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Justin Malloy: Understanding and Curating Data in PM

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Justin Malloy: Understanding and Curating Data in PM

  1. 1. Understanding and Curating Data in PM Justin Malloy Yellowfin BI
  2. 2. Justin Malloy SOLUTIONS ENGINEER, YELLOWFIN BI EMBEDDED ANALYTICS
  3. 3. Agenda • Introduction • Why Data is Important • How to use Historical Data to help Dictate Future Success • How to Curate the Data Story
  4. 4. Introduction • Introduced to Product Management in College • Studied Business Finance • Worked as a Data Analyst • E-commerce • BI Solutions Engineer • Started as a technical consultant • Work heavily with Product Managers
  5. 5. Why Data is Important • Drives every decision we make • Internally • Externally • Data: facts and statistics collected together for reference and analysis.
  6. 6. Data Gathering and Management EXCEL/GOOGLE SHEETS REPORTING DATABASE PRODUCT MANAGEMENT TOOLS
  7. 7. Leveraging the Data Gathering Requirements OKRs and KPIs Usage Tracking
  8. 8. How to use Historical Data • Trend Analysis • User Adoption • Visualizations
  9. 9. Product Managers • Trend Changes • Product Lifecycle • OKRs and KPIs can change • Usage tracking can show changing trends
  10. 10. Project Managers • Historical Data • Completed Projects • Increase efficiencies • Project predictions
  11. 11. Third Party Tools • Ask questions of the data • Explore historical data • BI Tools: Yellowfin BI, Power BI, Tableau • PM Tools: Monday, Jira, Productboard, ProductPlan
  12. 12. How to Curate the Data Story
  13. 13. Presentation • Used when presenting to an audience • Less is more: Charts show data and contextualize with your commentary
  14. 14. Disseminating • Word • Stories • Email • Blog • Consumed at the leisure of the reader
  15. 15. Tracking or Reviewing • Dashboards • Reports
  16. 16. Conclusion • Data is important and valuable to Product Managers • Clean, usable data • OKRs and KPIs • Usage Tracking • Historical Data for Future Success • Trend Analysis • Data Story • Presentation layer based on use case

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