Epc final

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Epc final

  1. 1. EPC FINAL ASSIGNMENT
  2. 2. Topic: Analyses of businesses on two different settings. Group members: • Parham Farhadpoor • Hassan Rubayet • Edwin Ho • Moy Chin Hoong
  3. 3. THE INTRODUCTION http://www.youtube.com/watch?v=wsV0y47UEp8&feature=youtu.be
  4. 4. • • • • Founded by Narelle McMurtrie October 2011 Contact number: 04-2637299 Main Products ~ Homemade cakes • Open daily ~ Mon-Fri 0900am-1200am ~ Sat & Sun 0900am-0100am CHINA HOUSE
  5. 5. • To portrait the fusion of heritage & modernity • Unique for heartening the art culture around Penang Island Motive(s) for starting the business
  6. 6. OTHER products or services sold in CHINA HOUSE • • • • Bar Vine Store Fine Dining Restaurant w/ special signature dish E.g. Ginger Buds Spaghetti w/ grilled chicken
  7. 7. OTHER products or services sold in CHINA HOUSE (Con’t) • Reading space • Galleries • Art Space - Which named as VIC
  8. 8. • Upgraded the coffee machine • Added WI-FI • Gisela & Marcella Mueller Art & Photography Exhibition The recent development in CHINA HOUSE
  9. 9. Number of competitors in their respective geographical market • • • • • • • • The Twelve Cups Edelweiss Cafe Lighthouse Coffee Kopitan Classic Rainforest Bakery & Pastry TRAFFIC Campbell house Brix & Baume
  10. 10. Top 3 competitors of CHINA HOUSE • The Twelve Cups • Founded in 2012 • 10 minutes walking distance away from CHINA HOUSE • Main Products - Crepe Cakes & Coffee Coffee Affagato
  11. 11. Top 3 competitors of CHINA HOUSE • Lighthouse Coffee • Founded in 2006 • 10- 15 minutes walking distance away from CHINA HOUSE • Main products - Coffee & non-coffee based beverages - Cakes Dilmah Tea
  12. 12. Top 3 competitors of CHINA HOUSE • TRAFFIC • Kitchen, bar & music room • 10 minutes walking distance away from CHINA HOUSE • Main products - Western Food & beverages
  13. 13. Obstacles & challenges • • • • Is hard to start up a unique café Hard to find antique Renovating without changing original look Planning of menu
  14. 14. Strategies used & specialty • 5 lounges in 1 café • Comedy or musical performances during weekends • Used paper instead of table clothes • Maintain the traditions of the building • Bring in the art cultures and traditional into the 21st century
  15. 15. Weakness • Private parking space - Need to park by the road side • The space in the café is limited - Too crowded • Lighting is not good enough Improvements • Provide private parking spaces • Add more tables and chairs (expansion)
  16. 16. • • • • Founded by Mr. Yousef S. Al Rajhi 1997 Contact number: 800 122-8222 (Available 24/7) Main Products ~ Coffee & Teas • Open daily ~ Mon-Sun 0830am-1030pm ~ Friday CLOSED DR. CAFE COFFEE
  17. 17. History of Dr. Café Coffee • • • • Exploring the world & visiting coffee houses Searching for the perfect cup of coffee Inspired during his journey at Yemen Focus of interest to meet and socialize with friends • Passion for coffee • Started first coffee shop (kiosk bar) in a small shopping mall in 1997
  18. 18. Motive(s) for starting the business • Belief & love of the magic beans (coffee) • Preserve the classic value of coffee traditions in a new way
  19. 19. OTHER products or services sold in DR. Café • Fruits juice & cocktails • Franilla • Food • E.g. Cakes, sandwiches, donuts & etc. • Coffee and Tea bags • Merchandise • E.g. Tumbler & Coffee Brewtech
  20. 20. • Focusing primarily on Middle East and Asia Pacific market • More than 650 branches • In 2015 The future development of DR. Café
  21. 21. Number of competitors in their respective geographical market • • • • • Namoo bistro San Francisco Coffee The Red Beanbag O’briens – Irish Sandwich Café Marmalade Café
  22. 22. Top 3 competitors of DR. Café • San Francisco Coffee • • • - Founded in 1997 Right Opposite DR. Café Main products Coffee and Snacks E.g. Cakes & Donuts
  23. 23. Top 3 competitors of DR. Café • The Red Beanbag • • • - Founded in 2011 Right upstairs of DR. Café Main Products Food & beverages & Coffee
  24. 24. Top 3 competitors of DR. Café • O’briens – Irish Sandwich Café • • • - Founded in 1988 Opposite DR. Café Main products Sandwiches & Coffee
  25. 25. Obstacles & challenges • Travel around to look for best coffee beans • Maintain the qualities • Big challenge to compete with big coffee shops E.g. Starbucks and Coffee Beans
  26. 26. Strategies used & specialty • Fast and convenient • Choice of location - Crowded place - Easy to get parking spaces • Cheaper price compared to other franchising coffee shop
  27. 27. Weakness • Limitation of menu - Too little choices • Not maintaining the International Quality - The services Improvements • Expand the menu - Add more choices of food and beverages • Employ skilled waiters - Good attitudes
  28. 28. China House Dr. Café Coffee • Nature of Business - Oligopoly • Both sell coffee & cakes The SIMILARITIES
  29. 29. China House • • • • • Multipurpose Uniqueness Fusion Style 5 lounges in 1 café Only one branch Dr. Café Coffee • • • • • - Single purpose Normal Modern style Only 1 lounge Many branches Franchise The DIFFERENCES
  30. 30. • dr.cafe coffee. (2014). Retrieved from http://www.drcafe.com/DCWebsite/Default.aspx • Interview by Parham Farhadpoor []. China house. • The Yum List. (2013, DECEMBER 6). [Web log message]. Retrieved from http://theyumlist.blogspot.com/2013/12/lighthousecoffee-georgetown-penang.html References lists

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