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Microsoft: Get Game Smart Portfolio

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Microsoft’s Get Game Smart program is dedicated to educating parents about their children’s gaming habits, allowing them to discuss those habits and ensure healthy gaming activity. As the program
grew in influence it was discovered that it could be
customized and applied to countries outside its initial
launch zone.

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Microsoft: Get Game Smart Portfolio

  1. 1. GetGameSmart.com Digital Digital
  2. 2. The Challenge Microsoft’s Get Game Smart program is dedicated to educating parents about their children’s gaming habits, allowing them to discuss those habits and ensure healthy gaming activity. As the program grew in influence it was discovered that it could be customized and applied to countries outside its initial launch zone. www.getgamesmart.comHome Page GetGameSmart.com 2 Digital
  3. 3. Our Solution Edelman Digital took the existing Get Game Smart website and redesigned it to launch in multiple countries adding additional regionally specific information and restructuring the site to accommodate the additional content. These additional launches also allowed the creative team the chance to refresh the whole look and feel of the website and create additional opportunities to engage the user with new compelling content. Edelman also facilitated multiple language translations, creating versions of the website for the U.S., Canadian, and European Markets. Capabilities Utilized Strategic Research User Experience Content Strategy Art & Design Copy Development Programming Functionality Planning Information Architecture Content Management Systems Digital Video Distribution Digital Video MeasurementGet Game Smart Ambassadors GetGameSmart.com 3 Digital
  4. 4. Get Game Smart Blog Family Tools - Complete the PACTHelpful Hints - Three Easy Steps GetGameSmart.com 4 Digital
  5. 5. About Edelman Digital Edelman Digital has been an award winning, full service digital engagement agency since 1995. We do this by creating authentic content, communications and experiences that earn trust, build community and drive business results. Integrated digital programs, bridging traditional and social media with online PR and marketing, are our strength. This includes everything from strategy derived from insights and research to creative development and execution. Our digital engagement includes community management, influencer outreach and social media advertising, and our web visibility initiatives include search engine marketing and optimization. Through the years we’ve discovered that if you find the story from the consumer you can tell it back to them in their language—let us help you own that story. www.edelmandigital.com www.twitter.com/edelmandigital www.facebook.com/edelmanGetGameSmart.com 5 Digital

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