An In-Progress Use Case: Customizing &
Deploying DITA to Produce Innovative
Educational Products
3 Year Plan Financial Sum...
Kaplan Test Prep Overview

3 Year Plan Financial Summary
Our Mission
Kaplan helps individuals
achieve their educational
and career goals.
We build futures one
success story at a t...
The Kaplan Story
Founded by Stanley Kaplan in 1938
Began as a test prep business in Brooklyn, NY
Helped students gain acce...
Kaplan Fast Facts
One of the largest global, diversified education companies
Operations in more than 30 countries
16 curre...
Kaplan Divisions
Kaplan Test Prep
Graduate programs

Pre-college programs

Preparation for business, medical,
law and graduate admissions e...
Kaplan Test Prep Product Offerings
On Site
Classroom
Tutoring

Publishing
Printed Books

eBooks

Digital
Online

On Demand...
Business Drivers for DITA Adoption

3 Year Plan Financial Summary
Kaplan Test Prep Student Data: Device Adoption
18
16
14
12
10
8
6
4
2
0
% of KTP Students
Own Electronic Reader

Intend to...
Kaplan Mobile for iPad
Kaplan Test Prep Goals: Student Experience

Portable
Customizable
Adaptive
Multi-Format
Kaplan Test Prep Goals: Content

Granular
Modular
Single-Sourced
Kaplan Test Prep Content: Categories
Written and video instruction
Guided work and interactive lessons
Diagnostic and prac...
Kaplan Test Prep Content: Current State

•
•
•
•
•
•
•

4 separate LMS environments
At least 4 distinct source content mod...
Kaplan Test Prep Content: “Family Tree”
Mobile App
Book

eBook
Mobile App
Book

Content

eBook
Flashcards

Mobile App
Onli...
DITA Adoption: Round 1

3 Year Plan Financial Summary
Why DITA for Kaplan Test Prep?

Kaplan Goals
• To support delivery of single-sourced content to multiple
outputs
• To reus...
Why DITA for Kaplan Test Prep?
KPUB DITA Specializations: General
MathML support in all topics

Additional granularity in glossary items

Specialized typ...
KPUB DITA Specializations: Assessment
New interaction type: Sort
Enforce creation of question items as individual
topics
A...
DITA Adoption: Round 2

3 Year Plan Financial Summary
More than one way to single select…
Kaplan Test Prep Content Model Requirements
What are the semantically distinct pieces of
content to be captured?
• Special...
KTP DITA: More Granular, More Flexible
Stimulus

Answer
Option A

Answer
Content
Answer
Feedback

Stem
Question
Topic

Ans...
KTP DITA: More Granular, More Flexible
Stimulus
Question
Map

Stem

Answer
Option A

Answer
Content

Answer
Option Group

...
KTP DITA: More Granular, More Flexible
Stimulus
Stem
Question Map
Answer Option
Group
Stem
Interaction
Map

Question Map
A...
KTP DITA: More Granular, More Flexible
Stimulus
Interaction
Map

Question Set
Map

Interaction
Map

Question
Map
Instructi...
Next Steps

3 Year Plan Financial Summary
KTP DITA: Implications

Formalize modular authoring practices

Configure CCMS to manage more
complex, granular assessment ...
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An In-Progress Use Case: Customizing & Deploying DITA to Produce Innovative Educational Products

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Kaplan Publishing, the trade publishing group within Kaplan Test Prep, has traditionally produced a range of printed study materials to assist students in preparing for a broad spectrum of standardized tests. Like many companies, Kaplan’s customer base is technologically diverse and highly adaptive, exhibiting increasing demand for innovative digital test prep products that provide a more personalized study experience, adhere to a high standard for quality, and accurately reflect evolving educational standards tested by the test makers. To support the goal of providing our students with excellent study materials that fit their changing needs, Kaplan Publishing began to move towards an XML-based content and product development workflow, and decided in 2010 to adopt DITA as an XML standard--a decision based, in part, on the inclusion of the Learning & Training Specialization in DITA 1.2.

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An In-Progress Use Case: Customizing & Deploying DITA to Produce Innovative Educational Products

