Action Plan for Building Online Communities

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Whether you're a major brand or a very small business, you should be using web-based tools to collaborate with the people interested in your product or service. But, in order to build a thriving online community, you'll need to know how to use the best of both online and real world experiences to build your collaborative site.

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  • If time and budget is limited, focus on Google and the others will fall into place.
  • Action Plan for Building Online Communities

    1. 1. An Action Plan for Building Online Communities<br />April 19, 2010<br />Image Copyright Rush “Exit Stage Left”<br />
    2. 2. Who are we?<br />Stephen Dill<br />Founder, SRD Interactive<br />Twitter.com/srdill<br />www.SRDInteractive.com<br />Matthew Mamet<br />Head of Customer, EditMe<br />Twitter.com/msmamet<br />www.EditMe.com<br />
    3. 3. Step One - Decide Your Goal<br />What will you offer? <br />Who will want it? <br />What message would grab their attention?<br /> How will you define success?<br />Be Realistic!<br />
    4. 4. Step Two - Define the Challenge<br />Assess your strengths – what do you do best?<br />Find others with expertise – what size communities have they built?<br />Knowing where to build communities and how you are going to do it, build a budget<br />Tools are important, become practiced in their use<br />Make it easy for people to participate<br />
    5. 5. Step Three - Quietly Build Momentum<br />Discover the domain experts in your field and become known to them<br />Build profiles on the platforms being used by all the experts you are going to communicate with<br /><ul><li>Go through their blogs to find two to four posts to comment on
    6. 6. Set up and execute aneditorial calendar to schedule regular content creation
    7. 7. “Expanding too quickly can mean failure.” – Martin Reed, Community Spark
    8. 8. Create Valuable Content!</li></li></ul><li>Step Four - Make Friends<br /><ul><li>Begin commenting on specific posts identified in such a way as to be noticed for your expertise or willingness to engage
    9. 9. Start a dialogue with each domain expert, where ever they are: Twitter, LinkedIn, Facebook, Friendfeed, etc.</li></ul>Post links to your comments pages and include their Twitter handle in your post<br />Givers Gain<br />Open up – show your personality<br />
    10. 10. Step Five – Step Behind the Curtain<br />Your community is about them, not you!<br />Identify key community members to promote to community moderators<br />Askyour community experts to create regular content<br />Make a big deal about everyone who participates.<br /><ul><li>Drive traffic: bookmark your posts, update FB & LI and tweet, tweet, tweet
    11. 11. Stick to the plan. Community requires daily care and feeding.</li></li></ul><li>What is EditMe?<br />Easiest way to create collaborative websites<br />Use EditMe for business websites, private intranets, online communities, classroom sites, project team sites - just about any type of web site you need.<br />
    12. 12. What is SRD Interactive?<br />Online Interactive Marketing Services<br />SRD InterActive provides expertise, experience and creative thought to produce actionable plans: assess the current situation, confirm the business need, and recommend and manage the proper solutions.<br />Currently featuring social media training for all levels of an organization and the academic community.<br />
    13. 13. Get Started Now<br />Special Offer for attendees of this Webinar<br />Two Month Free Trial on any plan that registers with coupon code srdill<br />There is a limit to the number of times this coupon can be used, so reserve your 2 month’s free at www.EditMe.com/pricing <br />
    14. 14. Ask Us Questions!<br />http://twitter.com/msmamet<br />http://EditMe.com<br />http://twitter.com/srdill<br />http://srdinteractive.com<br />Next Week: Users, Groups, Policies . . . Oh MY!<br />Managing community members in EditMe<br />Register now at: http://bit.ly/EditMeUsers<br />

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