1. Executive Summary
Presentation
PRESENTATION BY CELINE ISRAEL, CONRAD PEREIRA, EDWARD
CHARFAUROS, TAWNYA TANUDRA

2. Agenda

3. • In 1994, Jeff Bezos founded Amazon
• In 1995, Amazon.com, Inc. (Amazon) launches within Seattle, Washington.
• In 1997, Amazon went public becoming the first Internet retailer.
• In 1998, Amazon began selling music online and videos after acquiring
companies within Germany and United Kingdom.
• Within 1999, Amazon expands by selling electronics, hardware, tools, and
toys. In 2001, Amazon reported its first net profit during the fourth quarter.
• Currently employs 14,000 people worldwide.
• Amazon is on the National Association of Securities Dealers Automated
Quotations (NASDAQ) stock exchange ticker symbol as: AMZN.
• In 2010, the stock’s price range between U.S. $151.40 and $185.65
ending 2010, while earnings per share were $2.58.
– In terms of dividends, Amazon is yet to declare or pay any cash dividend since
its inception (Amazon.com, Inc., Annual Report, 2010).
• In 2011, Amazon have 3,383 common shareholders.
– Amazon's sales brought in revenue of $9.91 billion with an annual increase of
51%.

4. Period Ending Dec 31, 2011 Dec 31, 2010
• Assets
• Total Current Assets 17,490,000 13,474,000
• Total Assets 25,278,000 18,797,000
• Total Current Liabilities 14,896,000 10,372,000
• Total Liabilities 17,521,000 11,933,000
• Total Stockholder Equity 7,757,000 6,864,000
• Net Tangible Assets 5,802,000 5,515,000

5. Period Ending Dec 31, 2011 Dec 31, 2010
• Net Income 631,000 1,152,00
• Total Cash Flow from
Operating Activities 3,903,000 3,495,000
• Total Cash Flows from
• Investing Activities (1,930,000) (3,360,000)
• Total Cash Flows from
• Financing Activities (482,000) 181,000
• Effect of Exchange
• Rate Changes 1,000 17,000
• Changes in Cash and
• Cash Equivalents 1,492,000 333,000

6. • Amount of accounts payable
• 2009 = $3293 million, 2010 = $3495 million
• Total current liabilities
• 2009 = $7364 million, 2010 = $10,372 million
• Largest current liabilities
• Accounts payable – 2009 = $7364, 2010 =$10372
• Accrued expenses – 2009 = $1759 million, 2010 =
$2321 million
• Total liabilities – 2009 = $7556 million, 2010 =
$11,933 million

7. • Total Revenues
– 2008: $19,166 million
– 2009: $24,509 million
– 2010: $34,204 million
• Total Net Income
– 2008: $645 million
– 2009: $902 million
– 2010: $1,152 million
• Changes in Net Income
– 2008-2009: $257 million
– 2009-2010: $250 million

8. Did you know?
• Barnes and Nobles has 40 million customers
• Barnes and Nobles has a 27% share of the e~Book market and
sells three times as many eBooks as compared to physical book
stores online.
• Leads the specialty retail category for customer satisfaction for the
4th year
• 3rd year in a row earning the top rating of 100% in the Corporate
Equality Index
• In July 2009, they launched the world's largest e~Bookstore as part
of its overall digital stragety (now known as our NOOK Bookstore)
• In October 2009, they introduced the first Android-based e~book
reader

9. Amazon
(For the year ended 12/2011)
• Revenues
$48,077 million
• Expenses
$47,446 million
• Net Income
$631 million
• Return on Assets
2.86%
• Debt to Equity Ratio
2.25 : 1
• Stock Price
$191.59
Barnes & Noble
(For the year ended 04/2011)
• Revenues
$6,998.5 million
• Expenses
$6,924.6 million
• Net Loss
$73.9 million
• Return on Assets
4.26%
• Debt to Equity Ratio
3.38 : 1
• Stock Price
$13.26

10. • Offers a variety of items from books, electronics, computers, music,
movies, apparel, toys, computers, etc…
• Amazon. has six global websites: Amazon.com, Amacon.co.uk,
amazon.de, amazon.fr, amazon.co.jp and amazon.ca
• Has been available to the public on the stock market since May of 1997
• Amazon.com works with companies such as Nordstrom’s, Gap, Eddie
Bauer, Urban Outfitters, Osh Kosh, Footlocker
• Amazon.com’s Advantages
– Innovative
– Customer Focused
– Virtually Efficient
• Three Activities – Virtual Shopping tour of both websites, Title Your Book
on Your Biography and Kindle vs. Nook Demo

11. Reference Link:
http://www.youtube.com/watch?v=_hg7bYEZ6e8&feature=endscreen&NR=1

12. Reference Link: http://www.youtube.com/watch?v=PBCzIDbRJvs

13. Reference Link: http://www.youtube.com/watch?v=PyOkJZ1FAd8

14. • Amazon.com., Inc. (2012). Annual Report. Retrieved
from http://phx.corporate-
ir.net/phoenix.zhtml?c=97664&p=irol-reportsannual
• Barnes & Noble, Inc. (2011). Annual Report. Retrieved
from
http://www.barnesandnobleinc.com/for_investors/annua
l_reports/2011_bn_annual_report.pdf
• Weygandt, J. J. (2008). Financial accounting (6th ed.).
Hoboken, NJ: John Wiley & Sons.
• YouTube.com. (2012). Retrieved from
http://www.youtube.com/watch?v=_hg7bYEZ6e8&featu
re=endscreen&NR=1,
http://www.youtube.com/watch?v=PBCzIDbRJvs, and
http://www.youtube.com/watch?v=PyOkJZ1FAd8