The statement of general principles of design


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The statement of general principles of design

  1. 1. Supplementary Manual of “Cienciografia” Graphic Science Noriega The statement of general principles of design Fundación
  2. 2. Presentation The wording of the general principles of design was carefully analyzed and structured in a way that can be used to build any particular theory or design-related specific. This paper is a small part of the book General Theory of Design and “Cienciografia” manual which is available in The statement of the General principles of the design is a work that is part of the Education Plan of the graphics science which promotes Eder Noriega and is supported by the Bits Foundation. Recognition from the Bits Foundation to: Trent Westerlund and Alberto E. Berrios for the contribution in the translation of this work. Assistant: Julio Lopez. The Statement of the General principles of the design has been created according to the plan of his author Eder Noriega Torres. First Edition 2013.ALLRIGHTS RESERVED. This work may be reproduced and used for educational purposes. Its sale is prohibited. Use is permitted provided you mention the source and author. This work has been registered in the National Directorate of copyright, Ministry of Interior, Republic of Colombia, and is protected by intellectual property rights. If you have knowledge of a use contrary to the established, please inform at Fundación By a well educated world
  3. 3. Introduction. Creativity principle. Principle of objective and subjective concept. The communicative principle. Principle of interactivity. Principle of good planning. Principle of adaptation. Functionality principle. Principle of color. Template principle. Principle of the composition, organization and aesthetics. Orientation principle. Perception principle. Measurement principle and proportionality . Preference principle. Uncertainty principle. Bibliography Index 3 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
  4. 4. All activity and professional discipline need theory and is precisely the General design theory which gives rise to the Declaration of the General PrinciplesofDesign.
  5. 5. Introduction 5 The statement of general principles of design are based on many concepts and definitions provided by entities that promote the work of design and its global standardization such as the following: 1) International Council of Societies of Industrial Design (International Societies Council of Industrial Design - ICSID). 2) International Council of Graphic Design Associations (Icograda). 3) The world body for graphic design and visual communication International Organization for Standardization (ISO). 4) International Association of Photographers. 5) International Federation Film Producers Associations (Fédération Internationale des Associations de Producteurs de Films - FIAPF). 6) International Ergonomics Association (IEA) 7) International Union of Architects (Union Internationale des Architectes - UIA). The wording of the universal principles of design was carefully analyzed and structured in a way that can be used to build any particular theory or design-related specific. This paper is a small part of the book General Theory of Design and Cienciografía m a n u a l w h i c h i s a v a i l a b l e i n It is supported by the Bits Foundation and intellectual property is protected in the National Copyright Office, Republic of Colombia. The following paper is the fruit of over twenty years of experience in the field of digital visual communication by this humble designer.
  6. 6. Creativity principle1 All designs, by principle, are creative acts with a touch of inspiration. 6
  7. 7. Principle of objective and subjective concept2 All design implies a subjective and objective conceptual idea. The goal of design concepts are easily noticed by the form and its matter and is identified because it is the common view that everyone perceives, but the concept is not subjective; is unique and is always interpreted in different ways. 7
  8. 8. The communicative principle3 Every design principle communicates something. Tico Potencializador D t rgentee e Parque Agrotemático G A L E R Í A 8
  9. 9. Principle of interactivity4 Every design by principle communicates something; human communication is interactive. The design principle is interactive, allowing the senses to perceive things and interact with each other. 9
  10. 10. Principle of good planning5 All design, by principle needs to be well planned and spend at least one stage of analysis, creation, implementation, evaluation and control. 10
  11. 11. Principle of adaptation6 The design is adapted permanently in any space and time. The law of “dynamism and adaptation” of forms requires that the designs must be tailored to particular cases and universal cases. The particular designs are made with the purpose of solving a particular problem; universal designs are made to solve problems that suit everyone, regardless of their abilities and skills. 11
  12. 12. Functionality principle7 All design by principle is functional, meets our needs, solves a problem and improves systems. 12
  13. 13. Principle of color8 Every design principle has color because light is color. 13
  14. 14. Template principle9 All design by having the form generates a "model or guide template", but this template is always contained within an area or any space; the template is contained in our environment. A template can be a model, architectural model or an object taken as an example. In addition a format is also a space, an area, or a region with standardized measures; for example, a paper template.
