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 A SWOT analysis of Kmart is important.
 It shows what this organization can do and what it
cannot.
 It also indicates ...
 Strong management
 A strong brand name
 An established base of loyal customers
 Better customer service
 It is consi...
 Capital raise to enhance faster expansion of this
store is restricted by its private ownership.
 Its prepared foods are...
 Expansions abroad and emerging markets by
introducing services like healthcare and culinary
schools among others.
 Marg...
 Economic slowdowns.
 Its profit margins which are already down can be
driven down further by price wars.
 Competition ...
At:
http://www.premiumessays.net/
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Swot analysis of kmart

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Swot analysis of kmart

  1. 1. Presented By: http://www.premiumessays.net/
  2. 2.  A SWOT analysis of Kmart is important.  It shows what this organization can do and what it cannot.  It also indicates the potential threats and opportunities that it is facing.  SWOT analysis can be defined as a tool that organizations use to identify Strengths, Weaknesses, Opportunities and Threats.  Kmart is a discount chain department store headquartered in the U.S.  It is a Sears Holdings Corporation’s subsidiary and it operates like a mass merchandising firm. http://www.premiumessays.net/
  3. 3.  Strong management  A strong brand name  An established base of loyal customers  Better customer service  It is considered as one of the best brands among other retailers  Innovative and open to ideas  It offers a wide range of products  It offers better compensation to employees, benefits and work satisfaction  It offers buyers entertaining and unique shopping experience http://www.premiumessays.net/
  4. 4.  Capital raise to enhance faster expansion of this store is restricted by its private ownership.  Its prepared foods are highly priced.  Its grocery stores are very large which implies that customers do not get efficient services.  Its financial position is overleveraged.  Because of poor systems of chain supply, Kmart is unable to compete with some retailers like Wal- Mart.  The brand was affected by the closure of some of its stores. http://www.premiumessays.net/
  5. 5.  Expansions abroad and emerging markets by introducing services like healthcare and culinary schools among others.  Margins and brand to be enhanced by the growth of a private label.  Opportunity to cater for multi-ethnic groups in the United States through the use of ethnic marketing strategies.  Target new segments of customers during Black Fridays which offer lucrative sales.  Increase its market presence by growing its stores in the rural regions which has its low presence.  Acquiring new labels and newer brands to improve sales. http://www.premiumessays.net/
  6. 6.  Economic slowdowns.  Its profit margins which are already down can be driven down further by price wars.  Competition from its three key competitors, Wal- Mart, Macy’s and Target.  External changes by the government such as taxes and policies.  Inability to absorb increases in prices due to the smaller scale versus national competitors.  Declining profits might pressure the already weak position of this store financially.  The wallets of core shoppers can be affected by economic downturn. http://www.premiumessays.net/
  7. 7. At: http://www.premiumessays.net/

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