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Radical Product Thinking:
How to Innovate Smarter and Build
World-Changing Products
@RadhikaDutt
Our mantras until now have been:
● Move fast and break things
● Fail fast, learn fast
● Iterate quickly
As we became more Lean and Agile we
began to rely heavily on iteration.
“We don’t have the right designer on the team, so that’ll just
mean a few more iterations… but eventually we’ll get there.”
Where our current model breaks down:
1. Often leads to product diseases
2. Inflicts collateral damage on society
Some common “diseases”
Time for a checkup ?
Pivotitis
Rapid, frequent changes
in product direction
Confused customers,
confused product team
“My company is in constant pursuit of the next shiny object.”
Obsessive Sales Disorder (OSD)
Trading off the long
game for quick gains
Fragmented product,
distracted engineers
“This big prospect won’t buy unless we add this one new
feature. Don’t worry, we’ll only turn it on for them.”
Narcissus Complex
Looking inwards and
focusing on our own needs
Disconnected from
customer needs
“To be successful, we need patients to come back often to
our hospital”
Hypermetricemia
Obsession with metrics
and analytics
Incremental product
improvement, stuck in
local maxima
“MEASURE EVERYTHING! TEST EVERYTHING!”
These diseases make good products go
bad when we’re missing a clear
product vision and strategy.
Product diseases also have a side-effect:
collateral damage to society.
Digital Pollution:
Collateral damage from our products
My personal example of digital pollution
Boys’ reaction to the game
How girls reacted to it.
“But don’t worry, the next
version will be for girls and
it’ll have Disney princesses
that invite you to tea if you
get the answer right.”
-Arya, 10 years old
Prodigy Game’s website says they now
have over 50 million users.
Our approach to building products is
not sustainable because of product
diseases and digital pollution.
Lean Agile
and
Why can’t we just
our way out of trouble?
...Speed
..are important feedback-driven execution
methodologies that gives us...
Lean Agile
and
Speedcan look like this...
Direction matters.
What is RADICAL PRODUCT THINKING ?
It’s a methodology for building
vision-driven products to create the
change you want to see in the world.
...using a shared language
of product vision, strategy and execution
Vision
What’s the end-state
you want to create?
Strategy
How will you
create that?
Execution &
measurement
How will you measure
and adapt?
Prioritization
In what order will
you deliver it?
Culture
What culture do
you need in place?
You can systematically engineer your change:
...and communicate your rationale across
your team and within your organization
VISION
Define your
First we must unlearn
all we know about a
“good vision”.
Here’s why...
“Contributing to
human progress
by empowering
people to express
themselves.”
Your Vision should articulate...
● Who: Whose world are you changing?
● What: What does their world look like today?
● Why: Why does their world need changing?
● When: When will you know that you’ve arrived?
● How: How are you going to change it for them?
… the Who, What, Why, When and How
Use the Radical Vision Worksheet to iterate
on your vision until you’re happy with it
Today, when
identified group
want to
desirable outcome
,
they have to
current activity/solution(s)
. This is unacceptable, because
shortcomings of current solution
. We envision a world where
shortcomings are resolved
.
We’re bringing this world about through
broad technology/approach
.
(Who) (What)
(What)
(Why) (When)
(How)
It’s time to stretch our thinking on
product.
A country as a radical product
In 1950’s Singapore,
the majority had
no running water
or sanitation.
A radical vision
1. Intended change: “To create a
better life for Singaporeans”
2. The vehicle: “Produce a
first-world oasis in a
third-world region, a platform
to explore the region. ”
Defining your vision is only the first
step in engineering change.
Capabilities
C
Design
“What does our
solution look
like?”
D
R
Real Pain Points Logistics
“How do we
deliver it?”
L
“What do
businesses need
in the oasis?”
“How do we
enable those
capabilities?”
Product Strategy
(RDCL is just a mnemonic)
Capabilities
C
Design
“What does our
solution look
like?”
D
R
Real Pain Points Logistics
“How do we
deliver it?”
L
“What do
businesses need
in the oasis?”
“How do we
enable those
capabilities?”
