The New Age of
(Web) Discovery
ISTE, San Antonio, TX 24 June 2013
Marti Heyman, Cengage Learning
Roger Rosen, Rosen Publis...
Learning Metadata?
Friday, July 26, 13
Dear Diary...
3
Friday, July 26, 13
Dear Diary...
3
Friday, July 26, 13
Dear Diary...
3
Friday, July 26, 13
Dear Diary...
3
Friday, July 26, 13
Dear Diary...
3
Friday, July 26, 13
Dear Diary...
3
Friday, July 26, 13
Friday, July 26, 13
LOM
Friday, July 26, 13
LOM
CEDS
Friday, July 26, 13
LOM
MLR
CEDS
Friday, July 26, 13
LOM
DC
MLR
CEDS
Friday, July 26, 13
LOM
DC
SCORM
MLR
CEDS
Friday, July 26, 13
LOM
DC
SCORM
MLR
LRMI
CEDS
Friday, July 26, 13
LOM
DC
SCORM
QTI
MLR
LRMI
CEDS
Friday, July 26, 13
LOM
DC
SCORM
QTI
MLR
LRMI
OMGCEDS
Friday, July 26, 13
Goal: Make it easier and more convenient to find learning
resources that meet specific student and class needs.
5
Why Now?...
Goal: Make it easier and more convenient to find learning
resources that meet specific student and class needs.
Intersecti...
Goal: Make it easier and more convenient to find learning
resources that meet specific student and class needs.
Curriculum...
6
So, why do we need a standard?
Friday, July 26, 13
6
So, why do we need a standard?
Friday, July 26, 13
6
So, why do we need a standard?
Friday, July 26, 13
“Why?”
Friday, July 26, 13
Improve search results.
Friday, July 26, 13
9
Friday, July 26, 13
But...
Friday, July 26, 13
Friday, July 26, 13
But nothing about learning.
Friday, July 26, 13
Friday, July 26, 13
Friday, July 26, 13
Friday, July 26, 13
MOMA
15
Friday, July 26, 13
MOMA
15
Friday, July 26, 13
MOMA
15
vs.
Friday, July 26, 13
Our Challenge
16
Friday, July 26, 13
Our Challenge
“There is nothing worse
than a sharp image of
a fuzzy concept.”
- Ansel Adams
16
Friday, July 26, 13
The	
  LRMI	
  Proper-es	
  v1	
  (lrmi.net/the-­‐specifica3on)
General	
  Terms	
  (Schema.org):
– 3tle/name
– URL
– Descr...
Intended User Role
Administrator
Mentor
Parent
Peer Tutor
Specialist
Student
Teacher
Team
18
Friday, July 26, 13
Educational Use
Activity
Analogies
Assessment
Auditory
Brainstorming
Classifying
Comparing
Cooperative Learning
Creative R...
Interactivity Type
Active
Expositive
Mixed
20
Friday, July 26, 13
Media Type
Audio CD
Audiotape
Calculator
CD-I
CD-ROM
Diskette
Duplication Master
DVD/ Blu-ray
E-Mail
Electronic Slides
Fie...
Typical Age Range
0-2
2-5
5-8
8-10
10-12
12-14
14-16
16-18
18+
22
Friday, July 26, 13
Learning Resource Type
Activity
Audio
Broadcast
Calculator
Discussion
E-Mail
Field Trip
Hands-on
In-Person/Speaker
Kinesth...
Alignment Type
assesses
teaches
requires
textComplexity
readingLevel
educationalSubject
educationLevel
24
Friday, July 26,...
3. The Act
Friday, July 26, 13
Use the Open
Source Tagger to
create LRMI
metadata for your
educational
resources.
Tagger output is
pushed to The
Learning...
Use the Open
Source Tagger to
create LRMI
metadata for your
educational
resources.
Tagger output is
pushed to The
Learning...
Cengage Learning & LRMI
Contributing to maximizing the educational community’s ability to locate resources
Friday, July 26...
Why participate?
v Looking to support any effort which enables the identification of the most
appropriate and effective c...
How Cengage is Implementing
v Created a crosswalk between existing Cengage internal standard metadata
framework and *requ...
How Cengage is Implementing
v Content tagging (indexing)
§ Determining the balance between remediation of legacy content...
Open Questions and
Unexpected Consequences
v How will we measure success?
§ Is it worth tracking online sales initiated ...
Educational Resource Provider: Pre-K through Grade 12
Friday, July 26, 13
The PowerKnowledge Science SuiteSpotlight on Texas Interactive eBooks
! 4,000+ Standards-based Titles
! 2,000+ Standards-b...
LRMI tagging:
Will return books and
other curriculum-
related educational
resources into the
hands of people who
need them...
LRMI creating the metadata standard:
1.#LRMI#tagged#resources##
#
3.#Flows#from#internal#resource#to:#
Commercial#websites...
Down the Road: Submission to and collection from the Learning Registry Index
1.#Data#submission#of#online#
resources#and#b...
Spotlight on Texas Interactive eBooks
Educational Resource Provider: Pre-K through Grade 12
Thank you,
Please stop by boot...
4. Another Example
Friday, July 26, 13
Illinois Tagger & Search
Friday, July 26, 13
AEP Program
Friday, July 26, 13
Phase II
March 2012 – April 2013
Awareness building
Proof of Concept
Collaboration on Tagger/Search
Educator/publisher sur...
Phase III
May 2013 – April 2014
Publisher Tagging Support
Sandbox for Publishers
LRMI Governance
LRMI Ecosystem
Service Pr...
5. State of the LRMI
43
Friday, July 26, 13
Happenings
LRMI Properties are published as part of
Schema.org
Accessibility (A11y) properties submitted to
Schema.org by ...
6. Implications
45
Friday, July 26, 13
Not just for topical application...
Use to capture and communicate
instructional intent as part of product
conceptualizati...
Shifting
47
Resource
Institution
Media
Adopted
Learning
Learner
Engagement
Discovered
to
to
to
to
Move from…
Friday, July ...
The New Age of
(Web) Discovery
Marti Heyman, Cengage Learning
Roger Rosen, Rosen Publishing
Michael Jay, Educational Syste...
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The New Age of (Web) Discovery: New Resource Metadata Standards (ISTE 2013)

