Successfully reported this slideshow.
Your SlideShare is downloading. ×

Cassidy Fein: How to Get to No: Ruthless Prioritization for Product Managers

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Loading in …3
×

Check these out next

1 of 29 Ad

Cassidy Fein: How to Get to No: Ruthless Prioritization for Product Managers

Global Online PMDay

Website - https://opmday.org
Youtube - https://www.youtube.com/channel/UCeHtPZ_ZLZ-nHFMUCXY81RQ/featured
FB - https://www.facebook.com/edunomicaone

Global Online PMDay

Website - https://opmday.org
Youtube - https://www.youtube.com/channel/UCeHtPZ_ZLZ-nHFMUCXY81RQ/featured
FB - https://www.facebook.com/edunomicaone

Advertisement
Advertisement

More Related Content

Similar to Cassidy Fein: How to Get to No: Ruthless Prioritization for Product Managers (20)

More from Edunomica (20)

Advertisement

Cassidy Fein: How to Get to No: Ruthless Prioritization for Product Managers

  1. 1. HowtoGettoNo Ruthlessprioritizationforproductmanagers
  2. 2. 🛠I'vebeenworkingasaPMfor>10yearsinB2BSaaS. ✨IhelpPMsgrowtheirpracticeandcoachcompaniesthroughchange management. Youcanfindmeatlinkedin.com/in/cassidyfeinorcassidyfein.com 👋I'mCassidyFein        DirectorofProduct,Vimeo Instructor,MindtheProduct   Cassidy Fein HowtoGettoNo,©CassidyFein2021,cassidyfein.com
  3. 3. Stayuserfocused What'sgoodforyourusersis goodforthebusiness Settherightpriorities Determinewhat'simportant, andmostimportantly,what isn't Evangelizeyour roadmap Radicalinclusivityand removingyourselffromthe equation Protectyourteam Avoidderailmentswhile funnelingusefulfeedback Whatwe'lllearntoday HowtoGettoNo,©CassidyFein2021,cassidyfein.com
  4. 4. Stayuserfocused What'sgoodforyourusersis goodforthebusiness Settherightpriorities Determinewhat'simportant, andmostimportantly,what isn't Evangelizeyour roadmap Radicalinclusivityand removingyourselffromthe equation Protectyourteam Avoidderailmentswhile funnelingusefulfeedback Whatwe'lllearntoday HowtoGettoNo,©CassidyFein2021,cassidyfein.com
  5. 5. Doyouunderstandwhoyourusersare? Current Prospective Competition WillthishelpmedowhatI needtogetdoneeasier, better,faster? WhyshouldIswitchto yourproduct? ChangeishardandIdon't likeit! Whatisdefensiblevs. whatispotentiallyatrisk now,5months,5years? HowtoGettoNo,©CassidyFein2021,cassidyfein.com
  6. 6. Areyouactuallytalkingtoyourusers? • Yes,you!NotCI,notBI,support,notsales...you! • Personasalonedon'tcount! • CSAT/NPSalonedoesn'teither! HowtoGettoNo,©CassidyFein2021,cassidyfein.com
  7. 7. Areyouactuallytalkingtoyourusers? • Howoften? • Whichroles/cohorts? • Withyourdev&designpartners? • Atwhatstagesofthelifecycle? • Areyoulisteningmorethanyoutalk? • Howareyousharingyourlearnings? HowtoGettoNo,©CassidyFein2021,cassidyfein.com
  8. 8. Stayuserfocused What'sgoodforyourusersis goodforthebusiness Settherightpriorities Determinewhat'simportant, andmostimportantly,what isn't Evangelizeyour roadmap Radicalinclusivityand removingyourselffromthe equation Protectyourteam Avoidderailmentswhile funnelingusefulfeedback Whatwe'lllearntoday ☑ HowtoGettoNo,©CassidyFein2021,cassidyfein.com
