SlideShare a Scribd company logo
1 of 22
Download to read offline
Value, Engagement and Trust
in the era of Social Entertainment
25th May 2011




                                     1
What makes entertainment social?


                The key is in the sharing […]
            A few years ago it would have been
              rude to be on your laptop whilst
                   watching a movie with
            friends....now it's part of that social
                         experience



                                                      2
In the U.S., Technology Holds the Top Spot Over Four Years, While
Entertainment Ranks Towards the Bottom
                                    Trust in Industries among the informed publics audience – U.S.

               2008                                        2009                                                2010                                               2011
 1.   Technology              78%         1.    Technology                     72%           1.     Technology                     81%           1.    Technology                     73%
                                                                                                                                                 2.    Food and beverage              54%
 2.   Biotech/life sciences   73%         2.    Biotech/life sciences          60%           2.     Food                           64%
                                                                                                                                                 3.    Brewing and spirits            53%
 3.                                       3.    Food                           56%           3.     Biotech                        62%
      Banks                   71%                                                                                                                4.    Biotech                        53%
                                                Consumer packaged                            4.     Retail                         61%           5.
 4.   Retail                  67%         4.                                   53%                                                                     Telecommunications             51%
                                                goods manufacturers
                                                                                                    Consumer packaged                            6.    Retail                         51%
      Consumer packaged                   5.    Retail                         47%           5.                                    57%
 5.                           64%                                                                   goods manufacturers
      goods manufacturers                                                                                                                        7.    Automotive                     49%
                                          6.    Health care industry           41%           6.     Health care industry           50%                 Consumer packaged
 6.   Automotive              62%                                                                                                                8.                                   48%
                                                                                                                                                       goods
                                          7.    Pharmaceuticals                39%           7.     Energy                         50%                 OTC personal health
 7.   Health care industry    58%                                                                                                                9.                                   46%
                                                                                                                                                       care products
                                          8.    Energy                         39%           8.     Pharmaceuticals                45%
                                                                                                                                                 10. Energy                           43%
 8.   Entertainment           55%
                                          9.    Banks                          36%           9.     Automotive                     45%           11. Entertainment                    39%
 9.   Pharmaceuticals         55%                                                                                                                12. Pharmaceuticals                  38%
                                          10. Entertainment                    35%           10. Entertainment                     41%
 10. Energy                   54%                                                                                                                13. Insurance                        26%
                                          11. Automotive                       32%           11. Banks                             33%
                                                                                                                                                 14. Financial services               25%
 11. Insurance                50%         12. Insurance                        29%           12. Insurance                         32%
                                                                                                                                                 15. Banks                            25%
 12. Media companies          48%         13. Media companies                  27%           13. Media companies                   32%           16. Media                            22%


                                Results from Edelman Trust Barometer A30-45. [TRACKING] Now I would like to focus on your trust in different industry sectors. Please tell me how much you TRUST
                               businesses in each of the following industries to do what is right. Again, please use a nine-point scale where one means that you “DO NOT TRUST THEM AT ALL” and
                                                                                              nine means that you “TRUST THEM A GREAT DEAL.” (Top 4 Box) Informed publics ages 25-64 in the US
                                                                                                                                                                                               3
Methodology

• Methodology: Custom Online Survey

• Target audience: Adults ages 18 - 54

• Geographies: US & UK markets

• Sample Sizes & Field dates:
    – US: 517 respondents surveyed from
      February 22 – 24, 2011
    – UK: 504 respondents surveyed from
      February 24 – 27, 2011




                                          4
                                          4
Current Behaviors




                    5
Trust in the entertainment industry has
generally decreased over the past five years
                    How much trust in the entertainment industry in the US
                                 has changed over 5 years?
              32%
                                28%

                                                                          23%

                                                                                                       17%




                      2010                                                              2011

     Net "trust" in the UK entertainment industry    Net "trust" in the US entertainment industry


                                                                                                                                            *

                                                                                                                                                  6
                                                    Q3. To what extent do you trust business in the entertainment industry to do what is right?
The internet continues as second most often turned
to source of entertainment in US
                                        US 2010                               US 2011


   58%
         47%
                  32% 32%
                                                  28%
                                                                          6%
                     INTERNET
     TV                                                                       FILM

                                                                         Base: US respondents (n=517)
                                Q5. What source of entertainment do you turn to most often? [select one]   7
More than half in the US consider social
networking sites a form of entertainment
                                                                               70%
      45-54    30-44   18-29    TOTAL
                                                                     56%                 57%

                                                           46%
                         42%
                               35%         34%

                                     24%

      12%
            8% 6% 9%



        Don’t know               No                                        Yes
            8.75%              33.75%                                    57.25%
                                                  Base: UK 2011 respondents: (n=504); US 2011 respondents: (n=517)
                                            Q18. Do you consider social networking sites to be a form of entertainment?
                                                                                                                          8
Respondents report spending more time with the
internet and social media for their entertainment


                                     63%
                                                56%
                                                                                49%
                                                                    40%
              30%
                                                                                                                27%
 23% 26%            24%                                                                             23%
                                                                                                                                   16% 15%




 Television   Movies                   Internet                  Social Media                           Music                   Video Games

                                                                                                               UK                             US
                                                                                     Base: UK 2011 respondents: (n=504); US 2011 respondents: (n=517)
                     Q8. In the past year, do you believe you are spending more, less or the same amount of time with the following types of entertainment?   9
More time being spent across multiple devices.
Audience attention is divided across screens.

