With the death of the ‘job for life’ and average length of
employment now in the low single figures, anyone could
be forgiven for thinking that, like the carriage clock, Long
Service Awards are a relic from another time.
Our research finds the opposite however: Long Service
Awards (LSAs) are alive and well. Organisations are as
committed to them as ever and see them as an important
part of the recognition mix. What’s more, many are
thinking hard about how they can make reward more
personal, relevant to their employees and effective for their
In this report we share a snapshot of what organisations are doing around their Long Service Awards as well as five action areas to consider in order to improve their effectiveness.