  9. 9. Setprioritiesaccordingly • Wherearetheprimarysourcesofyourdata? • Howconfidentareyouinitsquality? • Howmatureisyourproduct? • Howmatureisyourmarket? career.pm HowtoGettoNo,©CassidyFein2021,cassidyfein.com
  10. 10. Striveforabalance ❌ HighEffort, LowValue 🛠 HighEffort, HighValue ❌ LowEffort, LowValue 🙌 LowEffort, HighValue HowtoGettoNo,©CassidyFein2021,cassidyfein.com
  11. 11. "...productmanagersareontheleadingedgewhere newproductsandservicesareconceived,developed anddeployed. Sowehaveaspecialresponsibilitytoconsiderthe implicationsofourwork." Founder, SiliconValleyProductGroup Marty Cagan HowtoGettoNo,©CassidyFein2021,cassidyfein.com
  12. 12. Wecan,butshouldwe? "Isitsomethingthat,ifalltheemailsanddocuments anddiscussionsaroundtheproductwerepublished online,you'dbeembarrassed?... Willtheproductbesomethingthatyouwillbeproudof aspartofyourpersonalbrand?" FormerChiefEthicsOfficer, Airbnb Rob Chesnut HowtoGettoNo,©CassidyFein2021,cassidyfein.com
  13. 13. Stayuserfocused What'sgoodforyourusersis goodforthebusiness Settherightpriorities Determinewhat'simportant, andmostimportantly,what isn't Evangelizeyour roadmap Radicalinclusivityand removingyourselffromthe equation Protectyourteam Avoidderailmentswhile funnelingusefulfeedback Whatwe'lllearntoday ☑ ☑ HowtoGettoNo,©CassidyFein2021,cassidyfein.com
  14. 14. Whatexactlyisthe"SwoopandPoop?" "Likeaseagullontheattack,theexecutivehas swoopedintotheprojectandpoopedalloverthe team'sdesign. Flyingawayasfastastheycame,theyleftcarnage andrubbleintheirwake." Founder, UserInterfaceEngineering Jared Spool HowtoGettoNo,©CassidyFein2021,cassidyfein.com
  15. 15. Whydoesthishappen? 1. Nosharedunderstanding a. Doeseveryoneknowwhyyou'rebuilding,notjustwhat? 2. Excludingstakeholdersatearlystages a. Areyourdecisionsbeingmadeinavacuum? 3. Lackofsupportingevidencefordecisionmaking a. Areyouprovidingdataandartifactsforeachstep? HowtoGettoNo,©CassidyFein2021,cassidyfein.com
  16. 16. "Everyweek.Actually,itwasusuallydaily.Iwoulddrop abombonsomeoneinthecompany... Goodorbad,noneofmyideaswerebasedonanykind foframeworkorfilter.Iwasshootingfromthehip. ThinkingthatIwashelpingusfocusandexecute. Iwasdeadwrong." Co-Founder, KISSmetrics Hiten Shah HowtoGettoNo,©CassidyFein2021,cassidyfein.com
  17. 17. "Thesprintgivesteamsashortcuttolearningwithoutbuildingand launching." GV(GoogleVentures),gv.com/sprint/ ToolstoMitigate: DesignSprints HowtoGettoNo,©CassidyFein2021,cassidyfein.com
  18. 18. Usersdon'twanttobegoodatyourproduct. Theywanttobegoodatwhattheyneedtodo. ToolstoMitigate: JobsToBeDone (JTBD) @SamuelHulick HowtoGettoNo,©CassidyFein2021,cassidyfein.com
  19. 19. "Thejobs-to-be-donepointofviewcausesyouto crawlintotheskinofyourcustomerandgowithheras shegoesaboutherday,alwaysaskingthequestionas shedoessomething: Whydidshedoitthatway?" Professor, HarvardBusinessSchool Clayton Christensen HowtoGettoNo,©CassidyFein2021,cassidyfein.com
  20. 20. ...butwhatifyou'verunoutofoptions? HowtoGettoNo,©CassidyFein2021,cassidyfein.com
