SMEOneStop Women Entrepreneur Influencers Report (Jan - March 2013)
Table Of Contents Introduction Top 10 Women Entrepreneur Influencers on Social Media Profiles of the Top 10 Influencers on Social Media Research Methodology About SMEOneStop Disclaimer
IntroductionIt’s a woman’s world today. Beverly Sills India too has its own hall of fame, honoringrightly puts it, there is a growing strength in fearless women who have made a mark forwomen but it’s in the forehead, not the themselves both within the country as well asforearm. Indian women have been overseas.constantly proving themselves not only on Through this report you will have a chance toparameters like hard work but IQ and engage with Indian women who can be easilyleadership too. termed as role models for every Indian- bothThe new generation of Indian women has males and females. You can share yourbeen taking the business world by storm. expertise with these influencers and throughBreaking all the prejudices and stereotypes them to the world at large.against their gender, they have been able tomake a mark in the entrepreneurial space.They have been paving the path of successthrough their sweat and blood. Putting theirminds and hearts into their businesses andhave been able to beat the best in businessat their own game.Their tireless efforts and power of will havehelped them shatter all the myths of womenbeing any weaker than men.Women in India have been deprived ofjustice. They have been mocked and lookeddown upon for ages, but no more. Women oftoday have shown incessant quest forsuccess in entrepreneurship. Theirwillingness to walk the extra mile has helpedthem tackle any obstacles and come outvictorious.
The Top 10 Influencers On Social Media SMEOneStopRank Twitter Handle Location Influencer Score1 @kiranshaw Bangalore 74.42 @ennovatesols Mumbai 65.63 @zarinamehta Kolkata 58.24 @jessie_paul Bangalore 57.95 @sharmashradha Bangalore 57.86 @nandinih Chandigarh 57.07 @rashmibansal Mumbai 56.08 @Rita_Banerji Kolkata 54.59 @drruchibhatt Pune 47.510 @chitraravi Chennai 40.9Follow us on Twitter @smeonestop
Influencer Profile’s WomenEntrepreneur #1 @kiranshaw 500 Retweets for every 100 Tweets 4 Tweets per day #2@ennovatesols Gets 35 Retweets for every 100 Tweets 175 Tweets per day
#3 @zarinamehta Gets 88 Retweets for every 100 Tweets 3 Tweets per day #4 @ jessie_paul Gets 58 Retweets for every 100 Tweets 4 Tweets per day #5 @ sharmashradha 146 Retweets for every 100 Tweets 3 Tweets per dayFollow us on Twitter @smeonestop
#6 @ nandinih Gets 58 Retweets for every 100 Tweets 5 Tweets per day #7 @ rashmibansal Gets 182 Retweets for every 100 Tweets 4 Tweets per day #8 @ Rita_Banerji 90 Retweets for every 100 Tweets 4 Tweets per dayFollow us on Twitter @smeonestop
#9@ drruchibhatt Gets 123 Retweets for every 100 Tweets 0.7 Tweets per day #10 @ chitraravi Gets 17 Retweets for every 100 Tweets 5 Tweets per dayResearch MethodologyFollow us on Twitter @smeonestop
Research MethodologySocial media marketing entails a thorough understanding of the influencers. But how does one go aboutanalyzing them? It’s through quantitative and qualitative measures. In order to understand the womeninfluencers in the entrepreneurial space we chose the following route.Platform Selection – Twitter:SME OneStop is present on all the leading social media platforms today. After a detailed analysis wezeroed-in on Twitter, due to its fast paced nature. In addition, more often than not, Twitter users arebloggers, v-loggers, community members and active online participants. Thus, they are an apt audienceto monitor for online conversations and engagements.Relevancy:Our targets were clear: Leading women entrepreneurs in India who are active conversationalists. Weresearched on women twitteratis who shared their expertise and were influencers on Twitter in terms ofnumber of followers. A complete list of 50 such Twitter influencers was collated, out of which, the top20 were shortlisted as being most relevant to us.Use of Influencer Tools:Next on our road map was the effective use of influencer tools. The three leading tools available todayare Klout, Tweetlevel & Twtrland. Klout score measures influence based on their ability to drive action(True Reach, Amplification and Network). Tweetlevel engagement considers individuals participationand interaction on twitter community. You can read about Klout & Tweetlevel’s approaches here andhere respectively.Twtrland was used to create a detailed summary of a person’s Twitter activities since the start, therebyhelping identification of influence indicators such as Retweets, Followers and @Mentions.Integration with Other Data to Gain Clarity:We start with a list of a hundred women influencers spanning the Indian region on Twitter. Find theirKlout and TweetLevel scores. Calculate average of the two scores. The resultant score, i.e. the SMEOneStop Influencer Score was thus arrived at to rank the influencers.
About Us SMEOneStop is a one-stop portal for all business requirements of Small& Medium Entrepreneurs. It assists SMEs in successfully growing their businesses. They consultSMEs on the booming business opportunities they can tap. SMEOneStop provides expertise onbusiness operations, finance, administration and management.Their vision is to partner with entrepreneurs in their biggest business ambitions. Theirknowledge spans a plethora of business sectors. They render expert business advice ontechnology, marketing, start-up advice, credit & risk management, tailor-made for variousindustries.
DisclaimerThis report is by no means exhaustive; nor is it the only manner in which we measure WomenEntrepreneurs on social media. In fact it is a starting point for developing insights into onlineWomen Entrepreneurs conversationalists and their online conversations.The few twitter handles that may have slipped through can be added to the list with your help.Do provide us with the missing Women Start-Ups conversationalists either by mailing us email@example.com or direct messaging us on @smeonestop and well add themover time.The data included in this report has been compiled over a period of three months i.e. Jan 2013 -Mar 2013. Any changes beyond this period would be excluded from the analysis in this report.This report is a snapshot in time, thereby implying that just because a person is an influencertoday does not indicate the person will continue to be one from now on. Similarly just becausesomeone is on number ten does not indicate the person will remain in that positionthroughout. The insights and learning’s included in this report are a result of the researchconducted by SMEOneStop and are not meant to impose opinions on others.The results published have been arrived at on the basis of analysis and methodology followedand do not represent any bias towards an individual or the personal views of SMEOneStop. TheTweetlevel, Twtrland and Klout information used for calculating the SMEOneStop Influencerscore published in this report has been considered with due permissions from the concernedauthorities and is not in violation of any laws; nor does the use of the Tweetlevel, Twtrland andKlout measurement platforms in this report constitute an endorsement SMEOneStop of suchplatforms.