Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Pop up store-connecte_by_effinity

869 views

Published on

Case Studies des bonnes pratiques en Pop Up Store.

Pour faire un Pop-up Store Connecté efficace, il faut plusieurs ingrédients :
De (bons) produits
Une partie « DIGITALE » (indispensable)
Des animations (recommandées)
« La » bonne idée (quand c’est possible)
Voici quelques idées inspirantes, suivez le guide…

Published in: Retail
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • accessibility Books Library allowing access to top content, including thousands of title from favorite author, plus the ability to read or download a huge selection of books for your pc or smartphone within minutes DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ...................................ALL FOR EBOOKS................................................. Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • If you want to download or read this book, Copy link or url below in the New tab ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Pop up store-connecte_by_effinity

  1. 1. LE POP- UP STORE CONNECTE Case St udi es
  2. 2. POUR FAI RE UN POP- UP STORE CONNECTÉ EFFI CACE, I L FAUT PLUSI EURS I NGRÉDI ENTS : ⇒ DE ( BONS) PRODUI TS ⇒ UNE PARTI E «  DI GI TALE  » ( I NDI SPENSABLE) ⇒ DES ANI MATI ONS ( RECOMMANDÉES) ⇒ «  LA  » BONNE I DÉE ( QUAND C’ EST POSSI BLE) VOI CI QUELQUES I DÉES
  3. 3. DRESS- FEST CONTEMPORAI R Cont empor ai r , un si t e de vent e en l i gne spéci al i sé dans l es Robes, a cr éé l es dr ess- f est : un r endez- vous éphémèr e pour pr ésent er «  physi quement   » des modèl es de r obes et l eur s cr éat eur s . LA BONNE I DEE:
  4. 4. PHYGI TAL COMMERCE : CAS UNDI ZCONTRAINTE Une sur f ace de vent e l i mi t ée ( 50 m2) , L’ IDÉE 4 bornes t act i l es mul t i t ouch donnant accès à ’ i nt égral i t é du cat al ogue Web,   et à ses pr odui t s  st ockés dans l a réserve du magasi n. LE DÉTAIL INNOVANT Les pr odui t s l i vr és aux cl i ent s gr âce à des capsul es aér o- pr opul sées, muni es d’ ét i quet t es RFI D pour êt r e r econnues l or s du passage en cai sse. #i mpr oveeze
  5. 5.   #Mydr essi ng, est un évènement qui pr ésent e une sél ect i on de pi èces de l a der ni èr e col l ect i on pr i nt emps / ét é f emme dans un cont ai ner spéci al ement aménagé en Pop- up St or e pour l ’ occasi on. LA PARTI E «  CONNECTÉE  » Gr âce à un br acel et , l es cl i ent s scannent l eur s ar t i cl es f avor i s et f i nal i sent l eur commande sur l e si t e I nt er net . L’ ANI MATI ON QUI FAI T PLAI SI R Ani mat i on aut our d’ un bar à ongl es et pr i se de LE ROAD SHOW SHOPPI NG CONNECTÉ DE LA REDOUTE
  6. 6. ACER LE CONCEPT 200 m² aménagés comme un Lof t sur 2 ni veaux, mi se en scène d’ une cent ai ne de pr odui t s di f f ér ent s. ANI MATI ONS QUI FONT PLAI SI R At el i er s bl oggeuses : DI Y «  pochet t e PC  » / dessi n sur t abl et t e, Mi x DJ sur PC t act i l e… Compét i t i on Gami ng PES 2015 Sal l e Home Ci néma Par t enar i at avec Dar t y pour l e Cl i ck &
  7. 7. NETSHOES Ou comment pr ésent er 40 000 r éf ér ences sur 50cm de l ar ge… Pop- up St ore sous f orme d' une t abl et t e t act i l e qui donne accès au si t e et à l ’ i nt égral i t des réf érences, i nst al l ée ent r e deux magasi ns. LE CONCEPT I NNOVANT Une i dée mar ket i ng or i gi nal e qui j oue sur l e par adoxe pour at t i r er l ' at t ent i on des passant s.
  8. 8. SELFRI DGES: CO- CREATI ON Sel f r i dges pr opose un l abor at oi r e i n- st or e af i n de cr éer son pr opr e par f um. L’ EXPÉRI ENCE Tr ouver l a f r agr ance qui mat che avec sa pr opr e per sonnal i t é. LE CONCEPT I NNOVANT Fai r e vi vr e l ’ achat d’ un par f um di f f ér emment , comme un moment uni que et mémorabl e, en met t ant l e shopper à
  9. 9. LE CONCEPT I kea en par t enar i at avec Ai r bnb a i nvi t é 3 f ami l l es à passer une nui t dans un magasi n à Sydney. L’ ensei gne a aménagé 3 chambr es sel on l es 3 st yl es l es pl us appr éci és sur l a pl at ef or mes d’ Ai r bnb : moder ne et él égant e, ur bai ne et r ust i que. LA BONNE I DEE Le par t age d’ expér i ence ent r e mar ques per met de f ai r e découvr i r et Test Pr odui t et par t enar i at : I kea et Ai r bnb
  10. 10. Révi si on de l a st r at égi e Ret ai l   Bel l i st a est l e nouveau f or mat de poi nt s de vent e de Noci bé. LE CONCEPT Une of f r e de cosmét i ques pl us sél ect i ve pour t est er t ous l es pr odui t s sur pl ace ou l es empor t er de f açon r api de. La mi se en scène y est pl us soi gnée et l es ser vi ces pl us nombr eux : manucur es- mi nut e, maqui l l age- f l ash, coi f f ur e, soi n du vi sage et du cor ps en cabi ne. . . BELLI STA
  11. 11. Révi si on de l a st r at égi e Ret ai l LE CONCEPT Mr Br i col age j oue l a pr oxi mi t é en ayant ouver t un poi nt de vent e en cent r e- vi l l e. Ce f or mat pl us segment ant pr opose moi ns de r éf ér ence qu’ un magasi n de pér i phér i e. LA BONNE I DEE Tous l es pr odui t s du poi nt de vent e peuvent êt r e r appor t és sous l e br as. L’ ensembl e du cat al ogue est di sponi bl e sur bor ne et en l i vr ai son.
  12. 12. ADI DAS LA BONNE I DEE L’ appl i cat i on donne accès aux der ni er s modèl es par l ’ envoi de push et per met de l es r éser ver avant t out l e monde. Apr ès r éser vat i on, l ’ appl i r envoi e une conf i r mat i on de dat e de di sponi bi l i t é et du poi nt de vent e où t r ouver sa pai r e. Le CLI CK&COLLECT est auj our d’ hui l ar gement pr oposé par l es r et ai l er s

×