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Peacock gen.1.1

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PeacockTeam general presentation including GoodRoads and GoodDrive projects. Enjoy!

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Peacock gen.1.1

  1. 1. It’s all about technologyPeacockTeam Ltd. is young team of talentedprofessionals with strong competances ininformation technologies.We produce truly innovative and cutting edgeservices and products in data mining, sensoranalysis and user interface.We are interested in new researches andopened for cooperation.
  2. 2. What is GoodRoadsAutomated monitoring anddiagnostics ofroad surface conditionusing mobile devices
  3. 3. More and more drivers use mobile mapsand GPS while in trip, those maps showtraffic info or roads under repairNone of those services provides road surfacecondition info.Background
  4. 4. Background—  In some countries, for example Russia, 60%of roads don’tconform with norms—  Statistics says, one of ten road accidents, have rise in badroads—  In some cases the road services simply don’t know about newpothole, or make believe they don’t knowDrivers should be informed about road surfacecondition
  5. 5. Idea
  6. 6. Mobile services for drivers
  7. 7. The app
  8. 8. GoodRoads.ru
  9. 9. User motivation
  10. 10. What do road authorities usePhoto or lazer monitoringSpecial high-cost auto laboratories.Expert opinionSpecialists themselves perambulate the roads.Mobile appsBoston Road services were developing software formobile devices to recognize the potholes on theroad Google Russia tried to do that also
  11. 11. GoodRoads in comparison with other methods
  12. 12. Business Model
  13. 13. MonetizationGaining the number of users and increasing project plough-backProviding data to road authorities, in Russia (Ministry ofTransport), or in Finland (destia.fi)(to save money and completely cover road surfacemonitoring )Providing data to navigation systemsUsing as an geo-targeted advertising space
  14. 14. TechnologiesGPSUser positioning on the mapLocating potholes on the mapAccelerometerDefining potholes and defects on the roadMaps (Google, Yandex, Open Street Maps)Visualization of user positionVisualization of road surface conditionWeb interfaceRoad condition review through the webDatabaseStoring road surface condition dataStoring user profile dataDataminingData analysis.
  15. 15. Datamining
  16. 16. Current StateMore than 6000 active usersData from 300 cities all over the worldPothole recognition accuracyconfirmed by our users and someroad authorities
  17. 17. The PeacockTeamQD business incubator residentsEgor IvanovSergey KhavrenkoVlad EfremovVitaly IvanovMike VakulenkoPavel Ershov Elena AlekseenkoIvan UshkevichRuslan KreymerArtem BankinAnd more…
  18. 18. Honors listFirst Prize All-Russia Innovation Project CompetitionMGU LomonosovaParticipation Google Summer of CodeGoogleSecond Prize International competition ITfonSaint-Petersburg GovermentFirst Prize Opera Start Up AwardsOperaParticipation SlushAaltoesGrand prix Start Up TourFederal Agency for Youth AffairsParticipation IConventionOperaFinals WebReadyIngria
  19. 19. Thank you for your attention!
  20. 20. GoodDriveSafety matters
  21. 21. BackgroundStandard insurance programs are based ongeneral data.Insurance companies are looking for more waysto collect relevant driving data for policy riskpricing optimization and new programsdeveloping.Their goals are decreasing risks and attractingnew clients.
  22. 22. Common insurance programs• car price• car modelstats• age• marriagestatus• even
  23. 23. Existing solutionsThere are hardware basedsolutions on the market:• Caesar Satelite• TomTom• others200$ hardware for eachclient
  24. 24. We afford"""""Our"solu9on"gives"possibility"to"monitor"driving"quality"with"the"usage"of"the"smartphone"and"almost"illuminate"investments"in"the"realiza9on"of"this"type"of"insurance"programs"6"Using smartphones instead separatehardware components
  25. 25. GoodDrive isEconomyNo extra equipment costsSimple scalingHandySocialSimple distributionSmartMore infoSimple communication
  26. 26. TechnologiesGPSUser positioning on the mapLocating potholes on the mapAccelerometerDefining potholes and defects on the roadMaps (Google, Yandex, Open Street Maps)Visualization of user positionVisualization of road surface conditionWeb interfaceRoad condition review through the webDatabaseStoring road surface condition dataStoring user profile dataDataminingData analysis
  27. 27. Marketing ResearchEurope1 200 000 PAYD customers80 000 000 in 2020 (forecast)Market volume from 24M$ to 1.6B$ in 2020USA2 000 000 PAYD customers160 000 000 in 2020 (forecast)Market volume from 60M$ to 4.8B$ in 2020RussiaAlmost none PAYD customers600 000 in 2015 (forecast)Market volume 11M$ in 2015
  28. 28. Business modelThe insurance company distribute the app.The clients use the app and get discounts.The insurance company gets reports andcalculates the fees based on collected data,therefore it minimizes the risks and makesthe services cheaper for careful drivers.GoodDrive gets the money from insurancecompany.

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