Garuda

1,944 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,944
On SlideShare
0
From Embeds
0
Number of Embeds
54
Actions
Shares
0
Downloads
105
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Garuda

  1. 1. GARUDA INDONESIA : BECOME LEADING AIRLINE By : Ciu Heny Meiria Edith Lavindri Tjiang Mei Ling
  2. 2. Issue Places 2 nd position in the Indonesian airlines in term of number of passengers Background Oldest flight company, owned by government  have full support from the government Analysis Analysis Stage EKSTERNAL ANALYSIS INTERNAL ANALYSIS OPPORTUNITIES THREAD STRENGHT WEAKNESS Alternative Strategies Recommended Strategy STRATEGIC ISSUE
  3. 3. Recommendations Develop C i T i L i N K Cost Leadership & Differentiation for G a r u d a Garuda Indonesia’s s Road Map
  4. 4. ROAD MAP FOR DEVELOP CITILINK Ground Crew Alignment Fast Ground Turn Around Flight On Time Low Prices More Passengers Profitability STRATEGY MAP OBJECTIVES MEASUREMENT Financial <ul><li>Profitability </li></ul><ul><li>More Passengers </li></ul><ul><li>Market Value </li></ul><ul><li>Seat Revenue </li></ul>Customer <ul><li>Flight On Time </li></ul><ul><li>Low Prices </li></ul><ul><li>FAA On Time Arrival Rating </li></ul><ul><li>Customer Rating </li></ul>Internal <ul><li>Fast Ground Turn Around </li></ul><ul><li>On Ground Time </li></ul><ul><li>On Time Departure </li></ul>Learning & Growing <ul><li>Ground Crew Alignment </li></ul><ul><li>% Ground Crew Trained </li></ul><ul><li>% Holiday Package </li></ul>
  5. 5. Cost Leadership Differentiation Use young planes Implement IT holistic marketing shuttle bus with e-check in Priority Passenger Program Cooperation tourism board in all over foreign countries

×