Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Branding & Marketing for Writers, Roanoke Writer's Conference

15 views

Published on

This is a quick deck I put together for writers and other creatives who want to start digital marketing for their personal brand and brilliant work. It was presented at the Roanoke Writers' Conference on Oct. 6, 2018. Great event and I look forward to seeing it grow.

For a link to all my notes, please visit my site at storytellingforsuccess.blog -- and thanks for reading!

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Branding & Marketing for Writers, Roanoke Writer's Conference

  1. 1. BRANDING & MARKETING 101 You’re a business, man. @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG
  2. 2. HOW’S YOUR HUSTLE? Jaldskfalsdkjfalkdjsf I’m not a businessman, I’m a business, man. Lemme handle my business, Damn. -- Jay-Z Diamonds from Sierra Leone (Remix) @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG
  3. 3. @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG
  4. 4. SCHOOLHOUSE ROCK @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG Brand is a Noun ● You’re a person ● You have a style ● You have ideas Marketing is a Verb ● What you’re doing ● When and where ● Also the why Both your brand and your marketing are dependent on the one word writers hate above all others...
  5. 5. @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG CONSISTENCY
  6. 6. @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG CONSISTENCY Voice, Visuals & Video
  7. 7. @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG CONSISTENCY Voice, Visuals & Video
  8. 8. BRAND MOJO: VOICE @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG Standardize dates, times, and addresses: This is an easy way to look polished. Standardize headers in blogs/social posts: Pick either sentence or headline case. Hashtag responsibly: Use conference hashtags and tag for engagement.
  9. 9. @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG WHO’S #ON #TWITTER #WRITING #TODAY? GO AHEAD AND #TWINKLE YOU #CRAZY #DIAMONDS! #AMWRITING #AMEDITING #WRITERLIFE #COFFEE #LOL
  10. 10. BRAND MOJO: VISUALS @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG Fonts: You need a sans-serif and a serif that work together. Color: You think Coke uses any old red? Neither should you. Images: Stick with one filter. Check out Canva and WordSwag.
  11. 11. @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG ● Cityscapes ● Flames ● Rain ● Clouds ● Your desk ● Your shelves ● Your ukulele ● Your cat ● Your neighbor’s cat
  12. 12. @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG ?
  13. 13. @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG ?Your Blog & Your Social Channels
  14. 14. MARKETING MOJO: BLOG @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG Site: I dig WordPress but YMMV. Posting: Ideally? Once a week/every other. More if’n you like. Variation: Different types of posts keep things from calcifying.
  15. 15. MARKETING MOJO: SOCIAL @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG Holy SHIT there are SO MANY PLATFORMS: I know. It’s okay. You don’t have to do them all. No, but seriously, SO MANY: Chill. Do two. That’s it. And if that’s too much, stop. B-but...SO MANY...I don’t know which ones...: Choose platforms based on audience and effort.
  16. 16. LINKEDIN @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG ● LOL NO
  17. 17. TWITTER @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG ● Skews older; good for nerds/genre fiction ● Lots of brands and marketers ● Shows when trends hit the mainstream ● Pretty high effort ● No more than 2-3 tags per tweet ● Cadence: 3-5 times daily (or more if you’re chatting)
  18. 18. INSTAGRAM @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG ● Skews younger ● Influencer-heavy ● Great for visuals ● Medium effort ● As many tags as you want! Go nuts! ● Cadence: 3-5 times weekly
  19. 19. FACEBOOK @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG ● Skews older ● Unkillable social media zombie ● Organic reach is dead ● Pretty high effort (pay to play) ● Tagging hardly used at all ● Cadence: 3-5 times weekly
  20. 20. SNAPCHAT @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG ● Skews younger ● Possibly doomed? ● Reach is wonky/mostly paid ● Medium effort ● Tags for people, not topics ● Cadence: 4-5 times weekly
  21. 21. MEDIUM @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG ● Terrible idea (unless you’re a Thought Leader™) ● No, really, what are you doing? ● This is why you have a blog! ● Zero effort because you’re not doing it ● Don’t bother tagging ● Cadence: 0 times never
  22. 22. @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG BUFFER
  23. 23. FEELING OVERWHELMED? Jaldskfalsdkjfalkdjsf @EDITRIX_STEPH STORYTELLINGFORSUCCESS.BLOG Real G’s move in silence like lasagna. -- Lil Wayne 6 Foot 7 Foot

×