  15. 15. Principle of the composition, organization and aesthetics. 10 All design, by principle, is organized, aesthetic and configured as a composition. Organizing is arranging but aesthetics and composition achieve the beauty and expressiveness that the order itself is not enough. The principle of composition achieves expressive design that is persuasive, consistent, balanced and rhythmic. 15
  16. 16. Orientation principle11 Every design principle has a spatial location that enables sense of direction. Text 16
  17. 17. Perception principle12 Every design by principle is perceptive. 17
  18. 18. Measurement principle and proportionality 13 Any design by principle has a size, is measurable proportional and responsive to the available space, a template and all its surroundings. 18
  19. 19. Relevance principle14 All designs have relevant elements that will give them a particular shape; they also have elements that make it up but in turn the design can also be relevant to other designs around you. ABC 19
  20. 20. Uncertainty principle15 By principle, all human design is not perfect and there will always be an uncertainty point indicating that the design is not finished; perhaps something is missing, wrong, or maybe you will never know what happened. The uncertainty principle of the design is what motivates us to continue investigating discovering and innovating every day. If this principle did not exist then the design would be inactive, because there would be no design to discover. 20
  21. 21. Bibliography Http:// Theory of color. Http:// Neurocomunicación. Http:// Fundamentals of graphic language. Joan Costa. Http:// Laws of gestalt. Http:// Geometric concepts. Http:// Theory of color. Http:// Theory of communication. Neuroanatomía funcional. Segunda Edición. Jairo Bustamante B. 1994. How the brain works. Http:// Credits and recognition of images Stock XCHNG: Fotos libres: Free Icons: Institutional brands on this site are the property of Noriega. 21
  22. 22. Noriega Eder Noriega Torres was born in the municipality of La Paz (Cesar) Colombia, November 1, 1970. He is publicist, graphic designer and digital artist of the 3D, photographer, Infographic Designer, developer of graphical interfaces for websites, video games and software. He is communicologist, researcher, writer and lecturer. One of his well-known works at the international level is "The spoken and song vocal technique", a technical work aimed at beginners and professionals who work with the voice. He is the author of several well-known brands in Colombia. He discovered the “Cienciografia” as the scientific discipline of graphic Sciences. Among his works are: theory of the forms which explains in detail the universal laws of forms and everything to do with this world. “Cienciografia” manual, graphic science. Statement of the General principles of design. Theory of graphic communication. He discovered the law of affinity graphics and that led him to establish the affinity graphics or “afingrafia” of the Spanish alphabet. Finally the work of the “afingrafia” of the Spanish alphabet gave rise to the strengthening of the traditional method of teaching literacy with the program called “Tico” especially for primary basic education. “Tico” is a comprehensive educational program of literacy which promotes in Colombia his foundation and more specifically in the departments of Cesar and la Guajira. He have more than 20 years of experience in the graphic field. Worked for a while with advertising agencies and newspapers from the northern coast of Colombia, but finally his heart told him to become independent and work as an independent entrepreneur. He has worked as a self-taught in the field of chemistry and in which he have managed to develop some formulates of great importance for the medical industry and cosmetics, including the discovery of a drug to eradicate the fungus for Onychomycosis affecting the nails, the formulation of a natural extract to control the abnormal hair loss, a chemical biological liquid formulation to effectively control the scourge of termites. The duality of these two knowledges, design and chemistry, led him to create the Bits Foundation in the year 2012, a Non-governmental organizations (NGOs) of social character that promotes science and technology in Colombia. He is currently the Chairman and legal representative. Bits Foundation grows every day and extends their knowledge through the internet at a national and international level. One of his main projects is called, a lecture on education aimed at teachers and students from the basic primary and secondary. Eder Noriega Torres