[How to]DealWithGooglePandaInMENA


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Everybody is talking about Google Panda! But what is this? How can it affect MENA content and seach? This article explores the scenario in a very summarized and not technical way what is Google Panda and what are it's effects for MENA region

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[How to]DealWithGooglePandaInMENA

  1. 1. Digitalmena.wordpress.com How To deal with Google Panda in MENA
  2. 2. How To objective Present a summarized 5 step explanation about Google Panda and how it can impact MENA digital content and search Digitalmena.wordpress.com
  3. 3. 1 step Digitalmena.wordpress.com What is SEO? Search engine optimization is the process of improving the visibility of a website through the “organic” or “natural” results. If you type “gift” in a search engine an algorithm considering lots of elements such as site audience, programming, linking, authority will be calculated and show the best scores in the first positions Best algorithm score Better visibility = more clicks = more results for the brand Paid results Natural results
  4. 4. 2 step Digitalmena.wordpress.com How does SEO work? To improve the natural results (rise algorithm score) different initiatives can be done in two main areas : on and off page On page Off page Description Objective Examples Practices inside the website structure <ul><li>Titles and meta description </li></ul><ul><li>URL structure </li></ul><ul><li>Sitemap taxonomy </li></ul><ul><li>Keyword strategy </li></ul>Turn the website structure the most “indexable” as possible Practices outside the website such as link submissions to forums, blogs and social networks <ul><li>Contend feeds </li></ul><ul><li>Other websites linkages </li></ul><ul><li>Own link spread </li></ul><ul><li>Internal linkage </li></ul><ul><li>Content tools spread </li></ul>Spread the website knowledge and relevance through the net due to its social context Best algorithm score
  5. 5. 3 step Digitalmena.wordpress.com The Caffeine update This updated called Caffeine was made in 2010 with diverse purposes such as improving the algorithm providing faster and more relevant searches The ascending social dynamics of Internet made the “off page” practices much more important than before. It happened mainly because of the magnanimous growth of social networks and users power of persuasion A practical example of SEO power can be viewed when users search for a query and see Yahoo! Answers, Blogs and Forums results If the message is negative and related to a brand all users will have contact with a bad influence On page Off page Off page On page On page Off page On page
  6. 6. 4 step Digitalmena.wordpress.com The Panda update Panda was made in 2011 april with the main reason to provide better search results. It works by eliminating the “farmers”- websites creators that only replant content from other sources. It is bad news for companies such as that were making rivers of money only by copying other sites content, generating audience and monetizing through Google Adsense pay per click system. Some players of the market did not like the Panda due to the possible benefit it could bring Google or companies related to their advertising services. Ciao.co.uk, a price grabber company owned by Google’s competitor Microsoft, lost 94% of organic performance after the implementation of Google Panda
  7. 7. 5 step Digitalmena.wordpress.com MENA impacts <ul><li>There are still many “farmers” </li></ul><ul><li>The rise of region indicators such as e-commerce, advertising, Internet penetration, social networks and broadband growth will empower the importance of “off page” practices even more </li></ul><ul><li>Loads of “farmers” in the region will lose relevance </li></ul><ul><li>Google will be happy because SEO and SEM practices will have to be executed with more professionalism </li></ul>Considerations Consequences <ul><li>Content is as pulverized as the audience in the region. Consequently, there are no absolute content kings and audience loyalty is low </li></ul><ul><li>The lack of content in the region is even more clear. Many initiatives for content creation will appear. Original and high quality content built through own users efforts and creativity will gain visibility </li></ul>
  8. 8. Digitalmena.wordpress.com How To deal with Google Panda in MENA