Edelman Budget Polling 2014

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Following George Osborne's Budget Statement announcement, Edelman's polling shows the UK general population's sentiment towards the Budget and key political parties.

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Edelman Budget Polling 2014

  1. 1. EDELMAN BUDGET POLLING 2014
  2. 2. © Copyright 2014 Daniel J Edelman Inc.2 Intelligent Engagement 37% 33% 41% 33% 31% 27% 37% 36% 31% 23% 24% 21% Conservatives David Cameron Labour Ed Miliband Lib Dems Nick Clegg Please indicate how much you trust the following political parties to do what is right using a nine-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”.; Please indicate how much you trust the following political leaders to do what is right using a nine-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. CHANGE IN TRUST IN POLITICAL PARTIES AND THEIR LEADERS TO DO WHAT IS RIGHT Conservatives maintain trust levels; Labour and Lib Dems suffer a decrease in trust Levels of trust in January Levels of trust last night
  3. 3. © Copyright 2014 Daniel J Edelman Inc.3 Intelligent Engagement 23% 19% 11% 9% 7% 7% -17% -15% -22% -21% -20% -17% Conservatives Osborne Labour Miliband Lib Dems Clegg Labour and Lib Dems the clear ‘trust losers’ from the budget REPORTED CHANGE IN TRUST IN POLITICAL PARTIES AND THEIR POLITICIANS TO MANAGE THE ECONOMY NET reported increase in trust to manage the economy NET reported decrease in trust to manage the economy Please indicate how today's budget has affected your trust in the following politicians to manage the economy; Please indicate how today’s budget has affected your trust in the following political parties to manage the economy.
  4. 4. © Copyright 2014 Daniel J Edelman Inc.4 Intelligent Engagement 20% 50% 21% 9% Get better Stay the same Get worse Don't know The budget makes little difference to the current standard of living THE EFFECT THE BUDGET WILL HAVE ON STANDARDS OF LIVING Do you feel your standard of living in terms of your level of wealth, comfort and access to material goods and necessities will get better, get worse or stay the same as a result of today’s budget?
  5. 5. © Copyright 2014 Daniel J Edelman Inc.5 Intelligent Engagement 57% 16% 23% Well over half say their cost of living has increased since the last general election STAYED THE SAME NET INCREASE NET DECREASE DON’T KNOW CHANGE IN COST OF LIVING SINCE LAST GENERAL ELECTION 5% How has yourcost of living changed since the last general election in 2010? May not add to 100% due to rounding.
  6. 6. © Copyright 2014 Daniel J Edelman Inc.6 Intelligent Engagement 10% 20% 13% 35% 10% 51% 57% 59% 67% 75% This budget a budget for Britain, not a budget for me Will make a positive difference to Britain Will make a positive difference to meKEY FEATURES OF THE BUDGET – POSITIVE FOR BRITAIN VS. POSITIVE FOR ME Again looking at the policies announced today, please tell us whether you think it will make a positive difference to you, whether you think it will make a positive difference to Britainor neither. £140m extra for flood defence repairs and maintenance £200m made available to fix potholes Help to Buy equity scheme for new-build homes extended to 2020 Tax restrictions on pensioners' pension pots to be removed Budget to be capped at £119bn for 2015-16
  7. 7. © Copyright 2014 Daniel J Edelman Inc.7 Intelligent Engagement 3% 12% 33% 28% In the next 12 months In 1 to 2 years In 3 to 5 years In 5 to 10 years Austerity is here to stay WHEN WILL AUSTERITY END? When do you think the Government's austerity measures will end? (Don’t know 25%)
  8. 8. © Copyright 2014 Daniel J Edelman Inc.8 Intelligent Engagement Methodology This survey was produced by research firm Edelman Berland and consisted of 20-minute online interviews conducted on March 19th 2014. The research sampled 1,630 respondents, nationally representative of age, sex and region in the United Kingdom. Edelman Berland is a global, full-service market research firm that provides corporate, non-profit and government clients with strategic intelligence to make their communications and engagements with stakeholders the smartest they can be. The firm specializes in qualitative and quantitative research, measurement, tracking and analysis in reputation, branding and communications. Edelman Berland is part of Edelman, the world’s largest public relations company. Edelman Berland has more than 100 employees in offices around the world. For more information, please visit http://www.edelmanberland.com

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