Makers theory @ svc2 baltics (2012)

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All roads lead to Silicon Valley.

MAKERS
1) Market - and trends. Your market is so big that it’s scary
2) Acceleration - Amazing traction
3) Kinship - your cofounder is like your wife. Your product is your children
4) Edge - unfair advantage. Why you?
5) Revenue - show me the money
6) Social Proof – Who loves me?

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Makers theory @ svc2 baltics (2012)

  1. 1. The Makers TheoryAll Roads Leads to Silicon Valley@edithyeung
  2. 2. Nerd
  3. 3. Nerds
  4. 4. Rich People
  5. 5. Rich People
  6. 6. Story about EdithPianist, Singer, Engineer, Consultant, Community Organizer, Mobile Person, Investor
  7. 7. MAKERS
  8. 8. Makers of Silicon Valley Market - and trends. Your market is so big that it’s scary Acceleration - Amazing traction Kinship - your cofounder is like your wife. Your product is your children Edge - unfair advantage. Why you? Revenue - show me the money Social Proof – Who loves me?
  9. 9. Market & Trends1.  Mobile2.  Real time big data3.  Sharing economy4.  Low cost of entry
  10. 10. Mobile Customer  from  anywhere.  The  world  is  your  oyster.The mobile market is so large that it’s scary. $850 Billion by 2016 Smartphone & Tablet Growth Addressable Market (2012-16) Driving Mobile Web Use In millions $850B By 2016 1,750 1,460  630     1,160  480     880  330     $250B      190      1,120      980      830      690     2012   2013   2014   2015  2012   2016   Smartphones   Tablets   Note:  Addressable  market  size  includes  the  following  -­‐-­‐  mobile   security,  mobile  gaming,  mobile  adverMsing,  mobile  storage,  mobile   entertainment,  mobile  app  sales,  mobile  payment  processing  
  11. 11. Real Time / Big DataKnow exactly where you are and what youwant 24X7.
  12. 12. Sharing EconomyOpen source everything! Get paid fromsharing your house, car, food, etc.
  13. 13. Low cost of entryInfrastructure & Platform as a service
  14. 14. Acceleration – We are growing likecrazy!We grow from zero to _____users in 60 days.
  15. 15. Mighty Text
  16. 16. Kinship – we are family!•  Founder’s Story that show commitment & passion•  Find commonality
  17. 17. Edge – What is your unfairadvantage?My (startup) is the world’s firstand only _____.
  18. 18. Patentable TechnologyDolphin is the world’s first and onlyGesture & voice-enabled browser.
  19. 19. People
  20. 20. First to Market
  21. 21. Language
  22. 22. Location
  23. 23. Revenue – Show me the money!•  Recurring•  One-time•  Usage•  Advertising (CPM)•  Licensing•  Affiliate (CPI / CPA)
  24. 24. Social Proof – Who loves me?•  Investors•  Advisors•  Media•  Customers•  Partners•  Employees
  25. 25. Social Proof – Who loves me?
  26. 26. Road Not Taken (by Robert Frost)TWO  roads  diverged  in  a  yellow  wood,   And  both  that  morning  equally  lay    And  sorry  I  could  not  travel  both     In  leaves  no  step  had  trodden  And  be  one  traveler,  long  I  stood     black.  Oh,  I  kept  the  first  for  And  looked  down  one  as  far  as  I  could another  day!    Yet  knowing  how  way       leads  on  to  way,  I  doubted  if  I  To  where  it  bent  in  the  undergrowth;                should  ever  come  back.                      Then  took  the  other,  as  just  as  fair,        And  having  perhaps  the  beSer  claim, I  shall  be  telling  this  with  a  sigh         Somewhere  ages  and  ages  hence:    Because  it  was  grassy  and  wanted   Two  roads  diverged  in  a  wood,  and  wear;  Though  as  for  that  the  passing   I—  I  took  the  one  less  traveled  by,    there.  Had  worn  them  really  about  the   And  that  has  made  all  the  same,                     difference.                            
  27. 27. More references•  Venture Hacks•  Notes on raising seed financing by Chris Dixon•  A Fundraising Survival Guide by Paul Graham•  How to Create an Enchanting Pitch by Guy Kawasaki•  Startup Viagra: How to Pitch a VC by Dave McClure•  Follow me on Twitter: @edithyeung
  28. 28. Follow me on Twitter@edithyeung

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