                 Percentage of people spending “More Time”

   59%
         53%   53% 52%
                                         49% 52%

                                                                       38% 36%
                                                                                                               29%                           29%
                                                                                                     26%                          25%




    Laptop     My Home / Mobile Phone                                       DVR                    MP3 Player                     Television
                 Work
               Computer                                                                                         UK                             US
                                                                                       Base: UK 2011 respondents: (n=504); US 2011 respondents: (n=517)

                  Q9. In the past year, do you believe you are spending more, less or the same amount of time using the following devices to access media?
                                                                                                                                                             10
Consumers are interested in additional content
that is connected across platforms
  I would like to use my computer to access                                                                                                      52%
    additional online content related to my
                 entertainment                                                                                                                   52%

    I would like to use my mobile phone or                                                                    31%
     device to interact with entertainment                                                                 29%

 I would like to use social networks such as                                                                 30%
  Facebook to interact with entertainment                                                           25%

  I would like to see entertainment provide                                                              28%
    me with the ability to interact real-time
                with the content                                                                             30%

       I like being able to interact with
   entertainment such as being able to vote
                                                                                                        27%                                         UK
  for my favorite contestants on reality TV…                                                     23%                                                US


                                                                                                 Base: UK 2011 respondents: (n=504); US 2011 respondents: (n=517)
                                                                                                                                                                       11
                          Q12. Next, we’d like to ask about your preferences for interacting with entertainment. How would you indicate your level of agreement with the
                                                                                                                                                   following statements?
Entertainment value




                      12
Perception of value provided by entertainment sources
has dropped, but social networks remain steady
                                  US Entertainment Sources: Providing Value
                                  % Providing “Very Good” or “Excellent” Value

      40%
            37%        37%
                                                    34%
                                                                                 32%                         32%                          31%



                                 18%
                                                              14%                         14%                          15%                         14%




        Social      Film Producers / Music Companies                             Gaming                  Cable Television                  Satellite
    Networking Sites Movie Studios                                              Companies                  Providers**                    Television
                                                                                                                                         Providers**
                                                       2010                2011
                    *NOTE: Data unavailable for years 2007 and 2009. Data from 2008 includes respondents ages 18-34 only.
                    **NOTE: Data for 2008 is for “TV Broadcasters/Producers”
                    Q11. Thinking about the entertainment provided by each of the following entities, do you think in general they provide excellent, very good,   13
                    good, fair or poor value?      Base: US respondents (n=517)
Free or paid?




                14
US Entertainment spending year on year is
consistent
                                    US Entertainment Spending Per Month (Self-Reported)

                                                              25%
                                                       23%
                                                21%
                                          20%

                                                                              16%
                                                                                     14%                                           14%
                                                                                                     12%                    12%
                                                                                                            11%
             9%                9% 9%
                     6%




              Nothing          $1 - $10   $11 - $25    $26 - $50              $51 - $75             $76 - $100             More than
                                                                                                                             $100

                                                      2010*         2011

                                                                                                      *NOTE: Data unavailable for years 2007-2009
Base: US respondents (n=517)
                                                      Q13. In a typical month, about how much do you personally spend on purchasing entertainment?
                                                                                                                                                     15
Personal enjoyment and visual/sound quality are even
more important now than in 2010 as US purchase drivers

              The hours of enjoyment the                                                                           72%
               entertainment will provide
                                                                                                                       76%


               Being able to purchase the                                                                     66%
                  entertainment easily
                                                                                                                        77%


Excellent visual or sound quality of the                                                                                77%
             entertainment
                                                                                                                               85%


           My personal enjoyment of the                                                                                76%                             US 2010
                  entertainment
                                                                                                                                    91%                US 2011

                                Q10. Below are some things people might take into consideration when purchasing entertainment. How important are each of the following
 Base: US respondents (n=517)                                                                                                                  things to you, when you
                                 are considering making an entertainment purchase – extremely important, somewhat important, neither important nor unimportant, not too
                                                                                                                                                                            16
                                                                                                                                       important or not at all important?
Being one of the first to have new entertainment
has dropped dramatically in importance

         The number of devices with which I can                                                                                58%
               access the entertainment
                                                                                                                     48%


                  Being one of the first to have new                                                       39%
                           entertainment
                                                                                     17%

            Having unrestricted ability to share or                                                                         55%
             make copies of the entertainment
                           legally                                                                             42%


                                                                                                                 44%
                     Popularity of the entertainment
                                                                                                   31%
                                                                                                                                                     US 2010
                                                                                                                                                     US 2011
                                  Q10. Below are some things people might take into consideration when purchasing entertainment. How important are each of the following
Base: US respondents (n=517)                                                                                                                     things to you, when you
                                   are considering making an entertainment purchase – extremely important, somewhat important, neither important nor unimportant, not too
                                                                                                                                                                              17
                                                                                                                                         important or not at all important?
More US respondents are willing to view / listen to advertising to get
free entertainment; but won’t compromise on privacy
                  What are consumers willing to sacrifice for free entertainment?

