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1. Top ways to Mobile Ecommerce Optimization in 2014-15
 Mobile commerce accounts for as much as 23 percent of online sales as of the
fourth quarter of 2013, and there is growing evidence that consumers prefer
using tablets or other mobile devices to shop.

2. Top ways to Mobile Ecommerce Optimization in 2014-15
 Readying an ecommerce site for
mobile traffic and mobile-device
based sales includes addressing
five key points:
• Site performance.
• Image optimization.
• Layout optimization via
responsive design.
• Minimizing barriers to purchase
and login.
• Using a mobile device’s
capabilities to provide a better
shopping experience.

3. Top ways to Mobile Ecommerce Optimization in 2014-15
1. Under One Second Load Times for
Some Content
• Google wants your mobile page
to load in less than one second.
• If the page takes longer to load,
the leading search engine in the
world could penalize your mobile
site, making it invisible (or at least
less visible) to mobile search
users.

4. Top ways to Mobile Ecommerce Optimization in 2014-15
2. Right Size Images
• If the mobile web lacked images and graphics, it would not be providing
the sort of rich user experience that shoppers are accustomed to on
other devices and are likely to expect on mobile.

5. Top ways to Mobile Ecommerce Optimization in 2014-15
3. Responsive Design
• While there has been a fair
amount of debate about whether
it is better to use responsive
design for mobile optimization or
to create a separate mobile
version of your site, in 2014
responsive design should emerge
as the clear winner, especially in
the face of Google’s desire for
fast loading mobile site.

6. Top ways to Mobile Ecommerce Optimization in 2014-15
4. Social Login and Alternative Payments
• Social login services from Face book, Twitter, or Google and so-called
alternative payment solutions like PayPal can improve a shopper’s
mobile ecommerce experience.

7. Top ways to Mobile Ecommerce Optimization in 2014-15
5. App-like Features
• In 2014, mobile optimization
should not be limited to having a
website that functions or even
that is easy to use on a mobile
device.
• Rather, mobile optimization
should involve using mobile
devices to create great user
experiences with application-like
features.

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