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Purpose & Objectives

This presentation intends to provide background and tangible models of how the Learning Resource Metadata Initiative and the associated data data elements and recommended vocabulary are being used by several initiatives including the Learning Registry and the Sahred Learning Collaborative. Several states and school districts have efforts underway to use the LRMI to tag the instructional resources they use so they can be more easily found. Participants should have some very basic knowledge of how metadata makes content discoverable, however, no knowledge is required of the algorithms used to generate a search result.

Outline

1. Introduction to the problems associated with search and discussion of selected use cases (10 min)
2. Presentation about the LRMI specification and how it differs from other metadata specifications (10 min)
3. Presentation by a participating content publisher as to how they make use of the LRMI open standard and their expectations for how it will improve access to their resources. (5 min)
4. Presentation by a practicing educator as to how they are creating and interacting with LRMI metadata, the role it plays in addressing diverse student needs and the CCSS. (10 min)
5. Presentation and demonstration by another publisher of how they are making use of LRMI metadata and the role the Learning Registry plays in how they support educators. (5 min)
6. Wrap-up and Q&A (20 min)

Supporting Research

There are several papers in press about the LRMI which will be available in March 2013. There are also several papers about the Learning Registry and the relationship to the LRMI data specification:

Bienkowski and Klo. Forthcoming. The Learning Registry: Applying Social Metadata for Learning Resource Recommendations. in Nikos Manouselis, Katrien Verbert, Hendrik Drachsler and Olga C. Santos, Eds. Recommender Systems for Technology Enhanced Learning: Research Trends & Applications, Heidelberg: Springer

Lee A, Hobson, J. Bienkowski, M. Midgley, S. Currier, S Campbell L M, Novoseova, T. 2012. Towards Networked Knowledge: The Learning Registry, an Infrastructure for Sharing Online Learning Resources. Educational Technology. V. 52, N. 6. November-December. pp 14-19.