          Advertisement-free entertainment
                                                                                                                              47%
                                                                                                                                    60%

      The ability to share the entertainment
                                                                                                                          43%
                                                                                                                                53%
     The ability to access the entertainment                                                                          40%
                on multiple devices                                                                                     45%
     The ability to access the entertainment                                                          29%
           on the device of my choice                                                                27%
              Visual or sound quality of the                                     14%
                      entertainment                                            10%

         Privacy of my personal information
                                                                                   13%
                                                                           7%

                              None of the above
                                                                                   16%                                                US 2010
                                                                                 11%
                                                                                                                                      US 2011

                 Base: US respondents (n=517)
                 Q17. Which of the following would you be willing to sacrifice in order to get your entertainment for free?                     18
Overwhelmingly the move from free to
paid/subscription models is received negatively

  Impact of moving from free to paid/subscription
                                                                                                   UK                             US
             models for entertainment

          56%
    49%

                     35%
                              32%


                                                    12%           10%
                                                                                          3%           2%                     1%           1%

  Very negatively    Somewhat                  Neither positively                         Somewhat                        Very positively
                     negatively                 nor negatively                            positively


                                                                                       Base: UK 2011 respondents: (n=504); US 2011 respondents: (n=517)
                        Q14. If your favorite media companies started requiring a paid subscription for previously free entertainment, how would this impact   19
                                                                                                                      your feelings toward those companies?
So what does this tell us?




                             20
Movie studios and Network TV companies are top of mind in US
Entertainment

                Top of Mind Entertainment Companies (by Category)




  *NOTE: Data has been optimized for visual presentation and is different from the actual frequency distribution.

                  Base: US respondents (n=517)

                  Q2. When you think about the entertainment sector, which companies come to mind? Please list any companies that you can think of.   21
Entertainment companies must embrace the three
points of attention
                    Entertainment
                       Content




                        Social
                    Entertainment

    Technological                      Social
       Device                       Conversation

                                                   22

More Related Content

Viewers also liked

Reaching a New Generation: How to Effectively Use Content to Capture the Atte...
Reaching a New Generation: How to Effectively Use Content to Capture the Atte...Reaching a New Generation: How to Effectively Use Content to Capture the Atte...
Reaching a New Generation: How to Effectively Use Content to Capture the Atte...
NewsCred
 
reaDIYmate - TeleSound Paris-Tech Talk
reaDIYmate - TeleSound Paris-Tech TalkreaDIYmate - TeleSound Paris-Tech Talk
reaDIYmate - TeleSound Paris-Tech Talk
Olivier Mével
 

Viewers also liked (8)

Web Engagement Management - What To Know Before You Get Hitched
Web Engagement Management - What To Know Before You Get HitchedWeb Engagement Management - What To Know Before You Get Hitched
Web Engagement Management - What To Know Before You Get Hitched
 
UX Design na AG2
UX Design na AG2UX Design na AG2
UX Design na AG2
 
Successful Sales Strategies Session #2
Successful Sales Strategies Session #2Successful Sales Strategies Session #2
Successful Sales Strategies Session #2
 
Developing a Best Practices Approach to Social Media Measurement
Developing a Best Practices Approach to Social Media MeasurementDeveloping a Best Practices Approach to Social Media Measurement
Developing a Best Practices Approach to Social Media Measurement
 
Immune Support by Ellen Kamhi PhD RN, The Natural Nurse
Immune Support by Ellen Kamhi PhD RN, The Natural NurseImmune Support by Ellen Kamhi PhD RN, The Natural Nurse
Immune Support by Ellen Kamhi PhD RN, The Natural Nurse
 
Reaching a New Generation: How to Effectively Use Content to Capture the Atte...
Reaching a New Generation: How to Effectively Use Content to Capture the Atte...Reaching a New Generation: How to Effectively Use Content to Capture the Atte...
Reaching a New Generation: How to Effectively Use Content to Capture the Atte...
 
Mobile health milstein
Mobile health milsteinMobile health milstein
Mobile health milstein
 
reaDIYmate - TeleSound Paris-Tech Talk
reaDIYmate - TeleSound Paris-Tech TalkreaDIYmate - TeleSound Paris-Tech Talk
reaDIYmate - TeleSound Paris-Tech Talk
 

Similar to Value, Engagement and Trust in the era of Social Entertainment: 2011

Braskem nondeal roadshowmar09_v3
Braskem nondeal roadshowmar09_v3Braskem nondeal roadshowmar09_v3
Braskem nondeal roadshowmar09_v3
Braskem_RI
 
agilent Q307_Revenue_Distribution_Graphs
agilent Q307_Revenue_Distribution_Graphsagilent Q307_Revenue_Distribution_Graphs
agilent Q307_Revenue_Distribution_Graphs
finance38
 
UL Product Mindset Industry Report Household Chemicals
UL Product Mindset Industry Report Household ChemicalsUL Product Mindset Industry Report Household Chemicals
UL Product Mindset Industry Report Household Chemicals
UL
 
Privacy & Data Breach Management
Privacy & Data Breach Management Privacy & Data Breach Management
Privacy & Data Breach Management
Resilient Systems
 
Csr branding survey - 2010
Csr branding survey  - 2010Csr branding survey  - 2010
Csr branding survey - 2010
Rohit Singh
 
Vamnicom presentation (2011 13)
Vamnicom presentation (2011 13)Vamnicom presentation (2011 13)
Vamnicom presentation (2011 13)
Sudhir Thosare
 
Keller fay conde nast arf paper 3 24-10
Keller fay conde nast arf paper 3 24-10Keller fay conde nast arf paper 3 24-10
Keller fay conde nast arf paper 3 24-10
gsweeton
 
