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Internet becomes increasingly mobile. Month after month, Internet traffic on mobile devices grows,
There are many incompatible mobile operating systems: IOS (Iphone-IPAD), Android (Google), RIM (Blackberry) WebOS (HP-PALM), Symbian (Nokia), BADA (Samsung).
Html5 offers the opportunity to have a standard for creating graphical content for mobile internet friendly, running on any device: iPhone, Android, Windows, Blackberry, etc.
Moreover, being html mobile content indexed by Google and can be analyzed by tools like Google Analytics.