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Digital Experience
Technology
an indispensable ally for HR evolution
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
Benoit Hardy-Vallée, PhD
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
Managing Director, Digital HR & HR
Platforms at Accenture
Speaker & host of Abrupt Future Podcast
Benoit Hardy-Vallée, PhD
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
9.4 B$
(1st half 2022)
≥ 2021
The pace of global venture capital investment in the work
technology sector remains strong
(WorkTech, 2021)
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
New expectations...
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
28% of purchases in 3 minutes
https://www.aboutamazon.com/news/company-news/2020-letter-to-shareholders
75 % by recommendations
70%
of consumers now consider personalization to be a
fundamental expectation
74%
of Internet users prefer to use chatbots when looking for
answers to simple questions
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
The consumer candidate
86 %
Look for ratings
72 %
disgruntled
candidates share
their experience
Candidates who have a positive experience
are 2x as likely to:
(1) recommend the hiring company
(2) become a client of the hiring company
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
prefer omnichannel brand experiences
say social media influences them the
most
will not use an application or website
that loads too slowly.
88%
54%
60%
The Gen Z effect
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
Engaging today's candidate
Digital
Experience
Persona-
lisation
0.05 sec.
Mobile 62%
Speed
70%
Texting
5 min.
1 sem.
90 sec.
Follow-up
40%
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
Why better tech is needed
“The algorithms created to help with this process,
known as applicant-tracking systems, filtered tons of
prospects down to a select group. (...)
A large percentage of U.S. companies surveyed by
Harvard—49%—choose to eliminate candidates for
roles that traditionally require less than a bachelor’s
degree because of an employment gap of six months
or longer.” (WSJ)
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
Engagement technologies
Intelligent Career Site
Search Engine Optimization (SEO)
Skill Matching
Simplified application
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
Strategy
Planning
Employer
Brand
Attraction
Selection
Hiring
Onboarding
Competency analysis,
job market
Workforce planning
Communities
Social Media
Candidate relationship
management
Distribution
Pyschometrics
Resume analysis
Interview scheduling
Document Mannagement
New joiner learning
Networking
Mentoring
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
© 2022 Benoît Hardy-Vallée, PhD
Example – Land’O Lakes
“Feed the Nation” Campaign
16,000 visits in 11 days
75% of positions filled
3x search on the site
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
Employees expectation
Flexible
Work
10% job posting
25% traffic
(Vox)
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
Good job
> 50% of Canadians have thought
about changing jobs
Development
63% of workers who
changed jobs cited
career advancement as
the main reason
(Pew Research Center)
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
Internal mobility
Employee intent to stay is 33% higher in
organizations where internal mobility is
encouraged.
of active job seekers prefer to find
opportunities within the organization
also open to an internal or external
position
10%
7%
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
67% of employers have an
internal mobility policy
Only 45% have an internal
tool
Issues: tool and culture
Knowledge
Acceptability
Managerial openness
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
Internal roles
Talent Marketplace
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
Career paths
Projects
Tasks
Mentors
Coaching
Networking
DE&I
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
Example – Kuehne+Nagel
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
• 22% conversion rate for all
internal applicants
• 20% reduction in time to
hire for internal applications
Career Explorer Project
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
Content management
Personalization
Digital
Asynchronous
Nano-certification
Learning Experience
Platforms
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
Example –
Engineering firm
• Reduce training completion time from
8 months to 4 months
• Consolidation of content under one
roof and seamless access - anytime,
anywhere, on any device
• Real-time reporting through robust
analytics, helping the client increase
platform adoption to over 95%.
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
35 %
of digital
projects did not
meet
expectations
Adoption challenges
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
35
applications per
week
4h
per week to switch
from one
application to
another
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
The new change management: digital
and intelligent
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
Improve the experience
Accelerate adoption
Provide complete visibility
Identify adoption needs
Digital Adoption Platform
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
Example – Healthcare organisation
• Transition & onboard at scale
• WalkMe rapidly onboarded and upskilled a workforce on
a new platform to ensure business continuity and continue
to meet customer demand.
• Onboarded 80,000 healthcare professionals in 1 week
on to their platform to provide virtual consultations to help
combat COVID-19.
• Typically, this demographic does not enjoy learning
systems but WalkMe was used to simplify the process and
enabled the speed and scale of this response.
