Introduction to Salesforce.com

1. Webinar Title
Webinar Subtitle(1 liner)
Presenter – Instructor Name
Introduction to Salesforce.comIntroduction to Salesforce.com

2. Know your instructor
Devanand
Ex-Practice Lead, Infosys
Devanand is a Senior IT professional with more than 18 years of experience in various
Global customers in Retail, Insurance, Banking and Telecom domain in US and Europe..
He his Heading the SFDC practice for an IT MNC since 2011 handling more than 500
member team and 55+ customer spread across all key industry verticals.
Has two SFDC certifications DEV401 and ADM201. He has also mentored and groomed
more than 1000 people in his career and brings a lot of passion in grooming and mentoring
young talent and make them ready for the demanding IT environment part of his job.
http://www.edureka.co/sfdc-admin-foundation

3. What will you learn today?
 What is Cloud Computing and SFDC ?
 Introduction SF1 and Force.com
 What are the different learning tracks available?
 What is the duration of each learning track ?
 What external certifications are available?
 What are the job prospects?
 Live Demos
http://www.edureka.co/sfdc-admin-foundation

4. Take the RIGHT turn towards SFDC (Salesforce1)
Stuck in legacy technologies like Java, .NET and even worse Mainframes and Testing jobs?
Are you a Fresher or passed out few years ago and can't settle in a job yet ?
SFDC
Take the right turn towards SFDC !
http://www.edureka.co/sfdc-admin-foundation

5. What is Cloud Computing and SFDC

6. Cloud – Ownership Lies With The Service Provider!
Traditional
On-Premises (On-Prem)
Infrastructure as a
service(IaaS)
Platform as a
service(PaaS)
Software as a
service(SaaS)
Pizza as a Service
Made at home Dined OutPizza deliveredTake & Bake
You Manage Vendor Manage

7. Cloud – Ownership Lies With The Service Provider!
Traditional
On-Premises (On-Prem)
Infrastructure as a
service(IaaS)
Platform as a
service(PaaS)
Software as a
service(SaaS)
You Manage Vendor Manage

8. What is SFDC (Salesforce.com) – Salesforce1
 SalesforceDotCom is a number one cloud computing platform with more than 40%
market share in Cloud CRM space and >15% in overall CRM space
 SFDC is a 5B USD company as of 2014 and expected to become a 20 B USD company in
the next 5-7 years
 Major customers of Siebel and other CRM packages are migrating to SFDC
 SalesForce1 (latest version) provides mobility support and IoT (Internet of things) and
the entire SMAC (Social, Mobile, Analaytics, Cloud) spectrum
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9. Introduction to SF1 and Force.com

10. Introduction To SF1 And Force.com Platform
A new customer platform for future
Your Customers
salesforce

11. Declarative & Programmatic Options in Force.com
→Declarative (Point and Click)
» Data modelling
» Business logic
» Process Automation (Lightning Process builder)
» User Interface
» Reports and Dashboards
» Mobile access (SF1)
→Programmatic
» Apex and Visualforce
» SOQL (Salesforce Object Query Language) and SOSL (Salesforce Object Search Language)
» SOAP AND REST APIs
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12. Multi-tenant and Meta-data Driven Architecture
Meta-data driven architecture stored in a common and tenant-specific layers
You can customize your flat, have your favorite floor tiles, wall color or make changes to your floor plan but have to
stick to few common constructs of the apartment
Makes it easy to handle 3 major
releases every year without major
outages!
All your unit test code is executed
during every major release by
SFDC during a release!! You need
not run a separate IT project for
your version upgrades!!
Shared Infra

13. MVC (Model - View - Controller) pattern
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Model
Data objects
Database
SFDC objects and
related elements
View
User Interface
Browser page
Mobile page
Page Layout
VF Page
Controller
Business logic
Standard and
Custom controller in
SFDC
Java Servlet, Java
Bean etc.

14. Salesforce Key Building Blocks
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Building Block /
Component
MVC
Layer
Related to Description
App View Tabs
App contains a set of related tabs, objects which are visible to the end user
which helps the end user achieve some business functionality
Tab View
Objects and Records
in Model Layer
Tabs display a list of records stored in a particular object
Tab are always related to only one object
PageLayout View Record and Fields
Helps to display and edit one record that is present in the object
Or help create a new record
Can be compared with Forms in Visual Basic or Oracle Forms
Object Model
Page Layout or
VisualForce (VF) page
Records
Table or Entity in RDBMS parlance
Acts as a storage space for records
Can also be compared with a sheet within an MS excel file or google
spreadsheet
This table lists key building blocks and where they are present in the MVC (Model-View-Controller) design
pattern or architecture