1. Easy to
communicate
2. Easy to do
business
3. Looks and feels
like home
English as official
language
Talent, business
friendly policies
Clean and green
city
Language
education
Education, tackle
corruption
Get public buy-in,
water purification
Loans to fund the
efforts, investing in
infrastructure, rules
and the ability to
enforce rules
Prioritization means factoring in
the pesky problem of survival
GOOD VISION FIT
POOR VISION FIT
WORSENS
SURVIVAL
IMPROVES
SURVIVAL
INVESTING
IN THE VISION
IDEAL
DANGER!
BUILDING
VISION DEBT
Prioritization: Balancing Vision vs. Survival Risk
GOOD VISION FIT
POOR VISION FIT
WORSENS
SURVIVAL
IMPROVES
SURVIVAL
INVESTING
IN THE VISION
IDEAL
DANGER!
BUILDING
VISION DEBT
Prioritization: Balancing Vision vs. Survival Risk
Declaring
independence
Building alliances
Creating an army
Investing in
education
Taking loans to fund
development
Creating access
to water
INVESTING
IN THE VISION
DANGER!
IDEAL
VISION DEBT
Singapore was designed as a
radical product.
A radical product is your
improvable mechanism for
engineering the change you envision.
How do we plug this in
to what we’re doing today?
Speed + Direction = Velocity
Before launching into Lean and Agile execution, use
Radical Product Thinking to define the direction of your speed
+ =
Lean and Agile help you execute,
learn and iterate under uncertainty
Radical Product Thinking + Lean and Agile
Vision Strategy Execution
Radical Product helps you define and communicate
what you’re building and why
Vision
What’s the end-state
you want to create?
Strategy
How will you
create that?
Execution &
measurement
How will you measure
and adapt?
Prioritization
In what order will
you deliver it?
Culture
What culture do
you need in place?
You can systematically engineer your change:
...and communicate your rationale across
your team and within your organization
You can build successful
products that create
the change you want to
bring to the world.
Want to learn more?
● The Radical Product Thinking
book is on Amazon now
● Join the mailing list on
www.radicalproduct.com
● Join my launch team
● Reach me on LinkedIn
Questions?
www.radicalproduct.com
@RadhikaDutt

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Radhika Dutt: How to innovate smarter and build world-changing products

  • 1. Radical Product Thinking: How to Innovate Smarter and Build World-Changing Products @RadhikaDutt
  • 2. Our mantras until now have been: ● Move fast and break things ● Fail fast, learn fast ● Iterate quickly
  • 3. As we became more Lean and Agile we began to rely heavily on iteration. “We don’t have the right designer on the team, so that’ll just mean a few more iterations… but eventually we’ll get there.”
  • 4. Where our current model breaks down: 1. Often leads to product diseases 2. Inflicts collateral damage on society
  • 6. Time for a checkup ?
  • 7. Pivotitis Rapid, frequent changes in product direction Confused customers, confused product team “My company is in constant pursuit of the next shiny object.”
  • 8. Obsessive Sales Disorder (OSD) Trading off the long game for quick gains Fragmented product, distracted engineers “This big prospect won’t buy unless we add this one new feature. Don’t worry, we’ll only turn it on for them.”
  • 9. Narcissus Complex Looking inwards and focusing on our own needs Disconnected from customer needs “To be successful, we need patients to come back often to our hospital”
  • 10. Hypermetricemia Obsession with metrics and analytics Incremental product improvement, stuck in local maxima “MEASURE EVERYTHING! TEST EVERYTHING!”
  • 11. These diseases make good products go bad when we’re missing a clear product vision and strategy.
  • 12. Product diseases also have a side-effect: collateral damage to society.
  • 14. My personal example of digital pollution
  • 15. Boys’ reaction to the game How girls reacted to it.
  • 16. “But don’t worry, the next version will be for girls and it’ll have Disney princesses that invite you to tea if you get the answer right.” -Arya, 10 years old
  • 17. Prodigy Game’s website says they now have over 50 million users.
  • 18. Our approach to building products is not sustainable because of product diseases and digital pollution.
  • 19. Lean Agile and Why can’t we just our way out of trouble?