A B R U P T F U T U R E . C O M
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
HR professionals spend
approximately 86% of their time on
administrative tasks within HR.
86 %
60 %
send 3 or more emails/make 3 or more
phone calls to schedule an interview
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
Recruiting - from waiting to sourcing
1991: 4% of employees recruited
2020: 18% (sometimes 25%)
It takes 43 selected
candidates versus 109
candidates to make a
single recruitment.
2.5x
faster
1 sur 5
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
AI-based HR Technologies
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
Candidate
discovery
Bias
Reduction
Talent
Marketing
Automa-
tization
Personnaliz
ation
Analytics
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
Example – Southwest airlines
1.1M
Chatbot
interactions
28%
Clicked on job
opening
57%
Candidates
who viewed a
job and applied
18K to 92K
Hours saved
A significant reason Southwest rolled out a recruiting chatbot was for lead capture,
Steinmann said. People often look for specific jobs that aren't, at that moment,
available. "We wanted to make sure that we had a way to follow up with those
candidates," she said.
A B R U P T F U T U R E . C O M
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
Ethics and AI
https://www.whitehouse.gov/ostp/ai-bill-of-rights/
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
Where to start?
01 02 03 04 05
Decide whether to buy,
optimize, expand or
build
Implement the
minimum viable
product
Build a business case Identify the skills you
have and need
Deploy across the
enterprise
& innovate by iteration
• Engage business units
• Study the impact of quality and
time to hire
• Engage IT
• Engage vendors
• Study the impact on the
architecture
• Rethinking the role of recruiters
and HR partners
• Leading the conversation on
organizational evolution
• Internalize, outsource or borrow
internally
• Use an IT budget for pilots
• Demonstrate success
• Communicate impact
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
Time saved
The top three ways employers
use newfound time generated
from automation:
1. Sourcing for key roles
2. Connecting with key
candidates
3. Communicating with
prospects in the hiring
funnel
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
What about the
metaverse?
Immersive 3D technology and
augmented reality
First steps :
• Recruiting
• Integration
• Learning
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
Conclusion
Make it a business issue
Value speed and experience
Engage the organization -
and its budgets!

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Benoit Hardy-Vallee: Digital Experience Technology - an indispensable ally for HR evolution

  • 1. Digital Experience Technology an indispensable ally for HR evolution A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Benoit Hardy-Vallée, PhD
  • 2. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Managing Director, Digital HR & HR Platforms at Accenture Speaker & host of Abrupt Future Podcast Benoit Hardy-Vallée, PhD A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
  • 3. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD 9.4 B$ (1st half 2022) ≥ 2021 The pace of global venture capital investment in the work technology sector remains strong (WorkTech, 2021)
  • 4. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
  • 5. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD New expectations... A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD 28% of purchases in 3 minutes https://www.aboutamazon.com/news/company-news/2020-letter-to-shareholders 75 % by recommendations 70% of consumers now consider personalization to be a fundamental expectation 74% of Internet users prefer to use chatbots when looking for answers to simple questions
  • 6. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD The consumer candidate 86 % Look for ratings 72 % disgruntled candidates share their experience Candidates who have a positive experience are 2x as likely to: (1) recommend the hiring company (2) become a client of the hiring company
  • 7. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD prefer omnichannel brand experiences say social media influences them the most will not use an application or website that loads too slowly. 88% 54% 60% The Gen Z effect
  • 8. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Engaging today's candidate Digital Experience Persona- lisation 0.05 sec. Mobile 62% Speed 70% Texting 5 min. 1 sem. 90 sec. Follow-up 40% A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
  • 9. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Why better tech is needed “The algorithms created to help with this process, known as applicant-tracking systems, filtered tons of prospects down to a select group. (...) A large percentage of U.S. companies surveyed by Harvard—49%—choose to eliminate candidates for roles that traditionally require less than a bachelor’s degree because of an employment gap of six months or longer.” (WSJ)
  • 10. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Engagement technologies Intelligent Career Site Search Engine Optimization (SEO) Skill Matching Simplified application
  • 11. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Strategy Planning Employer Brand Attraction Selection Hiring Onboarding Competency analysis, job market Workforce planning Communities Social Media Candidate relationship management Distribution Pyschometrics Resume analysis Interview scheduling Document Mannagement New joiner learning Networking Mentoring A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
  • 12. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD © 2022 Benoît Hardy-Vallée, PhD Example – Land’O Lakes “Feed the Nation” Campaign 16,000 visits in 11 days 75% of positions filled 3x search on the site
