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BRANDING
& MARKETING
101
You’re a business, man.
@EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG
HOW’S YOUR HUSTLE?
Jaldskfalsdkjfalkdjsf I’m not a businessman,
I’m a business, man.
Lemme handle my business,
Damn.
-- Ja...
@EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG
SCHOOLHOUSE ROCK
@EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG
Brand is a Noun
● You’re a person
● You have a style
● You hav...
@EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG
CONSISTENCY
@EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG
CONSISTENCY
Voice, Visuals &
Video
@EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG
CONSISTENCY
Voice, Visuals & Video
BRAND MOJO: VOICE
@EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG
Standardize dates, times, and addresses:
This is an easy way ...
@EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG
WHO’S #ON #TWITTER
#WRITING #TODAY? GO AHEAD
AND #TWINKLE YOU #CRAZY
#DIAMONDS!...
BRAND MOJO: VISUALS
@EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG
Fonts:
You need a sans-serif and a serif that work together...
@EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG
● Cityscapes
● Flames
● Rain
● Clouds
● Your desk
● Your shelves
● Your ukulele...
@EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG
?
@EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG
?Your Blog & Your Social Channels
MARKETING MOJO: BLOG
@EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG
Site:
I dig WordPress but YMMV.
Posting:
Ideally? Once a w...
MARKETING MOJO: SOCIAL
@EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG
Holy SHIT there are SO MANY PLATFORMS:
I know. It’s okay...
LINKEDIN
@EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG
● LOL NO
TWITTER
@EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG
● Skews older; good for nerds/genre fiction
● Lots of brands and market...
INSTAGRAM
@EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG
● Skews younger
● Influencer-heavy
● Great for visuals
● Medium effor...
FACEBOOK
@EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG
● Skews older
● Unkillable social media zombie
● Organic reach is dead...
SNAPCHAT
@EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG
● Skews younger
● Possibly doomed?
● Reach is wonky/mostly paid
● Medi...
MEDIUM
@EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG
● Terrible idea (unless you’re a Thought Leader™)
● No, really, what are...
@EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG
BUFFER
FEELING OVERWHELMED?
Jaldskfalsdkjfalkdjsf
@EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG
Real G’s move
in silence
like lasagn...
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Branding & Marketing for Writers, Roanoke Writer's Conference Slide 1 Branding & Marketing for Writers, Roanoke Writer's Conference Slide 2 Branding & Marketing for Writers, Roanoke Writer's Conference Slide 3 Branding & Marketing for Writers, Roanoke Writer's Conference Slide 4 Branding & Marketing for Writers, Roanoke Writer's Conference Slide 5 Branding & Marketing for Writers, Roanoke Writer's Conference Slide 6 Branding & Marketing for Writers, Roanoke Writer's Conference Slide 7 Branding & Marketing for Writers, Roanoke Writer's Conference Slide 8 Branding & Marketing for Writers, Roanoke Writer's Conference Slide 9 Branding & Marketing for Writers, Roanoke Writer's Conference Slide 10 Branding & Marketing for Writers, Roanoke Writer's Conference Slide 11 Branding & Marketing for Writers, Roanoke Writer's Conference Slide 12 Branding & Marketing for Writers, Roanoke Writer's Conference Slide 13 Branding & Marketing for Writers, Roanoke Writer's Conference Slide 14 Branding & Marketing for Writers, Roanoke Writer's Conference Slide 15 Branding & Marketing for Writers, Roanoke Writer's Conference Slide 16 Branding & Marketing for Writers, Roanoke Writer's Conference Slide 17 Branding & Marketing for Writers, Roanoke Writer's Conference Slide 18 Branding & Marketing for Writers, Roanoke Writer's Conference Slide 19 Branding & Marketing for Writers, Roanoke Writer's Conference Slide 20 Branding & Marketing for Writers, Roanoke Writer's Conference Slide 21 Branding & Marketing for Writers, Roanoke Writer's Conference Slide 22 Branding & Marketing for Writers, Roanoke Writer's Conference Slide 23
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This is a quick deck I put together for writers and other creatives who want to start digital marketing for their personal brand and brilliant work. It was presented at the Roanoke Writers' Conference on Oct. 6, 2018. Great event and I look forward to seeing it grow.

