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Sample 3 writing - charfauros, e. Copyright 2013 Edward F. T. Charfauros. Reference,


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This is one of many of my University of Phoenix writing essay papers for achieving my Bachelor Science of Business Administraion (concentraion in Management) degree~

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Copyright 2013 Edward F. T. Charfauros. Reference,

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Sample 3 writing - charfauros, e. Copyright 2013 Edward F. T. Charfauros. Reference,

  1. 1. Running Head: ENVIRONMENTAL FACTORS 1 Environmental Factors Edward Charfauros Marketing MKT/421 April 24, 2012 Shane Akagi
  2. 2. ENVIRONMENTAL FACTORS 2 Environmental Factors Environmental factors may hinder organization’s success when organizations attempt marketing products and services. Global, governmental, and technological factors can build and destroy successful organizations within the United States as failures upon foreign markets. Marketing managers require care when strategically determining when global markets benefit an organization. Thorough research and development assist organizations in determining whether to enter financially into the international marketplace or not. Target successfully triumphs within the retail market within the United States through a marketing campaign of innovation. Political System Affects and International Relation Influences Target’s marketing campaign increases its capital, acquires components, obtains materials, manufacturers products, and distributes its goods where consumers inquire it. Upon exporting to foreign nations, organizations deal with trade restrictions during negotiations. Foreign national governments charge tariffs and tax specific import products design for raising revenue to protect domestic businesses. Furthermore, American businesses deal with exchange controls limiting foreign exchange amounts and the exchange rate versus foreign currencies. Organizations may deal with nontariff trade barriers (biases) against the United States business bids, regulations, and restrictive product standards. These regulations protect consumers, international, local, and business organizations from buyers, logistic affiliates, and merchants alike. Target continues proving its corporate responsibility through its continual charitable donations and environmental friendly practices. According to the corporate responsibility report upon Target’s corporate website (2012), “in addition to our U.S. retail operations, we have offices in over 40 countries throughout the
  3. 3. ENVIRONMENTAL FACTORS 3 world to support our global sourcing initiatives” (investors section, p. 1, para. 1). For example, Target continues thriving in India by expanding operations with a third store with intentions on expanding operations in Canada in 2013. According to Target’s India website (2012), “in India, we have awarded grants to several nongovernmental organizations (NGOs), including Christel House India, SOS Children's Village of India, Makkala Jagriti, the Karnataka branch of the National Association for the Blind, SMILE Foundation, and Child Survival (serving communities section, para. 1). Target currently employs 355,000-plus team members around the world. Demographic Importance Managers must be sensitive to audiences when addressing any demographic. Societies continue influencing marketing decisions within households. Marketing managers take responsibility and appropriate actions when marketing products because marketing influences consumers. Target’s initiatives remain sensitive toward communities, schools, and homes reflecting a strong indication of bettering cities. Physical Infrastructure After the first Target store opening in Roseville, Minnesota, provides customers with commodities, groceries, and apparel. Target engages its customer’s shopping experience by reinventing its stores (layout, merchandise assortment, and presentation) through renovation. With attractive stores offering merchandise to meet current trends at affordable prices Target meets or exceeds consumer discount shopping expectations. Assisting Target’s brand promise is reliable cost-effective technology: Microsoft’s windows server 2008 datacenter and hyper-v virtualization technology. Target’s store server
  4. 4. ENVIRONMENTAL FACTORS 4 infrastructure supports 15,000 virtual machines throughout its corporate infrastructure operating mission essential software applications. Foreign Corrupt Practices Act of 1977 Influences According to the United States Department of Justice website under fraud section (2012), “the Foreign Corrupt Practices Act of 1977, as amended, 15 U.S.C. §§ 78dd-1, et seq. ("FCPA"), was enacted for the purpose of making it unlawful for certain classes of persons and entities to make payments to foreign government officials to assist in obtaining or retaining business” (foreign corrupt practices act section, para. 1). The FCPA requires issuers to register with the Securities and Exchange Commission (SEC) to responsibly maintain an internal accounting control system. Furthermore, the FCPA prohibits briberies from foreign officials and American corporations. Official third parties handle organizations attempting to proceed around the FCPA law. When organizations proceed globally, challenges such as bribery arise during expansion as it remains a corporate issue. Other nations adopt similar laws and regulations like the FCPA. Laws are in place for security against unethical and unfair business practices. Target upholds its socio-economic responsibility while conducting its business within every community in a respectable manner. Local, National, and International Legislation Influence Comprehending both ethical and social aspects while identifying with target audiences and markets can be complex. Consumerism is an organization movement consisting of government agencies and citizens improving buyer’s rights and power. Environmentalism is an organization movement concerning government agencies and citizens improving and protecting people’s living environment. These groups protect the rights of the public through product education, consumer services, and environmental care operations.