  • 13. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Employees expectation Flexible Work 10% job posting 25% traffic (Vox) A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Good job > 50% of Canadians have thought about changing jobs Development 63% of workers who changed jobs cited career advancement as the main reason (Pew Research Center)
  • 14. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Internal mobility Employee intent to stay is 33% higher in organizations where internal mobility is encouraged. of active job seekers prefer to find opportunities within the organization also open to an internal or external position 10% 7% A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
  • 15. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD 67% of employers have an internal mobility policy Only 45% have an internal tool Issues: tool and culture Knowledge Acceptability Managerial openness A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
  • 16. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Internal roles Talent Marketplace A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Career paths Projects Tasks Mentors Coaching Networking DE&I
  • 17. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Example – Kuehne+Nagel A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD • 22% conversion rate for all internal applicants • 20% reduction in time to hire for internal applications Career Explorer Project
  • 18. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Content management Personalization Digital Asynchronous Nano-certification Learning Experience Platforms A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
  • 19. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Example – Engineering firm • Reduce training completion time from 8 months to 4 months • Consolidation of content under one roof and seamless access - anytime, anywhere, on any device • Real-time reporting through robust analytics, helping the client increase platform adoption to over 95%. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
  • 20. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD 35 % of digital projects did not meet expectations Adoption challenges A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD 35 applications per week 4h per week to switch from one application to another
  • 21. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD The new change management: digital and intelligent A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Improve the experience Accelerate adoption Provide complete visibility Identify adoption needs Digital Adoption Platform
  • 22. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Example – Healthcare organisation • Transition & onboard at scale • WalkMe rapidly onboarded and upskilled a workforce on a new platform to ensure business continuity and continue to meet customer demand. • Onboarded 80,000 healthcare professionals in 1 week on to their platform to provide virtual consultations to help combat COVID-19. • Typically, this demographic does not enjoy learning systems but WalkMe was used to simplify the process and enabled the speed and scale of this response. A B R U P T F U T U R E . C O M
  • 23. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD HR professionals spend approximately 86% of their time on administrative tasks within HR. 86 % 60 % send 3 or more emails/make 3 or more phone calls to schedule an interview A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
  • 24. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Recruiting - from waiting to sourcing 1991: 4% of employees recruited 2020: 18% (sometimes 25%) It takes 43 selected candidates versus 109 candidates to make a single recruitment. 2.5x faster 1 sur 5 A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
  • 25. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD AI-based HR Technologies A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Candidate discovery Bias Reduction Talent Marketing Automa- tization Personnaliz ation Analytics
  • 26. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Example – Southwest airlines 1.1M Chatbot interactions 28% Clicked on job opening 57% Candidates who viewed a job and applied 18K to 92K Hours saved A significant reason Southwest rolled out a recruiting chatbot was for lead capture, Steinmann said. People often look for specific jobs that aren't, at that moment, available. "We wanted to make sure that we had a way to follow up with those candidates," she said. A B R U P T F U T U R E . C O M
  • 27. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Ethics and AI https://www.whitehouse.gov/ostp/ai-bill-of-rights/
  • 28. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Where to start? 01 02 03 04 05 Decide whether to buy, optimize, expand or build Implement the minimum viable product Build a business case Identify the skills you have and need Deploy across the enterprise & innovate by iteration • Engage business units • Study the impact of quality and time to hire • Engage IT • Engage vendors • Study the impact on the architecture • Rethinking the role of recruiters and HR partners • Leading the conversation on organizational evolution • Internalize, outsource or borrow internally • Use an IT budget for pilots • Demonstrate success • Communicate impact
  • 29. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Time saved The top three ways employers use newfound time generated from automation: 1. Sourcing for key roles 2. Connecting with key candidates 3. Communicating with prospects in the hiring funnel A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
  • 30. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD What about the metaverse? Immersive 3D technology and augmented reality First steps : • Recruiting • Integration • Learning A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
  • 31. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Conclusion Make it a business issue Value speed and experience Engage the organization - and its budgets!