Return on Influence: From Buzz to Buy
Return on Influence: From Buzz to BuyReturn on Influence: From Buzz to Buy
Return on Influence: From Buzz to Buy
Keller Fay Group
 

Similar to Value, Engagement and Trust in the era of Social Entertainment: 2011 (20)

Braskem nondeal roadshowmar09_v3
Braskem nondeal roadshowmar09_v3Braskem nondeal roadshowmar09_v3
Braskem nondeal roadshowmar09_v3
 
agilent Q307_Revenue_Distribution_Graphs
agilent Q307_Revenue_Distribution_Graphsagilent Q307_Revenue_Distribution_Graphs
agilent Q307_Revenue_Distribution_Graphs
 
Science Shaping Our World-SHOW: Deconstructing the Drug Development Process: ...
Science Shaping Our World-SHOW: Deconstructing the Drug Development Process: ...Science Shaping Our World-SHOW: Deconstructing the Drug Development Process: ...
Science Shaping Our World-SHOW: Deconstructing the Drug Development Process: ...
 
UL Product Mindset Industry Report Household Chemicals
UL Product Mindset Industry Report Household ChemicalsUL Product Mindset Industry Report Household Chemicals
UL Product Mindset Industry Report Household Chemicals
 
2010 Edelman Trust Barometer - Indonesia
2010 Edelman Trust Barometer - Indonesia2010 Edelman Trust Barometer - Indonesia
2010 Edelman Trust Barometer - Indonesia
 
Présentation 2nd screen_public
Présentation 2nd screen_publicPrésentation 2nd screen_public
Présentation 2nd screen_public
 
Privacy & Data Breach Management
Privacy & Data Breach Management Privacy & Data Breach Management
Privacy & Data Breach Management
 
Доклад Е. Эдельштейн
Доклад Е. ЭдельштейнДоклад Е. Эдельштейн
Доклад Е. Эдельштейн
 
UL Product Mindset Industry Report Building Materials
UL Product Mindset Industry Report Building MaterialsUL Product Mindset Industry Report Building Materials
UL Product Mindset Industry Report Building Materials
 
Stanford mobile health presentation
Stanford mobile health presentationStanford mobile health presentation
Stanford mobile health presentation
 
Building Advocacy With Women
Building Advocacy With WomenBuilding Advocacy With Women
Building Advocacy With Women
 
BioSurvey
BioSurveyBioSurvey
BioSurvey
 
Corp Social Responsibility Survey
Corp Social Responsibility SurveyCorp Social Responsibility Survey
Corp Social Responsibility Survey
 
CSR Branding Survey 2010
CSR Branding Survey 2010 CSR Branding Survey 2010
CSR Branding Survey 2010
 
Csr branding survey - 2010
Csr branding survey  - 2010Csr branding survey  - 2010
Csr branding survey - 2010
 
Chronic Disease Management 2.0 Strategy
Chronic Disease Management 2.0 StrategyChronic Disease Management 2.0 Strategy
Chronic Disease Management 2.0 Strategy
 
Implications for Japan - Mobile Marketing at Mitsue Links
Implications for Japan - Mobile Marketing at Mitsue LinksImplications for Japan - Mobile Marketing at Mitsue Links
Implications for Japan - Mobile Marketing at Mitsue Links
 
Vamnicom presentation (2011 13)
Vamnicom presentation (2011 13)Vamnicom presentation (2011 13)
Vamnicom presentation (2011 13)
 
Keller fay conde nast arf paper 3 24-10
Keller fay conde nast arf paper 3 24-10Keller fay conde nast arf paper 3 24-10
Keller fay conde nast arf paper 3 24-10
 
Return on Influence: From Buzz to Buy
Return on Influence: From Buzz to BuyReturn on Influence: From Buzz to Buy
Return on Influence: From Buzz to Buy
 

More from Edelman

More from Edelman (20)

2020 Edelman-LinkedIn B2B Thought Leadership Impact Study_U.S.
2020 Edelman-LinkedIn B2B Thought Leadership Impact Study_U.S.2020 Edelman-LinkedIn B2B Thought Leadership Impact Study_U.S.
2020 Edelman-LinkedIn B2B Thought Leadership Impact Study_U.S.
 
2020 Edelman-LinkedIn B2B Thought Leadership Impact Study_GLOBAL
2020 Edelman-LinkedIn B2B Thought Leadership Impact Study_GLOBAL2020 Edelman-LinkedIn B2B Thought Leadership Impact Study_GLOBAL
2020 Edelman-LinkedIn B2B Thought Leadership Impact Study_GLOBAL
 
2019 Edelman-LinkedIn B2B Thought Leadership Impact Study
2019 Edelman-LinkedIn B2B Thought Leadership Impact Study2019 Edelman-LinkedIn B2B Thought Leadership Impact Study
2019 Edelman-LinkedIn B2B Thought Leadership Impact Study
 
2018 Federal Cabinet Shuffle
2018 Federal Cabinet Shuffle2018 Federal Cabinet Shuffle
2018 Federal Cabinet Shuffle
 
The Edelman Perspective - 2018 Federal Cabinet Shuffle
The Edelman Perspective - 2018 Federal Cabinet ShuffleThe Edelman Perspective - 2018 Federal Cabinet Shuffle
The Edelman Perspective - 2018 Federal Cabinet Shuffle
 