  1. 1. An In-Progress Use Case: Customizing & Deploying DITA to Produce Innovative Educational Products 3 Year Plan Financial Summary Edwina Lui Information Architect, Kaplan Publishing
  2. 2. Kaplan Test Prep Overview 3 Year Plan Financial Summary
  3. 3. Our Mission Kaplan helps individuals achieve their educational and career goals. We build futures one success story at a time.
  4. 4. The Kaplan Story Founded by Stanley Kaplan in 1938 Began as a test prep business in Brooklyn, NY Helped students gain access to top schools Made admissions process more transparent Growth fueled by student success and word of mouth
  5. 5. Kaplan Fast Facts One of the largest global, diversified education companies Operations in more than 30 countries 16 currencies More than 1 million students each year Over 32,000 employees Over 400 locations around the world Founded in 1938
  6. 6. Kaplan Divisions
  7. 7. Kaplan Test Prep Graduate programs Pre-college programs Preparation for business, medical, law and graduate admissions exams Tutoring and test prep for K-8 state test readiness, college prep solutions, K12 resources for teachers Health programs Bar review Professional licensing preparation programs for doctors and nurses Comprehensive and Multi-State bar review for aspiring lawyers
  8. 8. Kaplan Test Prep Product Offerings On Site Classroom Tutoring Publishing Printed Books eBooks Digital Online On Demand Classroom Anywhere Mobile Tablets Social Media
  9. 9. Business Drivers for DITA Adoption 3 Year Plan Financial Summary
  10. 10. Kaplan Test Prep Student Data: Device Adoption 18 16 14 12 10 8 6 4 2 0 % of KTP Students Own Electronic Reader Intend to Buy Electronic Reader Own iPad Intend to Buy iPad Own Other Tablet Intend to Buy Other Tablet
  11. 11. Kaplan Mobile for iPad
  12. 12. Kaplan Test Prep Goals: Student Experience Portable Customizable Adaptive Multi-Format
  13. 13. Kaplan Test Prep Goals: Content Granular Modular Single-Sourced
  14. 14. Kaplan Test Prep Content: Categories Written and video instruction Guided work and interactive lessons Diagnostic and practice quizzes and tests Full-length exam simulations Quick reference material
  15. 15. Kaplan Test Prep Content: Current State • • • • • • • 4 separate LMS environments At least 4 distinct source content models (LMS-specific) More than 130,000 question items Approximately 120,000 minutes of video Approximately 22,000 glossary items 200,000 pages of content in unstructured formats Unknown % of reused/repurposed content across existing source structured and unstructured formats
  16. 16. Kaplan Test Prep Content: “Family Tree” Mobile App Book eBook Mobile App Book Content eBook Flashcards Mobile App Online Test Book Book Mobile App eBook Content Online Test
  17. 17. DITA Adoption: Round 1 3 Year Plan Financial Summary
  18. 18. Why DITA for Kaplan Test Prep? Kaplan Goals • To support delivery of single-sourced content to multiple outputs • To reuse and recombine chunks of content to produce innovative new products quickly and efficiently DITA’s Purpose • To satisfy requirements for information typing, semantic markup, modularity, reuse, interchange, and production of different deliverable forms from a single source
  19. 19. Why DITA for Kaplan Test Prep?
  20. 20. KPUB DITA Specializations: General MathML support in all topics Additional granularity in glossary items Specialized type of note (callout)
  21. 21. KPUB DITA Specializations: Assessment New interaction type: Sort Enforce creation of question items as individual topics Allow use of multiple paragraphs in question item components Capture question sets with shared stimuli or other components Further identify semantically different test components
  22. 22. DITA Adoption: Round 2 3 Year Plan Financial Summary
  23. 23. More than one way to single select…
  24. 24. Kaplan Test Prep Content Model Requirements What are the semantically distinct pieces of content to be captured? • Specialized types of lists in question stems • Distinguish between measurement and instruction in questions What level of granularity is required for each type of content? • Modular use of question components inside and outside questions • Differing revision lifecycles for different question components To what extent can like content structures be standardized? • Content structures ultimately defined by outside bodies • Business requirement to replicate actual tests
  25. 25. KTP DITA: More Granular, More Flexible Stimulus Answer Option A Answer Content Answer Feedback Stem Question Topic Answer Option Group Answer Option B Question Hints Question Explanation Answer Option C Multiple Choice Interaction in KPUB DITA Answer Content Answer Feedback Answer Content Answer Feedback
  26. 26. KTP DITA: More Granular, More Flexible Stimulus Question Map Stem Answer Option A Answer Content Answer Option Group Answer Option B Answer Content Answer Option C Answer Content Interaction Map Answer Feedback A Option-Level Instruction Instruction Map Answer Feedback B Question Hints Answer Feedback C Question Explanation Multiple Choice Interaction in KTP DITA
  27. 27. KTP DITA: More Granular, More Flexible Stimulus Stem Question Map Answer Option Group Stem Interaction Map Question Map Answer Option Group Instruction Map Option-Level Instruction Instruction Map Option-Level Instruction Question-Level Explanation Multi-Part Interaction in KTP DITA
  28. 28. KTP DITA: More Granular, More Flexible Stimulus Interaction Map Question Set Map Interaction Map Question Map Instruction Map Question Map Instruction Map Interaction Map Question Set Map Question Set Explanation Interaction Map Nested Question Sets in KTP DITA Question Map Instruction Map Question Map Instruction Map
  29. 29. Next Steps 3 Year Plan Financial Summary
  30. 30. KTP DITA: Implications Formalize modular authoring practices Configure CCMS to manage more complex, granular assessment model Develop authoring UI to mask model complexity and granularity from average user

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