Presenter Background

Michael Jay, Educational Systemics: Has presented at ISTE for nearly a decade. Ex-classroom teacher now heads an organization that is committed to systemic and sustainable change in how we learn and teach. Michael and his team lead the grant funded LRMI proof-of-concept for the AEP. Michael has spoken on this and related topics in the US and Internationally.

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The New Age of (Web) Discovery: New Resource Metadata Standards (ISTE 2013)

  1. 1. The New Age of (Web) Discovery ISTE, San Antonio, TX 24 June 2013 Marti Heyman, Cengage Learning Roger Rosen, Rosen Publishing Michael Jay, Educational Systemics LRMINew Resource Metadata Standards Friday, July 26, 13
  2. 2. Learning Metadata? Friday, July 26, 13
  3. 3. Dear Diary... 3 Friday, July 26, 13
  4. 4. Dear Diary... 3 Friday, July 26, 13
  5. 5. Dear Diary... 3 Friday, July 26, 13
  6. 6. Dear Diary... 3 Friday, July 26, 13
  7. 7. Dear Diary... 3 Friday, July 26, 13
  8. 8. Dear Diary... 3 Friday, July 26, 13
  9. 9. Friday, July 26, 13
  10. 10. LOM Friday, July 26, 13
  11. 11. LOM CEDS Friday, July 26, 13
  12. 12. LOM MLR CEDS Friday, July 26, 13
  13. 13. LOM DC MLR CEDS Friday, July 26, 13
  14. 14. LOM DC SCORM MLR CEDS Friday, July 26, 13
  15. 15. LOM DC SCORM MLR LRMI CEDS Friday, July 26, 13
  16. 16. LOM DC SCORM QTI MLR LRMI CEDS Friday, July 26, 13
  17. 17. LOM DC SCORM QTI MLR LRMI OMGCEDS Friday, July 26, 13
  18. 18. Goal: Make it easier and more convenient to find learning resources that meet specific student and class needs. 5 Why Now? Kinda’ Perfect Storm from a representation by Brandt Redd, Gates Foundation Friday, July 26, 13
  19. 19. Goal: Make it easier and more convenient to find learning resources that meet specific student and class needs. Intersection of three opportunities 5 Why Now? Kinda’ Perfect Storm from a representation by Brandt Redd, Gates Foundation Friday, July 26, 13
  20. 20. Goal: Make it easier and more convenient to find learning resources that meet specific student and class needs. Curriculum Standards Schema.org Intersection of three opportunities 5 Resource Registries (Learning Registry) LRMI Why Now? Kinda’ Perfect Storm from a representation by Brandt Redd, Gates Foundation Friday, July 26, 13
  21. 21. 6 So, why do we need a standard? Friday, July 26, 13
  22. 22. 6 So, why do we need a standard? Friday, July 26, 13
  23. 23. 6 So, why do we need a standard? Friday, July 26, 13
  24. 24. “Why?” Friday, July 26, 13
  25. 25. Improve search results. Friday, July 26, 13
  26. 26. 9 Friday, July 26, 13
  27. 27. But... Friday, July 26, 13
  28. 28. Friday, July 26, 13
  29. 29. But nothing about learning. Friday, July 26, 13
  30. 30. Friday, July 26, 13
  31. 31. Friday, July 26, 13
  32. 32. Friday, July 26, 13
  33. 33. MOMA 15 Friday, July 26, 13
  34. 34. MOMA 15 Friday, July 26, 13
  35. 35. MOMA 15 vs. Friday, July 26, 13
  36. 36. Our Challenge 16 Friday, July 26, 13
  37. 37. Our Challenge “There is nothing worse than a sharp image of a fuzzy concept.” - Ansel Adams 16 Friday, July 26, 13
  38. 38. The  LRMI  Proper-es  v1  (lrmi.net/the-­‐specifica3on) General  Terms  (Schema.org): – 3tle/name – URL – Descrip3on – Image – Topic – created  (date) – Creator – Publisher – inLanguage – Mediatype – technologiesRequired – technologiesRecommended   – Use  RightsURL – is  based  on Educa-onal  Terms: – intendedEndUserRole – educa3onalUse     – 3meRequired – typicalAgeRange     – interac3vityType     – learningResourceType Competency  related: – educa3onalAlignment – Descrip3on – URL – Alignment  Type   – educa3onalFramework – targetDescrip3on – targetName – targetURL 17 Friday, July 26, 13
  39. 39. Intended User Role Administrator Mentor Parent Peer Tutor Specialist Student Teacher Team 18 Friday, July 26, 13