  • 20. ...Speed ..are important feedback-driven execution methodologies that gives us... Lean Agile and
  • 21. Speedcan look like this... Direction matters.
  • 22. What is RADICAL PRODUCT THINKING ?
  • 23. It’s a methodology for building vision-driven products to create the change you want to see in the world. ...using a shared language of product vision, strategy and execution
  • 24. Vision What’s the end-state you want to create? Strategy How will you create that? Execution & measurement How will you measure and adapt? Prioritization In what order will you deliver it? Culture What culture do you need in place? You can systematically engineer your change: ...and communicate your rationale across your team and within your organization
  • 26. First we must unlearn all we know about a “good vision”. Here’s why...
  • 27. “Contributing to human progress by empowering people to express themselves.”
  • 28. Your Vision should articulate... ● Who: Whose world are you changing? ● What: What does their world look like today? ● Why: Why does their world need changing? ● When: When will you know that you’ve arrived? ● How: How are you going to change it for them? … the Who, What, Why, When and How
  • 29. Use the Radical Vision Worksheet to iterate on your vision until you’re happy with it Today, when identified group want to desirable outcome , they have to current activity/solution(s) . This is unacceptable, because shortcomings of current solution . We envision a world where shortcomings are resolved . We’re bringing this world about through broad technology/approach . (Who) (What) (What) (Why) (When) (How)
  • 30. It’s time to stretch our thinking on product.
  • 31. A country as a radical product
  • 32. In 1950’s Singapore, the majority had no running water or sanitation.
  • 33. A radical vision 1. Intended change: “To create a better life for Singaporeans” 2. The vehicle: “Produce a first-world oasis in a third-world region, a platform to explore the region. ”
  • 34. Defining your vision is only the first step in engineering change.
  • 35. Capabilities C Design “What does our solution look like?” D R Real Pain Points Logistics “How do we deliver it?” L “What do businesses need in the oasis?” “How do we enable those capabilities?” Product Strategy (RDCL is just a mnemonic)
  • 36. Capabilities C Design “What does our solution look like?” D R Real Pain Points Logistics “How do we deliver it?” L “What do businesses need in the oasis?” “How do we enable those capabilities?” 1. Easy to communicate 2. Easy to do business 3. Looks and feels like home English as official language Talent, business friendly policies Clean and green city Language education Education, tackle corruption Get public buy-in, water purification Loans to fund the efforts, investing in infrastructure, rules and the ability to enforce rules
  • 37. Prioritization means factoring in the pesky problem of survival
  • 38. GOOD VISION FIT POOR VISION FIT WORSENS SURVIVAL IMPROVES SURVIVAL INVESTING IN THE VISION IDEAL DANGER! BUILDING VISION DEBT Prioritization: Balancing Vision vs. Survival Risk
  • 39. GOOD VISION FIT POOR VISION FIT WORSENS SURVIVAL IMPROVES SURVIVAL INVESTING IN THE VISION IDEAL DANGER! BUILDING VISION DEBT Prioritization: Balancing Vision vs. Survival Risk Declaring independence Building alliances Creating an army Investing in education Taking loans to fund development Creating access to water INVESTING IN THE VISION DANGER! IDEAL VISION DEBT
  • 40. Singapore was designed as a radical product.
  • 41. A radical product is your improvable mechanism for engineering the change you envision.
  • 42. How do we plug this in to what we’re doing today?
  • 43. Speed + Direction = Velocity Before launching into Lean and Agile execution, use Radical Product Thinking to define the direction of your speed + =
  • 44. Lean and Agile help you execute, learn and iterate under uncertainty Radical Product Thinking + Lean and Agile Vision Strategy Execution Radical Product helps you define and communicate what you’re building and why
  • 45. Vision What’s the end-state you want to create? Strategy How will you create that? Execution & measurement How will you measure and adapt? Prioritization In what order will you deliver it? Culture What culture do you need in place? You can systematically engineer your change: ...and communicate your rationale across your team and within your organization
  • 46. You can build successful products that create the change you want to bring to the world.
  • 47. Want to learn more? ● The Radical Product Thinking book is on Amazon now ● Join the mailing list on www.radicalproduct.com ● Join my launch team ● Reach me on LinkedIn