2018 Edelman Trust Barometer: Attitudes Toward Energy in a Polarized World
2018 Edelman Trust Barometer: Attitudes Toward Energy in a Polarized World 2018 Edelman Trust Barometer: Attitudes Toward Energy in a Polarized World
2018 Edelman Trust Barometer: Attitudes Toward Energy in a Polarized World
 
Edelman Trust Barometer – U.S. Natural Gas Industry Perceptions
Edelman Trust Barometer – U.S. Natural Gas Industry PerceptionsEdelman Trust Barometer – U.S. Natural Gas Industry Perceptions
Edelman Trust Barometer – U.S. Natural Gas Industry Perceptions
 
2017 Edelman Trust Barometer Special Report: Institutional Investors
2017 Edelman Trust Barometer Special Report: Institutional Investors2017 Edelman Trust Barometer Special Report: Institutional Investors
2017 Edelman Trust Barometer Special Report: Institutional Investors
 
2017 Edelman Trust Barometer Special Report: Investor Trust Executive Summary
2017 Edelman Trust Barometer Special Report: Investor Trust Executive Summary2017 Edelman Trust Barometer Special Report: Investor Trust Executive Summary
2017 Edelman Trust Barometer Special Report: Investor Trust Executive Summary
 
8 Trends That Will Shape Travel in 2018
8 Trends That Will Shape Travel in 20188 Trends That Will Shape Travel in 2018
8 Trends That Will Shape Travel in 2018
 
The Edelman Perspective - Ontario Budget 2018
The Edelman Perspective - Ontario Budget 2018The Edelman Perspective - Ontario Budget 2018
The Edelman Perspective - Ontario Budget 2018
 
2018 Edelman Trust Barometer Special Report: Trust in Brand China
2018 Edelman Trust Barometer Special Report:  Trust in Brand China2018 Edelman Trust Barometer Special Report:  Trust in Brand China
2018 Edelman Trust Barometer Special Report: Trust in Brand China
 
2018 Edelman Trust Barometer - Italy Report
2018 Edelman Trust Barometer - Italy Report 2018 Edelman Trust Barometer - Italy Report
2018 Edelman Trust Barometer - Italy Report
 
Tendências em Viagens e Turismo na América Latina em 2018
Tendências em Viagens e Turismo na América Latina em 2018Tendências em Viagens e Turismo na América Latina em 2018
Tendências em Viagens e Turismo na América Latina em 2018
 
2018 Edelman Trust Barometer - UAE
2018 Edelman Trust Barometer - UAE2018 Edelman Trust Barometer - UAE
2018 Edelman Trust Barometer - UAE
 
2018 Edelman Trust Barometer - Malaysia Report
2018 Edelman Trust Barometer - Malaysia Report2018 Edelman Trust Barometer - Malaysia Report
2018 Edelman Trust Barometer - Malaysia Report
 
2018 Edelman Trust Barometer - Australia Results
2018 Edelman Trust Barometer - Australia Results2018 Edelman Trust Barometer - Australia Results
2018 Edelman Trust Barometer - Australia Results
 
2018 Edelman Trust Barometer - South Africa Report
2018 Edelman Trust Barometer - South Africa Report2018 Edelman Trust Barometer - South Africa Report
2018 Edelman Trust Barometer - South Africa Report
 
2018 Edelman Trust Barometer - Brasil Report
2018 Edelman Trust Barometer - Brasil Report2018 Edelman Trust Barometer - Brasil Report
2018 Edelman Trust Barometer - Brasil Report
 
Edelman 2018 Federal Budget Update
Edelman 2018 Federal Budget UpdateEdelman 2018 Federal Budget Update
Edelman 2018 Federal Budget Update
 

Recently uploaded

一比一原版(OSU毕业证)俄亥俄州立大学哥伦布分校毕业证成绩单
一比一原版(OSU毕业证)俄亥俄州立大学哥伦布分校毕业证成绩单一比一原版(OSU毕业证)俄亥俄州立大学哥伦布分校毕业证成绩单
一比一原版(OSU毕业证)俄亥俄州立大学哥伦布分校毕业证成绩单
utykdaq
 
Vector Methods.pptxjjjjjjjjjjjjjjjjjjjjjj
Vector Methods.pptxjjjjjjjjjjjjjjjjjjjjjjVector Methods.pptxjjjjjjjjjjjjjjjjjjjjjj
Vector Methods.pptxjjjjjjjjjjjjjjjjjjjjjj
joshuaclack73
 
batwheels_01batwheels_01batwheels_01batwheels_01
batwheels_01batwheels_01batwheels_01batwheels_01batwheels_01batwheels_01batwheels_01batwheels_01
batwheels_01batwheels_01batwheels_01batwheels_01
Patricia Pham
 
一比一原版(UAL毕业证)伦敦艺术大学毕业证成绩单
一比一原版(UAL毕业证)伦敦艺术大学毕业证成绩单一比一原版(UAL毕业证)伦敦艺术大学毕业证成绩单
一比一原版(UAL毕业证)伦敦艺术大学毕业证成绩单
utykdaq
 
existing product research b2.pptxxxxxxxx
existing product research b2.pptxxxxxxxxexisting product research b2.pptxxxxxxxx
existing product research b2.pptxxxxxxxx
ChloeMeadows1
 
Pushpa 2 Release Date not Postponed According to the Makers.pdf
Pushpa 2 Release Date not Postponed According to the Makers.pdfPushpa 2 Release Date not Postponed According to the Makers.pdf
Pushpa 2 Release Date not Postponed According to the Makers.pdf
kigaya33
 