15. Salesforce Key Building Blocks
http://www.edureka.co/sfdc-admin-foundation
This table lists key building blocks and where they are present in the MVC (MODEL-VIEW-CONTROLLER)
design pattern or architecture
Building Block /
Component
MVC
Layer
Related to Description
Fields and
Relationships
Model
Records and Objects
A set of fields form a object
A set of fields with value from a record
Also knows as columns
Can be of specific data type like text, email,
number, date etc
Columns in an excel sheet
Records Model Fields and Objects
Records are set of fields with values and represent
an
instance of the object
Rows in an excel sheet
Visualforce page View Records and Fields Can list one or more reocrds on the GUI
Apex Trigger and
Class
Controller Objects, Fields, VF page
Act as the layer that coordinates or controls data flow
between the GUI and database
Standard and
Custom Controller
Controller Objects, Fields, VF page
Act as the layer that coordinates or controls data flow
between the GUI and database

16. Different career path available

17. SFDC Certifications roadmap
*source SFDC website-
http://certification.salesforce.com/
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18. Career Path for Functional Consultant
Admin Track
SFDC
Administrator
Foundation ADM 201
SFDC
Advacned
Administrator
ADM 211
SalesCloud Consultant
ServiceCloud Consultant
SalesCloud /
ServiceCloud
Certification
MBA grads
Freshers interested in getting started as
Admin and move to Functional or Developer
later
Functional consultants with experience in
Siebel, Peoplesoft , SAP CRM or any other
domain
Laterals who have been in functional testing
and looking for a career change
http://www.edureka.co/sfdc-admin-foundation
ADM 201
Who should go for this course?

19. Career Path for Developers - Freshers
Admin Track
SFDC
Administrator
Foundation
ADM 201
SFDC
Adminstrator +
Developer
Combo Course
ADM 201
or
Certified
App
Builder
SFDC Platform
Developer - I
SFDC
Platform
Developer
- I
Freshers out of college with B.Tech or BE or
MCA equivalent
Professional with more than 6 months
experience in Java or C# or web tech like
HTML, Javascript,CSS
Professionals with experience in technologies
like Mainframes, AS400 or Testing background
can also opt for this
Admin + Developer Track
Developer Track
Developer Track
SFDC
Platform
Developer
- II
SFDC Platform
Developer - II
Who should go for this course?

20. Career Path for Developers Experienced
Developer Track
SFDC
Adminstrator +
Developer
Combo Course
ADM
201 or
Certified
App
Builder
SFDC Platform
Developer - I
SFDC
Platform
Develop
er - I
SFDC
Platform
Developer - II
SFDC
Platform
Developer
- II
Freshers out of college with B.Tech or BE or
MCA equivalent
Professionals with more than 1.5 yrs or more
experience in Java or C# or web tech like HTML,
Javascript,CSS
Professionals with experience in technologies
like Mainframes, AS400 or Testing background
can also opt for this
http://www.edureka.co/sfdc-admin-foundation
Who should go for this course?

21. Job Prospects

22. Job prospects in SFDC
One of the TOP 10 skills in market
1-2 yrs. IT SFDC
certification
SFDC
6 to 9
lakhs
3 to 5 yrs. IT 2-3 SFDC
certification
10 to 15
lakhs
3-5 yrs. IT SFDC
certification
100-140K
USD
5 to 10 yrs. IT 2-3 SFDC
certification
130- 200K
USD
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23. Job Trend
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24. SFDC Combo Course – 201 & 401
Salesforce Foundation combo course will enable the participants to understand the basic concepts related to SFDC.
Participants will get a 360 degree view of SFDC features in Administration, Developer and Functional tracks with
40 hours theory
Every student will get a dedicated development environment on the Cloud for free life-time
provided by SFDC.
This is very competitive and worth the investment for your career jump
100% 84% 40% 20% 20%
http://www.edureka.co/sfdc-admin-foundation

25. SFDC Administration Foundation Course
Salesforce Administrator course will enable the participants to understand the basic concepts related to
Administration. This will help the students prepare for ADM201 certification.
30 hours theory
Every student will get a dedicated development environment on the Cloud for free life-time
provided by SFDC.
This is very competitive and worth the investment for your career jump
SFDC External certification costs 200 USD, retake 100 USD. To be registered and paid online by the candidate directly to SFDC.

26. Demo

27. Course Introduction
Edureka's SFDC Administration Foundation course:
• Get a comprehensive view of the Salesforce platform by understanding the core topics related to
administrator and developer foundation level topics
• Online Live Courses: 40 hours
• Assignments: 25 hours
• Project: 25 hours
• Lifetime Access + 24 X 7 Support
Go to www.edureka.co/salesforce-foundation-combo
Batch starts from 28th November (Weekend Batch)
Time: 8:00AM to 11:00AM IST
http://www.edureka.co/sfdc-admin-foundation

28. Course Introduction
Edureka's SFDC Administration Foundation course:
• Hands on Training to master Salesforce administration and prepare for ADM201 certification
• Online Live Courses: 30 hours
• Assignments: 25 hours
• Project: 20 hours
• Lifetime Access + 24 X 7 Support
Go to www.edureka.co/sfdc-admin-foundation
Batch starts from 21st November (Weekend Batch)
Time: 8:00AM to 11:00AM IST
http://www.edureka.co/sfdc-admin-foundation

29. Thank You
Questions/Queries/Feedback
Recording and presentation will be made available to you within 24 hours