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Consumerization of IT, Edwin Marchan, 10.05.2009

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Consumerization of IT, Edwin Marchan, 10.05.2009

  1. 1. The Consumerization of IT<br />Edwin Marchan<br />Windows Product Manager <br />Microsoft Latin America<br />
  2. 2. Consumerization in Context<br />The Environment & Evolution of the Desktop<br />The Digital Lifestyle<br />
  3. 3. *Consumerization <br />Trend for technology companies and earlier adopters to bring innovation into the consumer market prior to the business markets.<br />Examples: Messaging, Social Networking, Devices, etc…<br />Resulting in a switch of technology power from the work place to the home. <br />As a consequence: employees are now finding that their home based IT is more capable than that provided in their workplace. <br />*David Moschella, Douglas Neal, Piet Opperman, and John Taylor “The ‘Consumerization’ of Information Technology” Leading Edge Forum June 2004 <br />
  4. 4. Once upon a time on a far away desktop …<br />
  5. 5. The world we live in…<br />Surface<br />Social <br />Networking<br />Messaging<br />Work<br />Devices<br />Photos<br />Games<br />TV & Movies<br />Videos<br />Servers<br />Internet<br />Mobiles<br />PCs<br />Netbooks<br />
  6. 6. The Business Opportunity<br />Advanced PC Consumers spend up to US$400 on devices<br />
  7. 7. I'm a PC and Windows 7 works the way I want!<br />Insert Video<br />Insert Video<br />
  8. 8. Windows 7 for Consumers<br />Everyday Tasks Made Easier<br />“make the things I do all the time, every day, easier and faster…”<br />New things possible<br />“make it simpler to connect to my stuff and my other PCs…”<br />Works the Way you Want<br />“make my PC work the way I want it to – fast, stable, responsive…”<br />
  9. 9. Thank you!Q&A<br />

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