一比一原版(Westminster毕业证)威斯敏斯特大学毕业证成绩单
一比一原版(Westminster毕业证)威斯敏斯特大学毕业证成绩单一比一原版(Westminster毕业证)威斯敏斯特大学毕业证成绩单
一比一原版(Westminster毕业证)威斯敏斯特大学毕业证成绩单
utykdaq
 

Recently uploaded (20)

Vip ℂall Girls Trilokpuri Phone No 9999965857 High Profile ℂall Girl Delhi No...
Vip ℂall Girls Trilokpuri Phone No 9999965857 High Profile ℂall Girl Delhi No...Vip ℂall Girls Trilokpuri Phone No 9999965857 High Profile ℂall Girl Delhi No...
Vip ℂall Girls Trilokpuri Phone No 9999965857 High Profile ℂall Girl Delhi No...
 
Khaki-Files-Inside-Stories-of-Police-Missions-Kumar-Neeraj-Z-Library.pdf
Khaki-Files-Inside-Stories-of-Police-Missions-Kumar-Neeraj-Z-Library.pdfKhaki-Files-Inside-Stories-of-Police-Missions-Kumar-Neeraj-Z-Library.pdf
Khaki-Files-Inside-Stories-of-Police-Missions-Kumar-Neeraj-Z-Library.pdf
 
Vibration Control.pptxjjjjjjjjjjjjjjjjjjjjj
Vibration Control.pptxjjjjjjjjjjjjjjjjjjjjjVibration Control.pptxjjjjjjjjjjjjjjjjjjjjj
Vibration Control.pptxjjjjjjjjjjjjjjjjjjjjj
 
"My Silence, My Grave: The Making Of" Booklet
"My Silence, My Grave: The Making Of" Booklet"My Silence, My Grave: The Making Of" Booklet
"My Silence, My Grave: The Making Of" Booklet
 
Vip ℂall Girls Mandi House Phone No 9999965857 High Profile ℂall Girl Delhi N...
Vip ℂall Girls Mandi House Phone No 9999965857 High Profile ℂall Girl Delhi N...Vip ℂall Girls Mandi House Phone No 9999965857 High Profile ℂall Girl Delhi N...
Vip ℂall Girls Mandi House Phone No 9999965857 High Profile ℂall Girl Delhi N...
 
Vip ℂall Girls Budh Vihar Phone No 9999965857 High Profile ℂall Girl Delhi No...
Vip ℂall Girls Budh Vihar Phone No 9999965857 High Profile ℂall Girl Delhi No...Vip ℂall Girls Budh Vihar Phone No 9999965857 High Profile ℂall Girl Delhi No...
Vip ℂall Girls Budh Vihar Phone No 9999965857 High Profile ℂall Girl Delhi No...
 
plantillas-powerpoint-hello-kitty.pptx.n
plantillas-powerpoint-hello-kitty.pptx.nplantillas-powerpoint-hello-kitty.pptx.n
plantillas-powerpoint-hello-kitty.pptx.n
 
一比一原版(OSU毕业证)俄亥俄州立大学哥伦布分校毕业证成绩单
一比一原版(OSU毕业证)俄亥俄州立大学哥伦布分校毕业证成绩单一比一原版(OSU毕业证)俄亥俄州立大学哥伦布分校毕业证成绩单
一比一原版(OSU毕业证)俄亥俄州立大学哥伦布分校毕业证成绩单
 
Get the Best Online Lotus ID from the Top Betting ID Provider.
Get the Best Online Lotus ID from the Top Betting ID Provider.Get the Best Online Lotus ID from the Top Betting ID Provider.
Get the Best Online Lotus ID from the Top Betting ID Provider.
 
Vector Methods.pptxjjjjjjjjjjjjjjjjjjjjjj
Vector Methods.pptxjjjjjjjjjjjjjjjjjjjjjjVector Methods.pptxjjjjjjjjjjjjjjjjjjjjjj
Vector Methods.pptxjjjjjjjjjjjjjjjjjjjjjj
 
batwheels_01batwheels_01batwheels_01batwheels_01
batwheels_01batwheels_01batwheels_01batwheels_01batwheels_01batwheels_01batwheels_01batwheels_01
batwheels_01batwheels_01batwheels_01batwheels_01
 
the red riding girl story fkjgoifdjgijogifdoin
the red riding girl story fkjgoifdjgijogifdointhe red riding girl story fkjgoifdjgijogifdoin
the red riding girl story fkjgoifdjgijogifdoin
 
一比一原版(UAL毕业证)伦敦艺术大学毕业证成绩单
一比一原版(UAL毕业证)伦敦艺术大学毕业证成绩单一比一原版(UAL毕业证)伦敦艺术大学毕业证成绩单
一比一原版(UAL毕业证)伦敦艺术大学毕业证成绩单
 
kiff2
kiff2kiff2
kiff2
 
existing product research b2.pptxxxxxxxx
existing product research b2.pptxxxxxxxxexisting product research b2.pptxxxxxxxx
existing product research b2.pptxxxxxxxx
 
Pushpa 2 Release Date not Postponed According to the Makers.pdf
Pushpa 2 Release Date not Postponed According to the Makers.pdfPushpa 2 Release Date not Postponed According to the Makers.pdf
Pushpa 2 Release Date not Postponed According to the Makers.pdf
 
The Gaming Quiz - 17th April 2024, Quiz Club NITW
The Gaming Quiz - 17th April 2024,  Quiz Club NITWThe Gaming Quiz - 17th April 2024,  Quiz Club NITW
The Gaming Quiz - 17th April 2024, Quiz Club NITW
 
Vip ℂall Girls Nehru Plaℂe Phone No 9999965857 High Profile ℂall Girl Delhi N...
Vip ℂall Girls Nehru Plaℂe Phone No 9999965857 High Profile ℂall Girl Delhi N...Vip ℂall Girls Nehru Plaℂe Phone No 9999965857 High Profile ℂall Girl Delhi N...
Vip ℂall Girls Nehru Plaℂe Phone No 9999965857 High Profile ℂall Girl Delhi N...
 
