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The Growth of MOOCs 
What does it mean for business 
education models? 
eduniversal 
Istanbul 
October 22nd 2014
AUDENCIA NANTES 
 1998 : EQUIS accreditation from the EFMD (Europe) 
 2004 : Accreditation from the AACSB (USA) 
 2005 ...
A GROWING STUDENT BODY
MORE AND MORE FOREIGN STUDENTS 
2233 %% 
foreign students 
from 60 countries
SUPPORTED BY A COMMITED FACULTY 
1177 countries 
24 26 
38 38 40 
68 
74 
89 92 
100 
2010-2011 2011-2012 2012-2013 2013-2...
MOOC – 1st ATTEMPT 
• MOOC dedicated to CSR launched in June 
2014 
• 10 professors + 4 support staff involved 
• Taught i...
RESULTS (1) 
• 861 registered participants 
• 327 took for the first quizz 
• Out of these 327 « followers » 
155 got a c...
RESULTS (2) 
• 96% Courses materials were well organized and 
clearly presented 
• 98% Videos presented clearly clear conc...
FUTURE DEVELOPMENTS 
• Self-learning vs modules 
• Development for French speaking participants 
• From MOOC to MOOR 
Sour...
SOME USEFUL QUESTIONS FOR THE FUTURE 
Is education a consumer good? Will NT affect 
education like music… or healthcare? 
...
GLOBALISATION 
Outside post-industrial countries, the demand for post-secondary 
education is at an all-time high. 
Demand...
WHAT BIG PHARMA COMPANIES TELL US? 
Pharmaceutical companies need to be constantly innovating and 
developing new products...
What Big Pharma Companies Tell Us? 
Partnerships with smaller firms and organizations allow for the creation 
of new conce...
MISCELANEOUS 
How to fund these innovations? 
CAPEX trade-off? 
Accreditations & disruptive practices?
The Campus Experience
SCHOOL OF MANAGEMENT
The Growth of MOOCs - What does it mean for business education models?
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The Growth of MOOCs - What does it mean for business education models?

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Presentation of Prof. Jean Charroin during the Eduniversal World Convention 2014 in Istanbul, Turkey

Plenary Session 1

"The growth and distance learning opportunities. What does it mean for business education models?"

Published in: Education
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The Growth of MOOCs - What does it mean for business education models?

  1. 1. The Growth of MOOCs What does it mean for business education models? eduniversal Istanbul October 22nd 2014
  2. 2. AUDENCIA NANTES  1998 : EQUIS accreditation from the EFMD (Europe)  2004 : Accreditation from the AACSB (USA)  2005 : Audencia’s MBAs and Master in Management accredited by the Association of MBAs (AMBA)  2002: Master accredited by the French Ministry of Research & Higher Education  2011: « A » grade in Research by the French Agency of Research & Higher Education (AERES)  2014: EDUNIVERSAL – 4 Palms 2
  3. 3. A GROWING STUDENT BODY
  4. 4. MORE AND MORE FOREIGN STUDENTS 2233 %% foreign students from 60 countries
  5. 5. SUPPORTED BY A COMMITED FACULTY 1177 countries 24 26 38 38 40 68 74 89 92 100 2010-2011 2011-2012 2012-2013 2013-2014 2014-2015 Non-French faculty Total faculty
  6. 6. MOOC – 1st ATTEMPT • MOOC dedicated to CSR launched in June 2014 • 10 professors + 4 support staff involved • Taught in english • Requiring previous/basic knowledge in management Source: Prof. E. Bernardin Audencia Nantes School of Management
  7. 7. RESULTS (1) • 861 registered participants • 327 took for the first quizz • Out of these 327 « followers » 155 got a certificate of achievement (70%) Source: Prof. E. Bernardin Audencia Nantes School of Management
  8. 8. RESULTS (2) • 96% Courses materials were well organized and clearly presented • 98% Videos presented clearly clear concepts • 70% Discussion topics enhanced the learning experience • 40% Live sessions offered an added-value Source: Prof. E. Bernardin Audencia Nantes School of Management
  9. 9. FUTURE DEVELOPMENTS • Self-learning vs modules • Development for French speaking participants • From MOOC to MOOR Source: Prof. E. Bernardin Audencia Nantes School of Management
  10. 10. SOME USEFUL QUESTIONS FOR THE FUTURE Is education a consumer good? Will NT affect education like music… or healthcare? Globalisation & the international division of labour? What could be the new of the Global Education Value Chain?
  11. 11. GLOBALISATION Outside post-industrial countries, the demand for post-secondary education is at an all-time high. Demand for scalable, consistently produced online courses to form a basis for a curriculum to be delivered by local universities. Why engaging in the matching of supply and demand themselves  it could be the time to allow for third parties to emerge as brokers like in other content-centric industries, such as media,  clear modular roles for different types of companies all along the value chain, from creation, editing, and management to distribution and monetization. These new brokers or “course aggregators” would perform the enrollment research, engage foreign universities or colleges to assess demand, and bundle courses for certificates or degrees to be offered by the foreign universities. Source: Ramin Sedehi & Damian Saccocio
  12. 12. WHAT BIG PHARMA COMPANIES TELL US? Pharmaceutical companies need to be constantly innovating and developing new products in order to remain competitive. However, the industry is very high-risk, high-reward, and the risk is derived from the time-intensive and costly process of research and development for producing a new drug. Therefore, even big, vertically integrated pharmaceutical companies have become more horizontal in an effort to reduce costs, especially since they have been rising consistently over the past few years. Typical Value Chain for a Big Pharmaceutical Company Source: IBM Business Consulting Services
  13. 13. What Big Pharma Companies Tell Us? Partnerships with smaller firms and organizations allow for the creation of new concepts and technologies, normally with the small companies providing one part of the value-add in the chain. These contracts are in an effort to minimize the extreme (and growing) costs of the industry . Updated Value Chain - Vertical vs. Horizontal Organization Source: IBM Business Consulting Services
  14. 14. MISCELANEOUS How to fund these innovations? CAPEX trade-off? Accreditations & disruptive practices?
  15. 15. The Campus Experience
  16. 16. SCHOOL OF MANAGEMENT

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