Building a LinkedIn Presence

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Learn how to set up a LinkedIn profile, company page and group as well as tips to keep in mind while posting.

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Building a LinkedIn Presence

  1. 1. www.educate2motivate.com Educate2Motivate Marketing Webinar Series Copyright © 2013. Educate2Motivate, LLC
  2. 2. Today’s Presentation How to Build a LinkedIn… • Profile • Company Page • Group LinkedIn & Compliance Tips to Remember Don’t Forget to Follow Us:
  3. 3. Poll Do you use LinkedIn for business purposes?  Yes – I have found success  I’m trying  No – I don’t know enough about the platform
  4. 4. Putnam’s Findings… Follow E2M:
  5. 5. LinkedIn Profile: Basic Information Follow E2M:
  6. 6. Optimizing Your Profile Adding a profile picture increases your chances of being seen by 7x Follow E2M:
  7. 7. Background Follow E2M:
  8. 8. Experience Follow E2M:
  9. 9. Skills & Expertise Follow E2M:
  10. 10. Publications & Certifications Follow E2M:
  11. 11. Volunteer Experience & Causes Show people what you care about Follow E2M:
  12. 12. LinkedIn Company Page Follow E2M:
  13. 13. Setting Up a Company Page Company logo 100x60 pixels Cover photo 646x220 pixels Follow E2M:
  14. 14. Company Page: Basic Information Specialties | Headquarters | Website | Type | Founded | Industry | Company Size Follow E2M:
  15. 15. Company Page: Products & Services Banner Image • • 646x222 pixels Up to 3 Follow E2M:
  16. 16. Adding a Product or Service 100x80 pixels Follow E2M:
  17. 17. Adding a Product or Service Follow E2M:
  18. 18. Adding a Product or Service Marketing Consultants Follow E2M:
  19. 19. Adding a Product or Service Follow E2M:
  20. 20. Company Page: Analytics Follow E2M:
  21. 21. Analytics Follow E2M:
  22. 22. Analytics Follow E2M:
  23. 23. Poll Are you a member of any LinkedIn Groups?  Yes  No
  24. 24. Nearly one-half (45%) of all leads to websites arriving from LinkedIn are first-time visitors. Follow E2M:
  25. 25. LinkedIn Groups Follow E2M:
  26. 26. LinkedIn Groups A - place for members in the same industry to: Share content Network with others Ask questions Start conversations Become thought leaders Follow E2M:
  27. 27. Discussion Tab Follow E2M:
  28. 28. Promotions Tab Follow E2M:
  29. 29. Jobs Follow E2M:
  30. 30. Group Managers • Change Settings – Public vs. Private – Approval required to join – Approval of posts – Invited vs. Join Follow E2M:
  31. 31. LinkedIn & Compliance Follow E2M:
  32. 32. LinkedIn & Compliance Suggestion 1: Get your profile approved by compliance Follow E2M:
  33. 33. LinkedIn & Compliance Suggestion 2: Once approved, gather all content you wish to publish and submit to compliance Follow E2M:
  34. 34. LinkedIn & Compliance Suggestion 3: Document & archive all activity on LinkedIn Follow E2M:
  35. 35. LinkedIn & Compliance Suggestion 4: Turn the recommendations feature off Follow E2M:
  36. 36. LinkedIn & Compliance Follow E2M:
  37. 37. LinkedIn & Compliance Suggestion 5: Turn the endorsements feature off Follow E2M:
  38. 38. LinkedIn & Compliance Follow E2M:
  39. 39. LinkedIn & Compliance Suggestion 6: Display any disclosure statements on your profile Follow E2M:
  40. 40. Tips Follow E2M:
  41. 41. Post regularly to your LinkedIn profile, company page, your group & to other groups. Tag company page or contacts in posts Follow E2M:
  42. 42. Join groups Follow influencers Follow E2M:
  43. 43. Endorse others Follow E2M:
  44. 44. Shorten Links Follow E2M:
  45. 45. Questions or Comments? Email Us: e2m@educate2motivate.com Follow E2M:
  46. 46. Be sure to answer our exit question! Call Us: 888-461-0000

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