  5. 5. ENVIRONMENTAL FACTORS 5 Influence of Global Economic Interdependence and Effect of Trade Practices and Agreements Executives and managers upon every level do not require dealing with legal uncertainties, language barriers, varying politics, government regulations, and unstable currencies. However, Target considers its strategic positions within the marketplace as strong on a national (rank second behind Walmart in discount retailing) and international (fourth most-visited website worldwide with 25,000,000 unique visitors) basis. Marketers continue learning about global populations by researching the continual changing mixture of age groups, ethnicities, geographical shifts, and nontraditional family education. Global competitors contend against Target’s home markets through product offerings and lower prices. Moreover, local organizations slow resources requiring one organization to operate because of Target’s size. When organizations go international, evaluating nation’s economic conditions, country environments, international political standpoint, and government regulations with the United States is vital prior to expanding operations. Target requires weighing various risks prior to venturing abroad. Influences of Cultural Differences Products and services become successful in nations by marketers comprehending targeting audiences and markets. Sellers require fully comprehending buyer behaviors, cultures, cultural differences, and norms. Comprehending cultural nuances remains Target’s advantage during product positioning and international marketing mix development. Marketing throughout nations and its cultures requires understanding cultural differences. Lacking knowledge about any society Target enters results in failing to thrive within the nation. Additional factors for
  6. 6. ENVIRONMENTAL FACTORS 6 consideration are availability, business cycles, cost of goods, and taxes versus a nation’s disposable income. Social Responsibility Importance and Ethics Versus Legal Obligations. Marketing in society shapes decisions within majority of households. Marketers are responsible during marketing campaigns when marketing products. Target assesses its global ability politically and societally when handling its business affairs. Target must remain sensitive and flexible to its ethical and social business aspects when continuing business with customers because Target influences households. Considering an ethical obligation remains constant. Target prides itself through employee diversity and its community outreach programs worldwide encouraging opportunities through its corporate responsibilities. With practices in place, Target ideally places itself within cities (rural and urban areas). So long as the nation, cities, and internal infrastructure remains adequate for products through logistics. Target continues its positive effects upon neighborhoods. Target inquires additional information regarding exporting and importing when concerning trade agreements. Ethics continues increasing within organizations upon dealing with ethical marketing issues. Marketers must comprehend audiences, product markets, and societies keeping in line with society’s values and subcultures. Additionally health care and employment laws continue affecting Target and its employees. Legal and political environments consist of challenging groups, governmental agencies, and laws influencing and limiting individuals and various organizations. These laws ensure businesses protect consumer’s interests upon unacceptable business behavior. Effects of Technology
  7. 7. ENVIRONMENTAL FACTORS 7 Technology implications have downfalls and successes. Target’s operations and its retail locations thrive in its technological efforts. Target provides products online beyond its physical locations even though Target requires nations to conduct business at a functional level to meet Target’s needs. Target manages 300,000 plus endpoints throughout its retail network by deploying the Microsoft System Center data center. With the Microsoft Virtualization solution, Target saves millions of dollars in maintenance, hardware, and electrical costs. Conclusion Conducting business globally requires extensive research, as an analysis within the organization must be done. Many factors exist (internally and externally) requiring consideration through a strengths, weaknesses/limitations, opportunities, and threats analysis. Through a strengths, weaknesses/limitations, opportunities, and threats analysis Target determines if its strong enough to expand, and through a political, economic, social, and technological analysis determines if specific nation’s external environmental factors affect Target’s success within that chosen nation. Comprehending customer’s buying behaviors remain essential within marketing. Adherence to environmental laws enhances Target’s business. When focusing on target customers, Target can focus on its brand to strengthen its market share to satisfy shareholders. Evaluating its external factors after comprehension prior to decision-making remains important before commencing global operations. Through extensive research, development, and comprehension of various consumer behaviors, Target’s success will continue.
  8. 8. ENVIRONMENTAL FACTORS 8 References Target. (2012). Corporate responsibility report . Retrieved from Target. (2012). About target. Retrieved from contentId=PRD03-004529 United States Department of Justice. (2012). The foreign corrupt practices act. Retrieved from