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Vos premiers pas
en Social Selling
Frédéric CANEVET
Plus de 15 ans d’expérience en Marketing & e-
marketing
Blogueur sur ConseilsMarketing.com
Et animateur d...
1 600 clients - 50 000 utilisateurs – 25 €/mois
Le CRM pour le plus flexible du marché !
Efficy CRM
Le Social Selling, une technique sous exploitée
• Linkedin, Viadeo Facebook… sont les 1ère
bases de contacts au
monde… mai...
Avant de se lancer : optimisation du profil
• Une photo « Pro »
• Votre société / services dans le titre
• Optimisez votre...
Si vous avez le temps…
• Utilisez Linkedin Pulse https://www.linkedin.com/today/post/author/posts
• Ajoutez des documents ...
Etape 1 : Activer son réseau personnel !
• Sync email box Perso / Pro avec Linkedin / Viadeo
– Faites le 2 fois / an (et a...
Si nécessaire exportez vos contacts MS Outlook
Sync Smartphone avec Linkedin / Viadeo
• https://mobile.linkedin.com/fr-fr
Astuce Sync Facebook smartphone pour + de conta...
Etape 2 : Faites savoir ce que vous faites !
• Sync du Blog avec linkedin :
• https://dlvr.it/
• Zapier  Linkedin https:/...
Etape 3 : 1 à 2 fois par an, donnez de vos nouvelles
• Faire une extraction de vos contacts pour un emailing :
• Apportez ...
L’Export CSV des contacts Linkedin
Important : supprimez manuellement les contacts hors cible
Etape 4 : Identifiez les contacts clés – option 1
• Utilisez le moteur de recherche de linkedin
• Secteur + titre + ville
...
Etape 4 : Identifiez les société puis contacts– option 2
• Recherche de Page Entreprise, puis des contacts
Astuces
• Sauvez vos recherches pour être alerté
• Utilisez les autres media si nécessaire (Twitter / site web / …)
• Rech...
Utilisation de Sales Navigator dans Linkedin
• Essai 1 mois (on arrête quand on le souhaite !)
• Plus de critères de reche...
Un réseau cela s’entretien…
• Ajoutez les suggestions de contacts suggérées depuis
votre tablette / smartphone
• Si possib...
En conclusion
En conclusion
• Le succès et l’échec tiennent à peu de choses…
• Donnez à vos commerciaux les moyens de réussir !
Cadeau ...
Efficy CRM
App Peak Me Up
01 55 43 15 15
Marketing@efficy.com
A partir de 25 € / mois en Cloud
Vous voulez en savoir plus ?
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Formation au social selling - Efficy CRM

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Formation au social selling - Efficy CRM

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Formation au social selling - Efficy CRM

  1. 1. Vos premiers pas en Social Selling
  2. 2. Frédéric CANEVET Plus de 15 ans d’expérience en Marketing & e- marketing Blogueur sur ConseilsMarketing.com Et animateur de sites de niche comme : Jobs-MKG.com, Comparatif-CRM.com, DevenirPlusEfficace.com… Web Marketeur et Product Manager chez Efficy CRM Frédéric CANEVET de ConseilsMarketing.Fr
  3. 3. 1 600 clients - 50 000 utilisateurs – 25 €/mois Le CRM pour le plus flexible du marché ! Efficy CRM
  4. 4. Le Social Selling, une technique sous exploitée • Linkedin, Viadeo Facebook… sont les 1ère bases de contacts au monde… mais : o 99% n’exploitent pas ces données (sauf pour chercher un boulot) o Les « prospects » ne visitent pas linkedin, mais lisent les emails • Pourquoi cela fonctionne ? o La Loi des 6 degrés de séparation https://oracleofbacon.org/ o La théorie des liens faibles les contacts de mes contacts sont mes clients… o Rester en mémoire de ses contacts o Etendre son influence • Ce qui ne marche pas o La promo et le Spam o Ne pas apporter de valeur ajoutée
  5. 5. Avant de se lancer : optimisation du profil • Une photo « Pro » • Votre société / services dans le titre • Optimisez votre descriptions • Pensez USP et client ! • Ajoutez une présentation de vos services • Demandez des recommandations
  6. 6. Si vous avez le temps… • Utilisez Linkedin Pulse https://www.linkedin.com/today/post/author/posts • Ajoutez des documents sur Slideshare.net
  7. 7. Etape 1 : Activer son réseau personnel ! • Sync email box Perso / Pro avec Linkedin / Viadeo – Faites le 2 fois / an (et ajoutez les contacts dans outlook !) • Ajoutez systématiquement vos contacts sur Outlook, hotmail, gmail… • Ajoutez systématiquement vos leads sur Linkedin / viadeo https://www.linkedin.com/fetch/importAndInviteEntry?trk=nav_utilities_header_add_connx_subheader
  8. 8. Si nécessaire exportez vos contacts MS Outlook
  9. 9. Sync Smartphone avec Linkedin / Viadeo • https://mobile.linkedin.com/fr-fr Astuce Sync Facebook smartphone pour + de contacts… Mais ne le faites pas le même jour !
  10. 10. Etape 2 : Faites savoir ce que vous faites ! • Sync du Blog avec linkedin : • https://dlvr.it/ • Zapier  Linkedin https://zapier.com/zapbook/linkedin/
  11. 11. Etape 3 : 1 à 2 fois par an, donnez de vos nouvelles • Faire une extraction de vos contacts pour un emailing : • Apportez de la valeur • Webinaire • Livre blanc • Audit https://www.onlineassessmenttool.com/ • … • Envoyez votre propre email avec • Pourquoi vous écrivez (nous sommes en contact…) • Excusez vous pour cet email ! • Proposez de les supprimer définitivement de votre liste de contacts !
  12. 12. L’Export CSV des contacts Linkedin Important : supprimez manuellement les contacts hors cible
  13. 13. Etape 4 : Identifiez les contacts clés – option 1 • Utilisez le moteur de recherche de linkedin • Secteur + titre + ville • Personnalisez le message d’intro sans faire de la promo • Livre blanc • Témoignage • Self audit • …
  14. 14. Etape 4 : Identifiez les société puis contacts– option 2 • Recherche de Page Entreprise, puis des contacts
  15. 15. Astuces • Sauvez vos recherches pour être alerté • Utilisez les autres media si nécessaire (Twitter / site web / …) • Recherchez des contacts communs pour avoir une recommandation
  16. 16. Utilisation de Sales Navigator dans Linkedin • Essai 1 mois (on arrête quand on le souhaite !) • Plus de critères de recherches / altertes • 15 Inmails / mois • https://www.linkedin.com/sales/onboarding/welcome
  17. 17. Un réseau cela s’entretien… • Ajoutez les suggestions de contacts suggérées depuis votre tablette / smartphone • Si possible avec un message de bienvenue personnalisé • Participez /créez un groupe sur Linkedin & Viadeo • Même si cela prend du temps ! • Gérez vos prospects dans le CRM pour une base unifiée !
  18. 18. En conclusion
  19. 19. En conclusion • Le succès et l’échec tiennent à peu de choses… • Donnez à vos commerciaux les moyens de réussir ! Cadeau : 17 conseils d’experts http://bit.ly/1PYvvAJ
  20. 20. Efficy CRM App Peak Me Up 01 55 43 15 15 Marketing@efficy.com A partir de 25 € / mois en Cloud Vous voulez en savoir plus ?

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