  40. 40. Educational Use Activity Analogies Assessment Auditory Brainstorming Classifying Comparing Cooperative Learning Creative Response Demonstration Differentiation Discovery Learning Discussion/Debate Drill & Practice Experiential Field Trip Game Generating hypotheses Guided questions Hands-on Homework ID similarities & differences Inquiry Interactive Interview/Survey Interviews Introduction Journaling Kinesthetic Laboratory Lecture Metaphors Model & Simulation Musical Nonlinguistic Note taking Peer Coaching Peer Response Play Presentation Problem Solving Problem-based Project Questioning Reading Reciprocal teaching Reflection Reinforcement Research Review Role Playing Service learning Simulations Summarizing Technology Testing hypotheses Thematic instruction Visual/Spatial Word association 19 Friday, July 26, 13
  41. 41. Interactivity Type Active Expositive Mixed 20 Friday, July 26, 13
  42. 42. Media Type Audio CD Audiotape Calculator CD-I CD-ROM Diskette Duplication Master DVD/ Blu-ray E-Mail Electronic Slides Field Trip Filmstrip Flash Image In-Person/Speaker IWB Manipulative MBL Microfiche Overhead Pamphlet PDF Person-to-Person Phonograph Record Photo Podcast Printed Radio Robotics Satellite Slides Television Transparency Video Conference Videodisc Webpage Wiki 21 Friday, July 26, 13
  43. 43. Typical Age Range 0-2 2-5 5-8 8-10 10-12 12-14 14-16 16-18 18+ 22 Friday, July 26, 13
  44. 44. Learning Resource Type Activity Audio Broadcast Calculator Discussion E-Mail Field Trip Hands-on In-Person/Speaker Kinesthetic Lab Material Manipulative MBL Model On-Line Podcast Presentation Printed Robotics Still Image Video Wiki Worksheet Lesson Plan Test Quiz 23 Friday, July 26, 13
  45. 45. Alignment Type assesses teaches requires textComplexity readingLevel educationalSubject educationLevel 24 Friday, July 26, 13
  46. 46. 3. The Act Friday, July 26, 13
  47. 47. Use the Open Source Tagger to create LRMI metadata for your educational resources. Tagger output is pushed to The Learning Registry and embedded in your page(s) to make your content much more easily discoverable.1. Tag 2. Publish 3. Search Resource RegistryYour Data Your content tagged with LRMI metadata is more easily discovered, accessed and purchased. What is the Process? 26 Friday, July 26, 13
  48. 48. Use the Open Source Tagger to create LRMI metadata for your educational resources. Tagger output is pushed to The Learning Registry and embedded in your page(s) to make your content much more easily discoverable.1. Tag 2. Publish 3. Search Resource RegistryYour Data Your content tagged with LRMI metadata is more easily discovered, accessed and purchased. What is the Process? 26 Friday, July 26, 13
  49. 49. Cengage Learning & LRMI Contributing to maximizing the educational community’s ability to locate resources Friday, July 26, 13
  50. 50. Why participate? v Looking to support any effort which enables the identification of the most appropriate and effective choice of learning material v Increase the discoverability and value of our educationally relevant, instructionally effective resources during web search engine searches. § Ability to have our learning materials surface above the mass of web pages with seemingly relevant keywords, but no useful learning materials. v Accelerate movement toward personalized learning Friday, July 26, 13
  51. 51. How Cengage is Implementing v Created a crosswalk between existing Cengage internal standard metadata framework and *required* LRMI § Discovered significant overlap (resource title, locator, description, subject, publication/creation date, creator/author, publisher, language, etc…) v For the existing metadata: § Most likely will programmatically populate equivalent LRMI fields with values from existing metadata fields, revising vocabularies as/if needed v For the new metadata: § Cost/benefit analysis of adding and populating additional metadata fields § For example: § Competency name/title (e.g. Literacy.CCRA.R.10) § Educational Framework (e.g. Common Core State Standards) Friday, July 26, 13
