EditMe Webinar: Avoid the Post Launch Flop, with Jeff Cutler

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Don't launch your community until you know how to get people interested in your conversation, how to get them signed up, and get them participating in your online community. If you launch without these secrets to success, you launch with a big bang followed by a big flop and letdown.

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  • LAUNCH FIRST POLL ON BLOGGING AT END OF THIS SLIDE
  • ASK POLL ABOUT FUTURE TOPICS
  • EditMe Webinar: Avoid the Post Launch Flop, with Jeff Cutler

    1. 1. 1 Avoid the Post-Launch Flop Best practices for making your collaborative Website support your vision, your company and your team. Without driving you mad in the process.
    2. 2. 2 What is EditMe?  Easiest way to create collaborative websites  Use EditMe for business websites, private intranets, online communities, classroom sites, project team sites - just about any type of web site you need.
    3. 3. 3 Who are we? Matthew Mamet Jeff Cutler Head of Customer, EditMe Content Creator, Social Media Strategist Twitter.com/msmamet Twitter.com/jeffcutler www.EditMe.com www.JeffCutler.com
    4. 4. 4 Quick Poll Are you blogging for your business today?
    5. 5. 5 Content is Value But to whom?
    6. 6. 6
    7. 7. 7 Define Your Audience Define Your Goal Define Your Content
    8. 8. 8 No Islands!
    9. 9. 9
    10. 10. 10 Solo rhymes with “OH NO!” DO NOT GO IT ALONE!
    11. 11. 11 Steps to Success in Content Creation
    12. 12. 12 Assemble a Team Have a Plan Focus on Motivation Open Your Doors Think of Content Consumer
    13. 13. 13 TEAMWORK
    14. 14. 14 EDITORIAL CALENDAR
    15. 15. 15 BRAINSTORM LISTEN DERIVE
    16. 16. 16 PASSION
    17. 17. 17 WELCOME MAT GUEST POSTS BUILD ON OTHERS
    18. 18. 18 MULTI-MODAL Audio/Video/Micro/Social
    19. 19. 19 Then get rolling. Determine a regular schedule and maintain it.
    20. 20. 20 EMPATHY Become your audience and read your material.
    21. 21. 21 Ask Us Questions! http://twitter.com/jeffcutler http://twitter.com/msmamet http://twitter.com/EditMe http://Facebook.com/EditMe Next Week: Engaging your Customers Across the Social Web with Aaron Strout, CMO of Powered, Inc. Register now at: http://ow.ly/1LWMW

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