  21. 21. Stayuserfocused What'sgoodforyourusersis goodforthebusiness Settherightpriorities Determinewhat'simportant, andmostimportantly,what isn't Evangelizeyour roadmap Radicalinclusivityand removingyourselffromthe equation Protectyourteam Avoidderailmentswhile funnelingusefulfeedback Whatwe'lllearntoday ☑ ☑ ☑ HowtoGettoNo,©CassidyFein2021,cassidyfein.com
  22. 22. You'rethefirstlineofdefense. The buck stops with you! HowtoGettoNo,©CassidyFein2021,cassidyfein.com
  23. 23. "Youhavetorepeatthevision. Youhavetorepeatthemission. Youhavetorepeatthe strategies,objectives,yourpriorities..." ExecutiveChairman, LinkedIn Jeff Weiner HowtoGettoNo,©CassidyFein2021,cassidyfein.com
  24. 24. Whatareyouworkingon,andwhy? • Roadmapreviews • Usercohorts • 1:1s • Retrospectives • All-hands • Demoday • OKRstostarteverymeeting Everyoneoftheseisanopportunitytoalign! HowtoGettoNo,©CassidyFein2021,cassidyfein.com
  25. 25. "Takeadeepbreath. It'snotSh*t. It'stheenergyandchaosandspiritofPeopleDoing whattheyHonestlyBelieveistheBestThingThey CouldBeDoing..." Author, TheMakingofaManager Julie Zhou HowtoGettoNo,©CassidyFein2021,cassidyfein.com
  26. 26. Stayuserfocused What'sgoodforyourusersis goodforthebusiness Settherightpriorities Determinewhat'simportant, andmostimportantly,what isn't Evangelizeyour roadmap Radicalinclusivityand removingyourselffromthe equation Protectyourteam Avoidderailmentswhile funnelingusefulfeedback Torecap,welearnedhowto: ☑ ☑ ☑ ☑ HowtoGettoNo,©CassidyFein2021,cassidyfein.com
  27. 27. 💬I'dloveyourfeedback!cassidyfein.com/gettono 🖼Youcanfindacopyofthisdecktheretoo Thanks!        DirectorofProduct,Vimeo Instructor,MindtheProduct   Cassidy Fein HowtoGettoNo,©CassidyFein2021,cassidyfein.com
  28. 28. Sources&Resources PreventingtheExecutiveSwoopandPoop JaredM.Spool https://medium.com/@jmspool/preventing-the-executive-swoop- and-poop-with-design-sprints-c01545490f76 20ProductPrioritizationTechniques:AMap FoldingBurritos/Carer.pm https://foldingburritos.com/product-prioritization-techniques/ Funnelsvs.Umbrellas  MartyCagan https://svpg.com/funnels-vs-umbrellas/ TheUseoftheTerm‘Sh*tUmbrella’ JulieZhuo https://medium.com/the-year-of-the-looking-glass/the-use-of- the-term-shit-umbrella-70e8e6653157 MyBillionDollarMistake  HitenShah https://producthabits.com/my-billion-dollar-mistake/ TheDesignSprint GoogleVentures(GV) https://www.gv.com/sprint/ NeverMixUpFeatureswithBenefitsEverAgain SamuelHulick https://ux.useronboard.com/never-mix-up-features-with-benefits- ever-again-612115076cc HowtoGettoNo,©CassidyFein2021,cassidyfein.com
  29. 29. Sources&Resources KnowYourCustomers’“JobstoBeDone”  ClaytonM.Christensen,TaddyHall,KarenDillon,andDavidS. Duncan https://hbr.org/2016/09/know-your-customers-jobs-to-be-done 5Jobs-to-be-DoneExamplestoHelpYouInnovatewith Confidence  GuerricdeTernay https://guerric.co.uk/jobs-to-be-done-examples/ WhatisJobstobeDone(JTBD)?  AlanKlement https://jtbd.info/2-what-is-jobs-to-be-done-jtbd-796b82081cca Coaching-Ethics MartyCagan https://svpg.com/coaching-ethics/ TheManagementFrameworkthatPropelledLinkedIntoa$20Billion Company FirstRoundReview  https://firstround.com/review/the-management-framework-that- propelled-LinkedIn-to-a-20-billion-company/ HowtoGettoNo,©CassidyFein2021,cassidyfein.com

×