For a link to all my notes, please visit my site at storytellingforsuccess.blog -- and thanks for reading!

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Branding & Marketing for Writers, Roanoke Writer's Conference

  1. 1. BRANDING & MARKETING 101 You’re a business, man. @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG
  2. 2. HOW’S YOUR HUSTLE? Jaldskfalsdkjfalkdjsf I’m not a businessman, I’m a business, man. Lemme handle my business, Damn. -- Jay-Z Diamonds from Sierra Leone (Remix) @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG
  3. 3. @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG
  4. 4. SCHOOLHOUSE ROCK @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG Brand is a Noun ● You’re a person ● You have a style ● You have ideas Marketing is a Verb ● What you’re doing ● When and where ● Also the why Both your brand and your marketing are dependent on the one word writers hate above all others...
  5. 5. @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG CONSISTENCY
  6. 6. @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG CONSISTENCY Voice, Visuals & Video
  7. 7. @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG CONSISTENCY Voice, Visuals & Video
  8. 8. BRAND MOJO: VOICE @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG Standardize dates, times, and addresses: This is an easy way to look polished. Standardize headers in blogs/social posts: Pick either sentence or headline case. Hashtag responsibly: Use conference hashtags and tag for engagement.
  9. 9. @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG WHO’S #ON #TWITTER #WRITING #TODAY? GO AHEAD AND #TWINKLE YOU #CRAZY #DIAMONDS! #AMWRITING #AMEDITING #WRITERLIFE #COFFEE #LOL
  10. 10. BRAND MOJO: VISUALS @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG Fonts: You need a sans-serif and a serif that work together. Color: You think Coke uses any old red? Neither should you. Images: Stick with one filter. Check out Canva and WordSwag.
  11. 11. @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG ● Cityscapes ● Flames ● Rain ● Clouds ● Your desk ● Your shelves ● Your ukulele ● Your cat ● Your neighbor’s cat
  12. 12. @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG ?
  13. 13. @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG ?Your Blog & Your Social Channels
  14. 14. MARKETING MOJO: BLOG @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG Site: I dig WordPress but YMMV. Posting: Ideally? Once a week/every other. More if’n you like. Variation: Different types of posts keep things from calcifying.
  15. 15. MARKETING MOJO: SOCIAL @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG Holy SHIT there are SO MANY PLATFORMS: I know. It’s okay. You don’t have to do them all. No, but seriously, SO MANY: Chill. Do two. That’s it. And if that’s too much, stop. B-but...SO MANY...I don’t know which ones...: Choose platforms based on audience and effort.
  16. 16. LINKEDIN @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG ● LOL NO
  17. 17. TWITTER @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG ● Skews older; good for nerds/genre fiction ● Lots of brands and marketers ● Shows when trends hit the mainstream ● Pretty high effort ● No more than 2-3 tags per tweet ● Cadence: 3-5 times daily (or more if you’re chatting)
  18. 18. INSTAGRAM @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG ● Skews younger ● Influencer-heavy ● Great for visuals ● Medium effort ● As many tags as you want! Go nuts! ● Cadence: 3-5 times weekly
  19. 19. FACEBOOK @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG ● Skews older ● Unkillable social media zombie ● Organic reach is dead ● Pretty high effort (pay to play) ● Tagging hardly used at all ● Cadence: 3-5 times weekly
  20. 20. SNAPCHAT @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG ● Skews younger ● Possibly doomed? ● Reach is wonky/mostly paid ● Medium effort ● Tags for people, not topics ● Cadence: 4-5 times weekly
  21. 21. MEDIUM @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG ● Terrible idea (unless you’re a Thought Leader™) ● No, really, what are you doing? ● This is why you have a blog! ● Zero effort because you’re not doing it ● Don’t bother tagging ● Cadence: 0 times never
  22. 22. @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG BUFFER
  23. 23. FEELING OVERWHELMED? Jaldskfalsdkjfalkdjsf @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG Real G’s move in silence like lasagna. -- Lil Wayne 6 Foot 7 Foot

This is a quick deck I put together for writers and other creatives who want to start digital marketing for their personal brand and brilliant work. It was presented at the Roanoke Writers' Conference on Oct. 6, 2018. Great event and I look forward to seeing it grow. For a link to all my notes, please visit my site at storytellingforsuccess.blog -- and thanks for reading!

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