一比一原版(Westminster毕业证)威斯敏斯特大学毕业证成绩单
一比一原版(Westminster毕业证)威斯敏斯特大学毕业证成绩单一比一原版(Westminster毕业证)威斯敏斯特大学毕业证成绩单
一比一原版(Westminster毕业证)威斯敏斯特大学毕业证成绩单
 
ℂall Girls Chandni Chowk ℂall Now Chhaya ☎ 9899900591 WhatsApp Number 24/7
ℂall Girls Chandni Chowk ℂall Now Chhaya ☎ 9899900591 WhatsApp  Number 24/7ℂall Girls Chandni Chowk ℂall Now Chhaya ☎ 9899900591 WhatsApp  Number 24/7
ℂall Girls Chandni Chowk ℂall Now Chhaya ☎ 9899900591 WhatsApp Number 24/7
 

Value, Engagement and Trust in the era of Social Entertainment: 2011

  • 1. Value, Engagement and Trust in the era of Social Entertainment 25th May 2011 1
  • 2. What makes entertainment social? The key is in the sharing […] A few years ago it would have been rude to be on your laptop whilst watching a movie with friends....now it's part of that social experience 2
  • 3. In the U.S., Technology Holds the Top Spot Over Four Years, While Entertainment Ranks Towards the Bottom Trust in Industries among the informed publics audience – U.S. 2008 2009 2010 2011 1. Technology 78% 1. Technology 72% 1. Technology 81% 1. Technology 73% 2. Food and beverage 54% 2. Biotech/life sciences 73% 2. Biotech/life sciences 60% 2. Food 64% 3. Brewing and spirits 53% 3. 3. Food 56% 3. Biotech 62% Banks 71% 4. Biotech 53% Consumer packaged 4. Retail 61% 5. 4. Retail 67% 4. 53% Telecommunications 51% goods manufacturers Consumer packaged 6. Retail 51% Consumer packaged 5. Retail 47% 5. 57% 5. 64% goods manufacturers goods manufacturers 7. Automotive 49% 6. Health care industry 41% 6. Health care industry 50% Consumer packaged 6. Automotive 62% 8. 48% goods 7. Pharmaceuticals 39% 7. Energy 50% OTC personal health 7. Health care industry 58% 9. 46% care products 8. Energy 39% 8. Pharmaceuticals 45% 10. Energy 43% 8. Entertainment 55% 9. Banks 36% 9. Automotive 45% 11. Entertainment 39% 9. Pharmaceuticals 55% 12. Pharmaceuticals 38% 10. Entertainment 35% 10. Entertainment 41% 10. Energy 54% 13. Insurance 26% 11. Automotive 32% 11. Banks 33% 14. Financial services 25% 11. Insurance 50% 12. Insurance 29% 12. Insurance 32% 15. Banks 25% 12. Media companies 48% 13. Media companies 27% 13. Media companies 32% 16. Media 22% Results from Edelman Trust Barometer A30-45. [TRACKING] Now I would like to focus on your trust in different industry sectors. Please tell me how much you TRUST businesses in each of the following industries to do what is right. Again, please use a nine-point scale where one means that you “DO NOT TRUST THEM AT ALL” and nine means that you “TRUST THEM A GREAT DEAL.” (Top 4 Box) Informed publics ages 25-64 in the US 3
  • 4. Methodology • Methodology: Custom Online Survey • Target audience: Adults ages 18 - 54 • Geographies: US & UK markets • Sample Sizes & Field dates: – US: 517 respondents surveyed from February 22 – 24, 2011 – UK: 504 respondents surveyed from February 24 – 27, 2011 4 4
  • 6. Trust in the entertainment industry has generally decreased over the past five years How much trust in the entertainment industry in the US has changed over 5 years? 32% 28% 23% 17% 2010 2011 Net "trust" in the UK entertainment industry Net "trust" in the US entertainment industry * 6 Q3. To what extent do you trust business in the entertainment industry to do what is right?
  • 7. The internet continues as second most often turned to source of entertainment in US US 2010 US 2011 58% 47% 32% 32% 28% 6% INTERNET TV FILM Base: US respondents (n=517) Q5. What source of entertainment do you turn to most often? [select one] 7
  • 8. More than half in the US consider social networking sites a form of entertainment 70% 45-54 30-44 18-29 TOTAL 56% 57% 46% 42% 35% 34% 24% 12% 8% 6% 9% Don’t know No Yes 8.75% 33.75% 57.25% Base: UK 2011 respondents: (n=504); US 2011 respondents: (n=517) Q18. Do you consider social networking sites to be a form of entertainment? 8
  • 9. Respondents report spending more time with the internet and social media for their entertainment 63% 56% 49% 40% 30% 27% 23% 26% 24% 23% 16% 15% Television Movies Internet Social Media Music Video Games UK US Base: UK 2011 respondents: (n=504); US 2011 respondents: (n=517) Q8. In the past year, do you believe you are spending more, less or the same amount of time with the following types of entertainment? 9
  • 10. More time being spent across multiple devices. Audience attention is divided across screens. Percentage of people spending “More Time” 59% 53% 53% 52% 49% 52% 38% 36% 29% 29% 26% 25% Laptop My Home / Mobile Phone DVR MP3 Player Television Work Computer UK US Base: UK 2011 respondents: (n=504); US 2011 respondents: (n=517) Q9. In the past year, do you believe you are spending more, less or the same amount of time using the following devices to access media? 10
