. +39 0142.469815 www.eguides.it [email_address]

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