  52. 52. How Cengage is Implementing v Content tagging (indexing) § Determining the balance between remediation of legacy content and focusing on new content v Review and revise Cengage Editorial Policies as needed v Revise Cengage Metadata Registry v Provide support for compliance with standards § Awareness campaign among Global Product Technology teams § Perhaps enhanced QC § Create additional job aids Friday, July 26, 13
  53. 53. Open Questions and Unexpected Consequences v How will we measure success? § Is it worth tracking online sales initiated from a catalog hit on a Web search engine? § Does the nominal level of effort warrant a success measure? v Generated more discussion regarding what is the “smallest unit of content” we will sell § If we’re working to respond to a more granular level of educational need, do we also need to make our content available at that level? § What are the implications of that decision on how we manage our assets? Friday, July 26, 13
  54. 54. Educational Resource Provider: Pre-K through Grade 12 Friday, July 26, 13
  55. 55. The PowerKnowledge Science SuiteSpotlight on Texas Interactive eBooks ! 4,000+ Standards-based Titles ! 2,000+ Standards-based eBooks ! ESL & ELL Programs & Titles ! Graphica Programs for Reluctant Readers ! Digital Graphic Organizers ! Interactive eBooks with Assessment Features ! Award-winning Online Resources Educational Resource Provider: Pre-K through Grade 12 Friday, July 26, 13
  56. 56. LRMI tagging: Will return books and other curriculum- related educational resources into the hands of people who need them. LRMI’s Industry-Specific Framework Under Schema: Friday, July 26, 13
  57. 57. LRMI creating the metadata standard: 1.#LRMI#tagged#resources## # 3.#Flows#from#internal#resource#to:# Commercial#websites# eBook#pla9orms# Teacher’s#resources#microsite# Vendor#channels# 2.#Used#for#internal# database# Friday, July 26, 13
  58. 58. Down the Road: Submission to and collection from the Learning Registry Index 1.#Data#submission#of#online# resources#and#books#through# tagger#tools# 2.## 3.#Collec)on#of#ra)ngs,#user# feedback,#and#resource#usage# sta)s)cs#through#API# Friday, July 26, 13
  59. 59. Spotlight on Texas Interactive eBooks Educational Resource Provider: Pre-K through Grade 12 Thank you, Please stop by booths 11296 & 11298 and say Hello! Roger Rosen rogerrosen@gmail.com Friday, July 26, 13
  60. 60. 4. Another Example Friday, July 26, 13
  61. 61. Illinois Tagger & Search Friday, July 26, 13
  62. 62. AEP Program Friday, July 26, 13
  63. 63. Phase II March 2012 – April 2013 Awareness building Proof of Concept Collaboration on Tagger/Search Educator/publisher surveys Encouraging/supporting Schema.org adoption Hands-on Publisher Tagging Support 41 Friday, July 26, 13
  64. 64. Phase III May 2013 – April 2014 Publisher Tagging Support Sandbox for Publishers LRMI Governance LRMI Ecosystem Service Provider’s Program Awareness Building Publisher and Educator Surveys 42 Friday, July 26, 13
  65. 65. 5. State of the LRMI 43 Friday, July 26, 13
  66. 66. Happenings LRMI Properties are published as part of Schema.org Accessibility (A11y) properties submitted to Schema.org by Benetech Over 4800 publisher resources tagged… many more Organizations looking at ways to leverage the LRMI, Learning Registry, and Search Awareness among publishers increased from 47% to 86% over the past year AEP received Phase III funding 44 Friday, July 26, 13
  67. 67. 6. Implications 45 Friday, July 26, 13
  68. 68. Not just for topical application... Use to capture and communicate instructional intent as part of product conceptualization and design Tag, you’re it! 46 Friday, July 26, 13
  69. 69. Shifting 47 Resource Institution Media Adopted Learning Learner Engagement Discovered to to to to Move from… Friday, July 26, 13
  70. 70. The New Age of (Web) Discovery Marti Heyman, Cengage Learning Roger Rosen, Rosen Publishing Michael Jay, Educational Systemics LRMINew Resource Metadata Standards Friday, July 26, 13

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