  • 11. Consumers are interested in additional content that is connected across platforms I would like to use my computer to access 52% additional online content related to my entertainment 52% I would like to use my mobile phone or 31% device to interact with entertainment 29% I would like to use social networks such as 30% Facebook to interact with entertainment 25% I would like to see entertainment provide 28% me with the ability to interact real-time with the content 30% I like being able to interact with entertainment such as being able to vote 27% UK for my favorite contestants on reality TV… 23% US Base: UK 2011 respondents: (n=504); US 2011 respondents: (n=517) 11 Q12. Next, we’d like to ask about your preferences for interacting with entertainment. How would you indicate your level of agreement with the following statements?
  • 13. Perception of value provided by entertainment sources has dropped, but social networks remain steady US Entertainment Sources: Providing Value % Providing “Very Good” or “Excellent” Value 40% 37% 37% 34% 32% 32% 31% 18% 14% 14% 15% 14% Social Film Producers / Music Companies Gaming Cable Television Satellite Networking Sites Movie Studios Companies Providers** Television Providers** 2010 2011 *NOTE: Data unavailable for years 2007 and 2009. Data from 2008 includes respondents ages 18-34 only. **NOTE: Data for 2008 is for “TV Broadcasters/Producers” Q11. Thinking about the entertainment provided by each of the following entities, do you think in general they provide excellent, very good, 13 good, fair or poor value? Base: US respondents (n=517)
  • 15. US Entertainment spending year on year is consistent US Entertainment Spending Per Month (Self-Reported) 25% 23% 21% 20% 16% 14% 14% 12% 12% 11% 9% 9% 9% 6% Nothing $1 - $10 $11 - $25 $26 - $50 $51 - $75 $76 - $100 More than $100 2010* 2011 *NOTE: Data unavailable for years 2007-2009 Base: US respondents (n=517) Q13. In a typical month, about how much do you personally spend on purchasing entertainment? 15
  • 16. Personal enjoyment and visual/sound quality are even more important now than in 2010 as US purchase drivers The hours of enjoyment the 72% entertainment will provide 76% Being able to purchase the 66% entertainment easily 77% Excellent visual or sound quality of the 77% entertainment 85% My personal enjoyment of the 76% US 2010 entertainment 91% US 2011 Q10. Below are some things people might take into consideration when purchasing entertainment. How important are each of the following Base: US respondents (n=517) things to you, when you are considering making an entertainment purchase – extremely important, somewhat important, neither important nor unimportant, not too 16 important or not at all important?
  • 17. Being one of the first to have new entertainment has dropped dramatically in importance The number of devices with which I can 58% access the entertainment 48% Being one of the first to have new 39% entertainment 17% Having unrestricted ability to share or 55% make copies of the entertainment legally 42% 44% Popularity of the entertainment 31% US 2010 US 2011 Q10. Below are some things people might take into consideration when purchasing entertainment. How important are each of the following Base: US respondents (n=517) things to you, when you are considering making an entertainment purchase – extremely important, somewhat important, neither important nor unimportant, not too 17 important or not at all important?
  • 18. More US respondents are willing to view / listen to advertising to get free entertainment; but won’t compromise on privacy What are consumers willing to sacrifice for free entertainment? Advertisement-free entertainment 47% 60% The ability to share the entertainment 43% 53% The ability to access the entertainment 40% on multiple devices 45% The ability to access the entertainment 29% on the device of my choice 27% Visual or sound quality of the 14% entertainment 10% Privacy of my personal information 13% 7% None of the above 16% US 2010 11% US 2011 Base: US respondents (n=517) Q17. Which of the following would you be willing to sacrifice in order to get your entertainment for free? 18
  • 19. Overwhelmingly the move from free to paid/subscription models is received negatively Impact of moving from free to paid/subscription UK US models for entertainment 56% 49% 35% 32% 12% 10% 3% 2% 1% 1% Very negatively Somewhat Neither positively Somewhat Very positively negatively nor negatively positively Base: UK 2011 respondents: (n=504); US 2011 respondents: (n=517) Q14. If your favorite media companies started requiring a paid subscription for previously free entertainment, how would this impact 19 your feelings toward those companies?
  • 20. So what does this tell us? 20
  • 21. Movie studios and Network TV companies are top of mind in US Entertainment Top of Mind Entertainment Companies (by Category) *NOTE: Data has been optimized for visual presentation and is different from the actual frequency distribution. Base: US respondents (n=517) Q2. When you think about the entertainment sector, which companies come to mind? Please list any companies that you can think of. 21
  • 22. Entertainment companies must embrace the three points of attention Entertainment Content Social Entertainment Technological Social Device Conversation 22