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Branding your business school in Africa


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Presentation of Prof. Michel de Wolf during the Eduniversal World Convention 2014 in Istanbul, Turkey

Plenary Session 3

"What determines the international brand identity of the school?"

Published in: Education
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Branding your business school in Africa

  1. 1. Manuel Kolp Septembre 2010 1 Branding your business school in Africa Prof. Michel De Wolf, Dean
  2. 2. 2 Africa: a special opportunity • Place for growth and therefore for business education • Western, Central, Eastern Africa • Like in Asia?
  3. 3. Some specific constraints • Languages • Sensitivity to colonialist approach 3
  4. 4. 4 How to proceed • A branch? • Co-diplomas / Co-graduations (with or without students mobility) • PhD opportunity for African junior staff • Common summer schools • Joined research including African data
  5. 5. 5
  6. 6. 5